Social Media Forum at Whitewater Innovation Center

September 20, 2011

Sara Meaney, nationally-acclaimed social media strategist, will be the keynote speaker at the Social Media for Business and Entrepreneurs forum at the Whitewater University Technology Park Innovation Center on Sept. 28. The program is open to faculty, students, small businesses, entrepreneurs and other community leaders.

Meaney will share insights on why social media is more important now than ever in today’s competitive business climate driven by digital and mobile technology. A pioneer in the industry with dozens of national clients, Meaney is a partner and vice president of Social Media and Public Relations at Hanson Dodge Creative in Milwaukee.



Other program highlights include a social media roundtable of regional experts who will present best-practices on how businesses and entrepreneur can enhance their brand, outreach and relationships with key stakeholders. Featured speakers include strategists from Edelman, Staples Marketing, American Standard Process and GMWrites.

Matt Scherer, an expert in online networking for businesses and individuals, will conclude the program with a presentation on how to use LinkedIn to enhance organizations’ reputations and online communities while building loyal stakeholder groups.

The social media program is designed to help small business owners, entrepreneurs and anyone else interested in using social media help grow their company, business, or personal brand. The student and faculty registration rate ($10)  includes free After-Hours Power Networking and refreshments.

During the duration of the social media forum there will be a live Tweet. The hash tag that will be used is #UWWIC (UW-Whitewater Innovation Center). This live Tweet session will help convey the ideas and quotes presented at the social media forum beyond the walls of the Innovation Center.

The Social Media for Business and Entrepreneurs forum runs from 1-4:30 p.m. on Wednesday, Sept. 28, at the Whitewater Innovation Center, 1221 Innovation Drive, Whitewater. To register for the event, visit or call 262-472-3165.


Sara Kuhl