Colors

    Primary Palette

    University Logo
    PMS CMYK RGB HEX
    PMS 268 82,100,0,12 80,29,130 502D7f
    Black 0,0,0,100 0,0,0 000000
    White 0,0,0,0 255,255,255 FFFFFF

     

    Neutral Palette

    University Logo
    PMS CMYK RGB HEX
    Cream 0,0,10,0 255,254,233 FFFEE9
    Pastel PMS 9100 9,6,10,0 199,203,200 C7CBC8
    PMS Warm Gray 6 0,0,0,31 186,188,190 BABCBE
    Pastel PMS 9023 8,10,3,0 229,224,232 ESE0E8

    Always reproduce colors using the formulas specified in this guide. Do not use the standard software translation values when converting PMS colors to CMYK or RGB.

    Always reproduce the colors in the Primary Palette at 100%; do not screen.

    Location

    Marketing and Media Relations
    Hyer Hall 403
    University of Wisconsin-Whitewater
    800 W. Main Street
    Whitewater, WI 53190-1790
    Directory Assistance: (262) 472-1234

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