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AMA chapter receives perfect score for perfect cause

Released: December 27, 2007


A perfect score on something is usually a good result for those involved.  The perfect score the University of Wisconsin-Whitewater chapter of the American Marketing Association received on its Service Grant Application, however, will bring a good result for so many more than just the ones who earned it.
 
The university's AMA chapter was one of only 15 international chapters selected by the International AMA Foundation for an award receipt -- and the first ever to receive a perfect score from all judges.

"I am so happy for our students," said chapter advisor Jimmy Peltier.  "Not only did they work so hard on this project, it is one that means a lot to us in general, even more so specifically to one of our members."

The collective purpose of AMA's service is to raise money for the Juvenile Pilocytic Astrocytoma Foundation (JPAF), which supports children with Juvenile Pilocytic Astrocytoma, the most common form of childhood brain tumor.  This effort is just a portion of the group?s central cause for the year, to raise funds for the Pediatric Low Grade Astrocytoma Foundation.

One main reason the AMA chose to raise funds for this specific group is a two-year-old girl named Hailey Meltz, a cousin of a current AMA member.  Meltz suffers from an inoperable brain tumor, like many of the children in the JPAF.
 
The UW-Whitewater organization has a $5,000 fundraising goal for "Team Hailey," with all proceeds going to the Pediatric Low Grade Astrocytoma Foundation.
 
"The culmination of our fundraising efforts will be a major concert/raffle which we are looking for funds to help promote, organize and launch," said AMA Executive Board Member Carolyn Schweitzer, Meltz?s cousin.  "The event will be called 'Rockin' for a Reason.'"

For more information on how to help the AMA reach their goal, you can contact Schweitzer at (920) 851-3610, or visit the Web Site created for Hailey at www.teamhailey.org.

- Kyle Kopplin,kopplinka01@uww.edu