Marketing

Phone: 262-472-1333 E-Mail: marketing@uww.edu

Faculty: Victor Barger, Robert Boostrom Jr., Pavan Chennamaneni, Andrew Dahl, Maxwell Hsu, Dennis Kopf, Marilyn Lavin, James Peltier, Sharon Roy, Carol Scovotti, Lois Smith, Yushan Zhao (Chairperson).

Marketing involves business activities so that production and the exchange of goods and services maximize consumer satisfactions and producer profits. Marketing studies the behavior of people in their search for products and services to satisfy their needs and then develops and provides the consumer with need-satisfying opportunities consistent with the goals of society. Marketing functions include choosing customer groups, developing products, creating advertising and promotions, determining the proper price, and distributing them. Marketing via the Internet and other interactive media includes all of these components.

MAJOR

MARKETING (BBA)

MAJOR - 24 UNITS

  1. MARKETNG 321
  2. MARKETNG 479
  3. SELECT 18 UNITS FROM COURSES: MARKETNG 337, MARKETNG 350, MARKETNG 351, MARKETNG 352, MARKETNG 360, MARKETNG 361, MARKETNG 400, MARKETNG 412, MARKETNG 420, MARKETNG 429, MARKETNG 431, MARKETNG 432, MARKETNG 442, MARKETNG 444, MARKETNG 445, MARKETNG 460, MARKETNG 493, MARKETNG 493D, MARKETNG 493E, MARKETNG 493I, MARKETNG 493S, MARKETNG 494, MARKETNG 496, MARKETNG 497 OR MARKETNG 498

Note: A maximum of 3 units from available MARKETNG 493 courses count toward the completion of the Marketing major.

Recommended Marketing electives for various major marketing career areas:

Sales and Sales Management: 350, 352, 360, 400, 412, 429, 442, 460, 493S.

Retailing: 337, 350, 351,352,  400, 420, 429, 442, 432, 445, 460.

Advertising: 337, 350, 351, 352, 400, 412, 420, 429, 444, 445, 460, 493I.

Consumer Marketing (Sales): 337, 350, 351, 352, 360, 361, 400, 420, 429, 432, 442, 444, 445, 460, 493S.

Market Research: 321, 337, 350, 351, 352, 361, 400, 412, 420, 429, 442, 445.

International Marketing: 337, 350, 352, 361, 400, 412, 429, 442, 497.

MARKETING - DIRECT AND INTERNET MARKETING EMPHASIS (BBA)

MAJOR - 24 UNITS

  1. MARKETNG 321 AND MARKETNG 479
  2. MARKETNG 351, MARKETNG 352 AND MARKETNG 444
  3. SELECT 9 UNITS FROM COURSES: MARKETNG 337, MARKETNG 350, MARKETNG 360, MARKETNG 361, MARKETNG 400, MARKETNG 412, MARKETNG 420, MARKETNG 429, MARKETNG 431, MARKETNG 432, MARKETNG 442, MARKETNG 445, MARKETNG 450,  MARKETNG 460, MARKETNG 493, MARKETNG 493D, MARKETNG 493E, MARKETNG 493I, MARKETNG 493S, MARKETNG 497 OR MARKETNG 498

Note: A maximum of 3 units from available MARKETNG 493 courses count toward the completion of the Marketing major.

MARKETING - PROFESSIONAL SALES EMPHASIS (BBA)

MAJOR - 24 UNITS

  1. MARKETNG 321 AND MARKETNG 479
  2. MARKETNG 412, MARKETNG 429, MARKETNG 431 AND MARKETNG 460
  3. SELECT 6 UNITS FROM COURSES: MARKETNG 337, MARKETNG 350, MARKETNG 351, MARKETNG 352, MARKETNG 360, MARKETNG 361, MARKETNG 400, MARKETNG 420, MARKETNG 432, MARKETNG 442, MARKETNG 444, MARKETNG 445, MARKETNG 493, MARKETNG 493S, MARKETNG 497 OR MARKETNG 498
  4. MARKETING - RETAIL MANAGEMENT EMPHASIS (BBA)

    MAJOR - 24 UNITS

    1. MARKETNG 321 AND MARKETNG 479
    2. MARKETNG 337, MARKETNG 351 AND MARKETNG 444
    3. SELECT 6 UNITS FROM COURSES: MARKETNG 442, MARKETNG 445 OR MANGEMENT 320
    4. SELECT 3 UNITS FROM COURSES: MARKETNG 350, MARKETNG 352, MARKETNG 360, MARKETNG 361, MARKETNG 4OO, MARKETNG 412, MARKETNG 420, MARKETNG 429, MARKETNG 431, MARKETNG 432, MARKETNG 450, MARKETNG 460, MARKETNG 493, MARKETNG 493D, MARKETNG 493E, MARKETNG 493I, MARKETNG 493S, MARKETNG 494, MARKETNG 496, MARKETNG 497 OR MARKETNG 498

