Admissions Communications and Marketing Coordinator

Admissions Office

Working Title:  Admissions Communications and Marketing Coordinator
Hayes Hill Title/Level: Student Services Coordinator/Level 3

Position Summary: The Admissions Office at the University of Wisconsin-Whitewater invites applications for the position of Communications and Marketing Coordinator.  This is a 12-month, full-time position that reports to the Director of Admissions, and will be responsible for the flow of communication from the Office of Admissions to external audiences, specifically those who are being recruited by the university.  This individual will additionally establish and maintain relationships with prospective students, parents, and high school counselors in an assigned territory, and will handle application reading and admission decisions for this region, and will present information to prospective students in a weekly visit presentation.  The individual in this position will additionally perform other duties as assigned by the director.

General Duties:
1. Create, organize and schedule a regular communication plan for prospective students throughout the admission stream.  This will include freshmen, transfers and non-traditional students and will include all mediums of communication.
2. Coordinate the office’s social media and web strategy and ensure that our office is on the cutting edge of communication with students.
3. Develop the office’s marketing strategy in conjunction with the Director of Admissions and the Media and Marketing Relations office.
4. Recruit students to individual programs at UWW including traveling to those regions and meeting with students at their high schools.  Establish working relationships with high school counselors in the assigned region.
5. Update and maintain the daily visit welcome presentation and train the staff on its presentation.  Provide this presentation to students on a weekly basis.
6. Participate and assist in all on-campus recruitment activities.
7. Process applications from prospective students from the assigned territory.

Specific Duties:
1. Serve as the primary Admissions communication strategist and create, update and maintain the communications content and workflow in the office;
2. Help conceptualize and manage the design, development and production of print and electronic communication related to recruitment;
3. Serve as chair of the Admissions’ Communications Team committee to ensure consistent and thoughtful messaging across all student populations and outside entities, and develop strategies for counselors to better incorporate communication to their prospects;
4. Create and maintain effective outreach and communication to high schools, two-year institutions and other entities outside of the university whom the admissions office interacts with regularly;
5. Serve as co-liaison with the Director of Admissions to the Office of Marketing and Media Relations, and assist that department in the yearly redesign of the viewbook, counselor update, fulfillment piece, web advertising and other print and web marketing and recruitment related items;
6. Work with the Director of Admissions in developing a yearly admissions’ search strategy and identify how the communications flow will operate within that strategy;
7. Regularly contact the university web team to develop redesign of the Admissions website, and develop fresh content for the website;
8. Research and implement strategic social media networking tactics to increase visibility and interactions with prospective students; additionally, supervise students as they respond to the questions posed on social media sites;
9. Monitor institutional presence on college search engines to ensure accuracy of information and research;
10.Use data analytics to inform recruitment strategies;
11.Redesign and annually update the visit presentation and train staff on its implementation;
12.Connect regularly with other offices within the Enrollment Management division to help ensure the consistency of tone and timing of messages to students;
13.Regularly give the admissions’ presentation to prospective students, and assist at on-campus recruitment events;
14.Travel to local high schools and maintain a small travel territory in Wisconsin and/or Illinois;
15.Read admissions applications and make admissions decisions for territory and as needed;
16.Other job duties as assigned by Director.

Minimum Qualifications:
Bachelor’s Degree required.  Marketing or Communication-related degree is preferred but not required.  Demonstrated strength in writing and editing skills required.  Must have strong interpersonal, analytical and organizational skills.  Web development experience  is strongly recommended.  Experience in creating and editing video is recommended.  Must demonstrate a knowledge of social media platforms and strategy.  Must demonstrate a willingness to travel and must have a valid driver’s license.  Experience in student services in higher education is also preferred. Must be proficient in Microsoft Office, and familiarity with student information systems, particularly PeopleSoft, is preferred.  Must understand and endorse the UW-Whitewater mission.  Must have the ability to establish rapport and to build strong working relationships with a wide variety of people and possess a demonstrated commitment to and experience with diverse populations.

This description attempts to indicate the kinds and levels of responsibilities given this title and shall not be construed as defining all specific duties and responsibilities of the particular position.  Statements of employee duties are not intended to exclude other duties not mentioned that are of similar kind or level of responsibility.

Application: A complete application package must include: (1) letter of interest outlining qualifications for the position, (2) resume, (3) list of at least 3 professional references (including name, address, title, telephone number, and email). Finalists will be required to provide transcripts (may be unofficial).  Electronic submissions encouraged. Initial review of applicant materials will begin on March 22, 2013 , and will continue until the position is filled, with a target hiring date of May 1, 2013

Please send application materials to: 
Barb Loften, Office of Admissions
2060 Roseman Building, 800 W. Main St.
Whitewater, WI  53190

UW-Whitewater is an equal opportunity/affirmative action employer.  We promote excellence through diversity and encourage all qualified individuals to apply. UW-Whitewater conducts criminal background checks as a contingency to employment.  A criminal background check will be conducted prior to an offer of employment.  Official transcripts will be required prior to appointment.  Names of applicants may be disclosed unless requested otherwise. 
UW-Whitewater is a premier public regional university with an enrollment of over 12,000 students in 50 undergraduate majors and 11 master's degree programs.  It offers high-quality, career oriented programs with a model general education curriculum.
Whitewater, a city of approximately 14,000, is located in southeastern Wisconsin near the scenic Kettle Moraine State Forest.  The immediate area offers a wide variety of summer and winter recreational activities, including facilities of the nearby Whitewater Lake recreational area.  Whitewater is 50 miles from Milwaukee, 45 miles from Madison an 110 miles from Chicago.