Teaching and working in a global world
Carol Scovotti will leave in September for the Cologne University of Applied Sciences in Germany, where she will teach international marketing and business development courses. She will also conduct research on how multinational corporations based in Germany use technology for teams with members in different parts of the world.
That kind of cross-border collaboration is the subject of an innovative MBA class she teaches at UW-Whitewater with a colleague in Germany. Graduate students in the online class are assigned to work in international teams to prepare detailed market reports on products.
This fall, Scovotti will be teaching the European end of the course while Associate Professor Maxwell Hsu will handle it in Whitewater.
Scovotti said she was thrilled and honored to receive the Fulbright.
"This is a wonderful confirmation that what I'm doing is a good thing. It's valuable to not only the academic community, but it's also valuable to the business community," she said.
Cross-border collaboration involves many complexities, and businesses must move ahead while dealing with issues as they arise. "But you don't really get a chance to reflect on the learning," she said. "In academia, that's exactly what I get a chance to do. So I get the best of both worlds."
She hopes her own international experience will reinforce her advice to students to study abroad. "Maybe this serves as a example for our students that this is an opportunity that you want to take advantage of, because it can change your whole perspective," she said.
She'll be teaching in English, but is busy learning German and plans to continue studying the language in Cologne. Her Fulbright supports her work from mid-September through mid-February, and she'll continue working in Germany until early July while she is on sabbatical from UW-Whitewater.
Scovotti said the university in Cologne has encouraged her to continue using her dynamic, interactive teaching style, which focuses on cases, simulations and experiential learning rather than lectures and textbooks.