Colors

        Primary Palette

        University Logo
        PMS CMYK RGB HEX
        PMS 268 82,100,0,12 80,29,130 502D7f
        Black 0,0,0,100 0,0,0 000000
        White 0,0,0,0 255,255,255 FFFFFF

         

        Neutral Palette

        University Logo
        PMS CMYK RGB HEX
        Cream 0,0,10,0 255,254,233 FFFEE9
        Pastel PMS 9100 9,6,10,0 199,203,200 C7CBC8
        PMS Warm Gray 6 0,0,0,31 186,188,190 BABCBE
        Pastel PMS 9023 8,10,3,0 229,224,232 ESE0E8

        Always reproduce colors using the formulas specified in this guide. Do not use the standard software translation values when converting PMS colors to CMYK or RGB.

        Always reproduce the colors in the Primary Palette at 100%; do not screen.

        Location

        Marketing and Media Relations
        Hyer Hall 403
        University of Wisconsin-Whitewater
        800 W. Main Street
        Whitewater, WI 53190-1790
        Directory Assistance: (262) 472-1234

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