Meet Our Staff

Director of Institutional Research and Planning

Lynsey Schwabrow, Ph.D.

• Reports to the Chancellor's Office
• Lead and direct UW-Whitewater's Institutional Research and Planning office
• Collaborate with Provost's and Chancellor's staff to determine campus Institutional Research and Planning priorities
• Serve on campus-wide committees
• Serve as the campus CDR liaison to UW System
• Support campus strategic planning efforts including performance metrics, action plans, and strategies
• Provide support for research grants, accreditation reporting, and compliance activities

University Services Associate II

Rebecca Jones

• Provide administrative support for the office by coordinating office duties, producing fiscal and budget summaries, and adhering to human resource policies and procedures
• Project management
• Travel and meetings arrangement

Policy & Planning Analyst


• Support of strategic initiatives related to retention, graduation, and related student success measures
• Completion of reporting and publications related to student success, such as Voluntary System of Accountability, Student Achievement Measure, consortiums, and other external constituents as appropriate
• Represent IRP and provide support for university committees including the Retention Committee, Outreach Council, and related Strategic Planning task forces
• Coordinate university-wide surveys related to student success data (NSSE, FSSE)

Business Intelligence Analyst

Rochelle Day

• Support development of university dashboards and data visualizations
• Brand Administrator for Qualtrics online survey software
• Support data integration strategies, data modeling, and predictive analytics
• Facilitate Central Data Request (CDR) process in cooperation with Office of Policy Analysis & Research at UW System
• Maintain data disseminated on the departmental website

Institutional Planner

Jess Clayton, Ph.D.

• Support university strategic planning efforts through research and benchmark reporting
• Completion of reporting and publications related to student enrollment, degrees, and faculty and staff
• Coordinate the university's responses to external survey requests
• Research and development of predictive analytics data
• Represent IRP on university committees including the Chancellor's Committee for Inclusive Excellence


Institutional Research and Planning
450 Heide Hall
University of Wisconsin-Whitewater
800 West Main Street
Whitewater, WI 53190
Phone: (262) 472-5671