Campus Identity Standards
Introduction
Established in June 2011, Campus Identity Standards is a comprehensive online guide approved by the chancellor to maintain a consistent visual identity - how we are perceived - at the University of Wisconsin-Whitewater.
Visual identity goes beyond our logo. We communicate in myriad ways, including letters, emails, social media posts, presentations, and even name tags.
Following these guidelines will help to ensure clarity and accuracy in our print and electronic communications and create a greater awareness of the university and campus community.
Campus Identity Standards
- University Logo
- College Descriptors
- Department Descriptors
- Area of Isolation
- Minimum Size
- Full-Color Logo Use
- One-Color Logo Use
- Co-Branding
- Incorrect Logo Usage
- Incorrect Background Use
- University Seal
- Typography
- Colors
- Printed Stationery and Labels
- Correspondence
- Letterhead and Fax Templates
- Name Tags and Badges
- PowerPoint Slides
- University Writing Style
- Athletic Standards
- Licensing Forms and Procedures
- Web and Social Media Guidelines
- Pen Logos
