Professor, alumnus receive coveted ADDY awards
Released: October 10, 2007
Top: 2005 Annual Report for Acuity
Bottom: Inaugural memento
The ADDY Awards are the advertising industry's largest and arguably toughest competition, recognizing creative excellence and the very best in advertising worldwide. This year, the graphic design department at UW-Whitewater received recognition through its talented professor and innovative alumnus.
Renee Melton is an associate professor of art who teaches courses on graphic design and illustration. Melton's winning entry was selected from a field of more than 60,000 entries and was among a group of winners whose work represented clients including Time Warner Cable, Yahoo!, Pepsi, BMW and Levis. She earned a Gold National ADDY award for her special event announcement, "Leading to a Legacy."
"The piece is a memento of the inauguration of former Chancellor Martha Saunders," Melton said. "It was designed to present and display commemorative prints created by UW-Whitewater fine arts students."
Drew Foerster, a 1990 graphic design major, earned a Silver National ADDY award for his work on the 2005 Annual Report for Acuity, a Sheboygan, Wis.-based insurance company. The 2005 Annual Report was based on a theme of The New Yorker magazine. Foerster is the assistant creative director at DuFour Advertising, LLC in Sheboygan. His creative team's winning entry was one of 300 national winners.
"We are honored to be named among such big advertising firms as Ogilvy and Mather," Foerster said.
DuFour and Acuity have partnered to receive other ADDY's in the past, but this is their first ADDY on the national scale. "It's a really good creative partnership," Foerster said about working with Acuity.
For more information on the ADDY Awards and the American Advertising Federation, visit www.aaf.org.
- Kyle Kopplin,kopplinka01@uww.edu
