Advertising the focus of AMA’s Marketing Week Nov. 17-20

November 14, 2008

Advertising is the focus of the University of Wisconsin-Whitewater’s American Marketing Association’s annual Marketing Week Nov. 17-21.  All UW-Whitewater students are welcome to attend and learn more about advertising and its applications.

“Since advertising is such a common business function, students should attend these events to gain professional insight,” Danielle O’Brien, an AMA board member, said. “Students will also have a chance to network with advertising firms and put their knowledge into practice.”

The week’s events include:

• Monday: Julie Pappas, Heibing Marketing and Branding Agency, 4 p.m. UC 261
• Tuesday: Laura Yur, Yurs Group, Inc., 4 p.m. UC 275B
• Wednesday: Marsha Lindsay, Lindsay Stone & Briggs, 4 p.m. Winther 2001
• Thursday: Marketing Challenge, 4 p.m. UC 275B

Students do not need to be a member of AMA or enrolled in marketing courses to attend Marketing Week events. For more information, contact Danielle O’Brien at obriendk28@uww.edu or Julie Pruess at pruessjm27@uww.edu.