University Logo

The University of Wisconsin-Whitewater logo is the most visible and recognizable part of our identity. There are two official versions – vertical and horizontal – and either is acceptable.

Always reproduce colors using the formulas specified in this guide. Do not use the standard software translation values when converting PMS colors to CMYK or RGB.

Always reproduce the colors in the Primary Palette at 100%; do not screen.

 

Horizontal Logos

Vector Files: AI | EPS | EMF Standard Files: JPG | PNG	Vector Files: AI | EPS | EMF Standard File: JPG |  PNG
Vector Files: AI | EPS | EMF Standard Files: JPG | PNG	Vector Files: AI | EPS | EMF Standard File: PNG

Vertical Logos

Vector Files: AI | EPS | EMF Standard Files: JPG | PNG	Vector Files: AI | EPS | EMF Standard Files: JPG | PNG
Vector Files: AI | EPS | EMF Standard Files: JPG | PNG	Vector Files: AI | EPS | EMF Standard File: PNG

File Formats

.EPS Files

Vector-based artwork with a transparent background is recommended for all high-quality reproduction. This is the master file format that all the other file types are created from. EPS files can be "placed" or "imported" into page layout applications, including InDesign® and QuarkXPress®. They can be enlarged without any loss of quality or resolution and work best for offset printing, silk-screening and specialty item printing.

.JPG Files

72 dpi (dots per inch) pixel based artwork, also known as a raster image, made up from tightly packed pixels - each pixel consisting of a solid color. JPG files have an opaque background and are suitable for low-resolution web or on-screen usage only. These files can be "placed" or "imported" into Microsoft® Office applications such as Word, PowerPoint®, Excel®, etc. These files cannot be enlarged without some quality degradation and work best for Web design, on-screen viewing, and home/office printing.

.EMF Files

Enchanted Metafile is a "snapshot" of an image that maintains its dimensions no matter where it appears - printer, plotter, desktop printer or client area. This standardized format allows artwork to be copied from one application to another and maintain its shape and proportion on any output device.