    MINORS

    MARKETING

    MINOR - 21 UNITS

    1. MARKETNG 311
    2. SELECT 18 UNITS FROM THE FOLLOWING COURSES WITH AT LEAST 12 UNITS FROM MARKETING: MARKETNG 321, MARKETNG 351, MARKETNG 352, MARKETNG 360, MARKETNG 400, MARKETNG 412, MARKETNG 432, MARKETNG 442, MARKETNG 444, MARKETNG 445, MARKETNG 460, MARKETNG 479, MARKETNG 493, MARKETNG 493D, MARKETNG 493E, MARKETNG 493I, MARKETNG 493S, JOURNLSM 321, MARKETNG 337, MARKETNG 361 OR ECON 431, MARKETNG 420 OR PSYCH 355, MARKETNG 429, MARKETNG 430, MARKETNG 431, MARKETNG 350 OR JOURNLSM 320, MARKETNG 497, JOURNLSM 423, ARTSTDIO 382 OR ARTSTDIO 383
    3. A MAXIMUM OF 2 TRANSFER COURSES & A MAXIMUM OF 3 UNITS IN SPECIAL OR INDEPENDENT STUDY & CORRESPONDENCE WILL BE ALLOWED
    4. A MAXIMUM OF 3 UNITS FROM AVAILABLE MARKETING 493 COURSES COUNT TOWARD THE COMPLETION OF THE MARKETING MINOR

    MARKETING WITH PROFESSIONAL SALES

    MINOR - 21 UNITS

    1. MARKETNG 311
    2. REQUIRED COURSES (12 UNITS): MARKETNG 412, MARKETNG 429, MARKETNG 431 AND MARKETNG 460
    3. SELECT SIX UNITS FROM COURSES: MARKETNG 337, MARKETNG 360, MARKETNG 420, MARKETNG 432, MARKETNG 442, MARKETNG 445, MARKETNG 493, MARKETNG 493S, MARKETNG 497 OR MARKETNG 498

    INTEGRATED MARKETING COMMUNICATION

    MINOR - 21 UNITS

    1. MARKETNG 311
    2. REQUIRED COURSES (12 UNITS): MARKETNG 350, MARKETNG 351, MARKETNG 429, MARKETNG 444
    3. SELECT SIX UNITS FROM COURSES BELOW: MARKETNG 321, MARKETNG 337, MARKETNG 352, MARKETNG 360, MARKETNG 420, MARKETNG 432, MARKETNG 444, MARKETNG 445,MARKETNG 460, MARKETNG 493I, MARKETNG 498, COMM 202, COMM 203, JOURNLSM 220

    RETAIL MANAGEMENT

    MINOR - 21 UNITS

    1. MARKETNG 311
    2. MARKETNG 337, MARKETNG 351 AND MARKETNG 444
    3. SELECT 6 UNITS FROM COURSES: MARKETNG 442, MARKETNG 445 OR MANGEMENT 320
    4. SELECT 3 UNITS FROM COURSES: MARKETNG 321, MARKETNG 350, MARKETNG 352, MARKETNG 360, MARKETNG 361, MARKETNG 400, MARKETNG 412, MARKETNG 420, MARKETNG 429, MARKETNG 431, MARKETNG 432, MARKETNG 450, MARKETNG 460, MARKETNG 479, MARKETNG 493, MARKETNG 493D, MARKETNG 493E, MARKETNG 493I, MARKETNG 493S, MARKETNG 494, MARKETNG 496, MARKETNG 497 OR MARKETNG 498

    CERTIFICATE

    PROFESSIONAL SELLING CERTIFICATE

    CERTIFICATE - 12 UNITS

    1. MARKETNG 311
    2. MARKETNG 429
    3. MARKETNG 460
    4. MARKETNG 431
    5. ELECTIVE COURSES - 3 UNITS

    6. MARKETNG 412
    7. MARKETNG 450
    8. MARKETNG 493S OR MARKETNG 498

    RETAIL MANAGEMENT CERTIFICATE

    CERTIFICATE - 15 UNITS

    1. MARKETNG 311
    2. MARKETNG 337, MARKETNG 351 AND MARKETNG 444
    3. SELECT 3 UNITS FROM COURSES: MAREKETNG 442 MARKETNG 445 OR MANGEMENT 320


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