IS Technical Services Senior - PROJECT #4274

Web Content Specialist

Cert #: 4274

Instructional, Communication & Information Technology

IS Technical Services Senior - Project
Posting Date: October 4, 2013

There is a IS Technical Services Senior - Project vacancy in the Office of Instructional, Communication & Information Technology.  The work schedule for this full-time, year-round position is Monday through Friday, 7:45 a.m. – 4:30 p.m.

The complete position description is available by calling 472-1024 or online at:http://www.uww.edu/employment/classified.html.

The salary for this position is between $22.247 and $36.708 ($46,452 to $76,646 annualized) plus excellent benefits.  The starting salary will be dependent upon a number of variables which may include: qualifications and skills, equity within the department and available budget.

Interested candidates should submit a resume and three (3) supervisory references to Stephanie Hartmann, HR&D, 800 W. Main St., Hyer 330, Whitewater, WI 53190; email hartmans@uww.edu; or fax 262-472-5668.


Working closely with the Web Coordinator, the Web Content Writer + Graphic Designer will serve as an integral member of the iCIT team. The candidate’s role will be to create, edit and produce creative, search engine optimized content and imagery for UW-Whitewater websites. Write, draft, review, edit and finalize content, imagery and key messages pertinent to clients’ needs and translate those needs into compelling content. Train the client on key elements and best practices for writing for the web. Train the client on basic cropping and resizing of images. This position requires an expert understanding of marketing and marketing concepts, writing and editing skills for the Web. This position must ensure that all written communications and branding comply with UW-Whitewater’s campus identity and Web standards. This position will work under the general supervision of the Director of Administration Information Systems (AIS).

65% A. Creative, Search Engine Optimized Content Writing, Development, and Maintenance
A1. Research, write, edit and produce original, compelling content, headlines and captions for UW-Whitewater websites 
A2. Understand and adhere to brand, stylistic and legal requirements
A3. Meet with clients and iCIT Web Team members to establish content themes and direction for client websites
A4. Work with each department’s assigned representatives to define content goals, organization and workflow processes for authoring, approving and publishing content
A5. Author and distribute timelines and action plans for content completion to team members
A6. Communicate with clients on a regular basis the status of their content and content deliverables
A7. Work closely with iCIT Web Team to input content via the content management system and/or Word documents
A8. Moderate content as it is contributed to the website by external sources and help to monitor outdated content
A9. Train the client on key elements and best practices for writing for the web, including search engine optimized key phrases
A10. Edit, proofread, and provide feedback on project/content created by other staff members
A11. Analyze existing websites, perform keyword research, and recommend functionality, and interactivity
A12. Generate and analyze Google Analytics reports and make website changes as necessary

25% B. Image Creation, Editing, and Maintenance
B1. Work closely with the Web Coordinator to create wire frames to illustrate web page structure based on client needs
B2. Create and edit image files for web use
B3. Create web pages using prepared Photoshop files

10% C. Research and Analysis
C1. Analyze existing websites, perform keyword research, and recommend changes/additions to clients for improvement of structure and content
C2. Use Web analytic data to expand content important to website visitors
C3. Keep up-to-date with best practices in writing for the Web, Web usability, Web design and business/industry trends
C4. Other duties as assigned

Knowledge Required:
1. Candidate must possess a 2- or 4-year degree in marketing, journalism, communications, advertising/media or equivalent
2. At least 2-3 years of Web writing experience
3. Expert knowledge and proven success in writing professional Web and marketing copy
4. Improve Web-marketing initiatives and content management using creative content writing, search engine friendly copywriting, proofreading, and editing
5. Expert knowledge and proven success in Adobe Photoshop
6. Ability to write in a variety of formats and styles for multiple audiences
7. Organize, analyze and prioritize workload effectively and efficiently under minimal supervision to meet deadlines
8. Energetic team player who brings creativity to the table but thrives in a collaborative environment where many people contribute to the overall success of projects
9. An understanding of SEO (Search Engine Optimization) techniques is preferred
10. Basic skills in establishing website structure and the development of wire frames is preferred
11. Basic Web design experience to understand how Web content is presented visually is preferred
12. Experience in a higher education environment is preferred
13. Knowledge of Associated Press Style is a plus
14. Knowledge of Content Management Systems is a plus
15. Knowledge of Web accessibility guidelines and usability practices is a plus
16. Knowledge of HTML and CSS programming languages a plus