Contact Us

Heide Hall 450

Meet Our Staff

Lynsey Schwabrow, Ph.D.

Chief of Institutional Research and Planning

Dr. Lynsey Schwabrow serves as the Chief of Institutional Research and Planning, and has been at UW-Whitewater since 2013. Dr. Schwabrow directs the strategic vision for data reporting and management, institutional research, and strategic decision making to achieve campus goals. Lynsey has more than ten years of experience directing institutional research functions at three different universities in Wisconsin, in both the public and private sectors. Dr. Schwabrow earned her undergraduate degree at University of Northern Iowa, a master's degree from Ball State University, and a Ph.D. from the University of Missouri.

Rebecca Jones

University Services Associate II

Rebecca serves as an office and project manager for the offices of Academic Assessment and Institutional Research and Planning. Her role includes providing administrative support for the office by coordinating office duties, producing fiscal and budget summaries, and managing several projects and annual reporting activities including the Fact Book and Fall Profile publications. She also maintains travel and meeting arrangements, designs and compiles publications, and is responsible for the maintenance and design of the offices webpage content. Prior to her current position, Rebecca worked for eight years at the UW-Whitewater Andersen Library. She holds a B.A. with a double major in Graphic Design and Print Journalism from the University of Wisconsin - Whitewater, and a master's degree in Library and Information Studies from the University of Alabama.

Business Intelligence and Data Management

Rochelle Day

Business Intelligence Analyst

Rochelle has worked within institutional research and planning since 2014 on the Business Intelligence and Data Management team. In her role as a Business Intelligence Analyst, Rochelle supports data quality for internal and external analyses by working with colleagues across campus to improve processes that impact business intelligence and data warehouse products and outputs. She also leads the Operational Tier of data governance and develops and supports software solutions that the IRP office relies on for data and BI reporting. Her skills are focused on the development of data visualizations, support for integration strategies, and data integrity solutions. She is a brand administrator for Qualtrics survey software, and facilitates the Central Data Request process for state reporting requirements. Rochelle has been on campus since 2010; as an employee since 2012. Prior to her current role, she worked in the Instructional, Communication, and Information Technology division as the primary source for university technology training. Before joining UW-Whitewater, Rochelle owned a data-driven political consulting business for 12 years out of Las Vegas, NV. Rochelle earned her undergraduate degree in Management Computer Science at UW-Whitewater, and is currently completing her master's degree in Data Science at UW-Oshkosh.

Research and Policy

Jess Clayton, Ph.D.

Institutional Planner

Dr. Jess Clayton joined UW-Whitewater as an Institutional Planner in 2016. Prior to joining the university, she spent four years working at the Graduate School at UW-Madison supporting the professional development initiatives. As a member of the Research and Policy team within the office, Jess is responsible for managing the administration and reporting of university administered student surveys, collaborating with other offices on campus to use data for improved student success, and data reporting external surveys. Jess received both her M.S. and Ph.D. in Political Science with a focus on International Relations from the University of Wisconsin - Madison, as well as an MSc from the London School of Economic and Political Science in the Political Economy of European Integration. She is also the co-author and editor of a textbook on European integration entitled: The Student's Guide to European Integration (Polity Press, 2004).

Data, Analysis, and Accountability


Institutional Research and Planning
450 Heide Hall
University of Wisconsin-Whitewater
800 West Main Street
Whitewater, WI 53190
Phone: (262) 472-5671