University Writing Style
As a rule, all marketing materials, brochures, fliers, posters, newsletters, newspapers, alumni publications, online content and other campus communications should follow The Associated Press Stylebook.
We use more than visuals to communicate our story. We use words. Telling our story with clarity and consistency is critical, especially when writing for an external audience who may be unfamiliar with campus. UW-Whitewater follows AP Style and we've included some of our own university guidelines.
Some of the more common examples include:
- Always refer to campus as the University of Wisconsin-Whitewater or UW-Whitewater.
- Do not refer to the university as Whitewater. Never shorten to UWW or UW-W.
- Willie Warhawk, not Willy.
Campus Identity Standards
- University Logo
- College Descriptors
- Department Descriptors
- Area of Isolation
- Minimum Size
- Full-Color Logo Use
- One-Color Logo Use
- Co-Branding
- Incorrect Logo Usage
- Incorrect Background Use
- University Seal
- Typography
- Colors
- Printed Stationery and Labels
- Correspondence
- Letterhead and Fax Templates
- Name Tags and Badges
- PowerPoint Slides
- University Writing Style
- Athletic Standards
- Licensing Forms and Procedures
- Web and Social Media Guidelines
- Pen Logos
