Journalism and Communication

Journalism

JOURNLSM 212 REVOLUTIONS IN JOURNALISM

3 u

An introduction to the nature and issues of the print, broadcast and Internet news industries and their roles in American society. Particular attention will be paid to the impact of new technology and its effect on media profitability, business models and social function.

JOURNLSM 220 FOUNDATIONS OF ADVERTISING

3 u

A survey of advertising and its role as an institution in society, both as a marketing tool and as a communication process.

Prereq:Must be taken before completion of 12 hours in the Print Journalism major and Journalism minor.

JOURNLSM 227 WRITING FOR NEWS MEDIA

3 u

Introduction to journalistic writing in the styles appropriate to various mass media. Includes a review of writing fundamentals. Emphasis is placed on selecting, organizing and structuring information. Practice in writing for print, broadcast, and Web journalism is included.

JOURNLSM 237 REPORTING FOR NEWS MEDIA

3 u

An introduction to reporting for the news media. Students will learn interviewing and research skills, develop news and feature stories, and work with basic digital equipment to create content for print and online news operations. Stories will be told through text and through audio, video and other digital formats.

Prereq:JOURNLSM 227 restricted to students with a major of Journalism w/Broadcast/Print?Web Emphasis or w/International Journalism Emphasis or with a minor in Journalism

JOURNLSM 241 ELECTRONIC MEDIA COPYWRITING

3 u

The course is designed as an introduction to the theory and practice of writing for the electronic media, principally radio and television. The course will provide intensive practice through writing assignments of commercial copy, program continuity copy, and public service announcements for radio and television. There will also be practice in the development and organization of various program types including talk, interview, discussion, news, and documentary programs.

Unreq: COMM 241.

JOURNLSM 245 PUBLICATION EDITING

3 u

The course covers the proper use of language, spelling, punctuation and accepted writing style in news stories. It concentrates on use of the Associate Press Stylebook to check capitalization, abbreviations, numerals, and titles. Grammar fundamentals, sentence structure and news format are covered.

Prereq: JOURNLSM 227 or COMM 203.

JOURNLSM 248 PUBLICATION LAYOUT

3 u

This course is a study of newspaper, magazine and on-line production that integrates working with text with layout and technological considerations. Building on the editing, writing of headlines and cutlines, proofreading and considering of newsworthiness practiced in Publication Editing, the course integrates these skills with selection and placement of graphic elements, proofreading page layout, selection and placement of stories, editorial responsibilities and basics of print media production, including newspapers, magazines, newsletters and online services. This is a lecture/demonstration/laboratory course in which information is presented for students to apply in practical situations.

Prereq:JOURNLSM 227 or JOURNLSM 220 or COMM 203

JOURNLSM 249 GREAT MOMENTS IN CINEMA
GH
3 u

This course seeks to familiarize students with the industrial, cultural, and aesthetic history of cinema as an art form and as a social force.

Unreq: COMM 249

JOURNLSM 251 SCHOOL PUBLICATIONS: EDITORIAL

1 u

A laboratory journalism course in which the student elects to work as a reporter or on the photo staff of The Royal Purple. A student may earn 1 unit for each term of work and a maximum of 3 units toward graduation.

Coreq: JOURNLSM 243

JOURNLSM 275 ADVERTISING AND PUBLIC RELATIONS RESEARCH LITERACY

3 u

Students will learn about information gathering for communication planning. They will learn to assess the quality of research reports. Students will study survey and group research methods. They will examine subscription data sources commonly used for advertising and public relations and learn about media tracking and Web page evaluation.

Prereq:JOURNSLM 220 or COMM 202

JOURNLSM 285 SOCIAL MEDIA OPTIMIZATION & THE NEW WEB

3 u

‘Social Media Optimization’ will teach students how to engage with online communities to generate publicity and manage the images and issues of organizations. This cutting-edge, timely curriculum will require students to investigate the most compelling topics confronting organizations and individuals striving to extract value from the dynamic, participatory, ever-changing ‘new web.’

Prereq:Sophomore standing or consent of instructor

Unreq: COMM 285

JOURNLSM 294 WEB VIDEO & THE GAME INDUSTRY - GAMEZOMBIE PRACTICUM

3 u

The GameZombie practicum will provide students the opportunity to produce a globally distributed game media web series, strengthen multimedia production skills, and develop expertise in cutting edge game industry topics. Students will greatly enhance their portfolios, industry connectedness, and global web presence by participating in this practicum experience.

Prereq:COMM 238 or consent of instructor

Unreq: COMM 294

JOURNLSM 303 FEATURE WRITING

3 u

A study of feature writing and editorial writing and their roles in print and online publications. Experience in writing feature articles and opinion pieces.

Prereq: JOURNLSM 227 or JOURNLSM 241 or COMM 203

JOURNLSM 304 SPORTS JOURNALISM

3 u

Methods, techniques and writing styles of past and present sports reporters, to emphasize sports writing and to focus some concern for the social and political issues that affect sports and sports coverage.

Prereq: JOURNLSM 227

JOURNLSM 305/505 HISTORY OF MASS COMMUNICATION

3 u

An overview of the origin, development, strengths and weaknesses, and achievements of mass communication in the United States, with particular attention to the interrelationship between mass communication and society.

Unreq: COMM 305/505.

JOURNLSM 309 MEDIA ETHICS

3 u

This course exposes students to ethical theory in the context of rapid technological change and the means to acquire ethical analytical abilities. This two-tiered approach first examines the relationship between professional ethics and social philosophy to establish a framework for understanding the relationship between media practice and democratic society.

Prereq: (a )COMM 238 and COMM 239 or (b) JOURNLSM 212 or (c) JOURNLSM 220

JOURNLSM 310 PUBLICATION PHOTOGRAPHY

3 u

Study of photography in which students concentrate on producing pictures suitable for publication in newspapers, magazines and on-line publications.

JOURNLSM 320 ADVERTISING COPYWRITING AND LAYOUT

3 u

Study of the strategy and principles used to develop copy and visuals for persuasive messages in advertising, sales promotion, direct response, interactive and other brand communication. Students will apply the principles they learn by writing and designing messages across various media and for a variety of products and services. Students will also gain presentation experience.

Prereq:JOURNLSM 220 and JOURNLSM 241

JOURNLSM 322 ADVERTISING MEDIA PLANNING AND BUYING

3 u

This course provides an overview of the development of advertising media objectives and strategies. It examines the characteristics of the various media and the principles of media scheduling and buying. Students will learn how to evaluate media for the purpose of selecting the media and media vehicles that will most effectively deliver advertising messages to the target audience. Students will receive instruction in effective media planning and buying and will be able to practice putting media plans into action. This course examines the media of advertising and emphasizes development of advertising media objectives and strategies and provides practice in implementing those strategies.

Prereq:JOURNLSM 220

JOURNLSM 332 PRACTICUM IN TELEVISION NEWS

1-3 u

The core of the class will be the planning and execution of regularly scheduled live television news programs that will be produced in the studio of Cable 19. The instructor of the class will guide the students in that activity. Students in the course will each have a specific role to play in the production, and the number of units earned will depend on each student’s specialization. Each student’s role will be assigned by the instructor according to experience and courses completed. Typically, students who have taken courses in Mass Media Writing and Electronic Media Newswriting and Production will be reporters, editors or assignment editors. Students who have completed the announcing course will serve as announcers. Others who have taken courses in television production will serve as photojournalists and video editors. Each week the newscasts will be critiqued at a joint session in which all students participate.

Prereq:COMM 238 and either JOURNLSM 227 or COMM/JOURNLSM 241.

Unreq: COMM 332.

JOURNLSM 341 TELEVISION NEWS REPORTING AND PRODUCTION

3 u

Television News Reporting and Production is a course in the theory and practice of reporting and practice of reporting, photographing, writing, editing and presenting television news. Students will also enroll concurrently in Practicum in Television News (COMM/JOURNLSM 332) for one unit.

Prereq:COMM 238 and either JOURNLSM 227 or COMM/JOURNLSM 241.

Unreq: COMM 341.

JOURNLSM 347 JOURNALISM FOR THE WEB

3 u

Students will become proficient in the use of Web-related journalistic tools to attract and retain an online audience. Topics will include site design, content management systems, social media and Web metrics.

Prereq:JOURNLSM 237

JOURNLSM 350 WRITING FOR MULTIMEDIA

3 u

This course examines the stylistic and format considerations involved in the preparation of multimedia scripts and related documents such as flowcharts, treatments, proposals and other design documents. Scripting and flowcharting software is also introduced. Students will prepare treatments, proposals and scripts for both non-narrative and narrative forms of multimedia. Students will also critically examine the writing quality of various multimedia programs.

Coreq: MAGD 150

JOURNLSM 360 MEDIA OPERATIONS AND MANAGEMENT

3 u

An overview and examination of the basic operations of newspaper, radio, television and magazine: organization and equipment, company and manager responsibilities, market analysis and product planning, distribution and pricing, social responsibilities, production and service, financial and legal questions.

Prereq:JOURNLSM 212 and junior standing.

Unreq: COMM 360

JOURNLSM 364 ADVERTISING AND PUBLIC RELATIONS ACCOUNT MANAGEMENT

3 u

This course provides students with specific knowledge and preparation for the effective management of a corporate department or independent agency in public relations or advertising. Special emphasis will be on insights from research and practice, especially in terms of the social and economic effects of public relations’ and advertising’s communication efforts. Additional analysis and assessment of operations decision making for public relations and advertising situations and cases will also be covered.

Prereq:COMM 302 or JOURNLSM 322 restricted to students with a major of Journalism w/Advertising Emphasis or Communication w/Public Relations Emphasis or with a minor of Advertising or Communication w/Public Relations Emphasis

JOURNLSM 420/620 LAW OF MASS COMMUNICATION

3 u

Study of law as applied to the mass media with particular emphasis on freedom of information, libel, privacy, contempt, commercial speech, regulation of electronic media and copyright regulation.

Prereq:JOURNLSM 212 or JOURNLSM 220 or COMM 131 or COMM 232.

JOURNLSM 423 ADVERTISING CAMPAIGNS

3 u

Sales problems in advertising, the planning and execution of an advertising campaign, choice of advertising media, market and consumer research, a study of advertising as an institution and its role in communications, society, our economy and business.

Prereq: JOURNLSM 275, JOURNLSM 320 and JOURNLSM 322;

Coreq: JOURNLSM 364 and JOURNLSM 309

JOURNLSM 425 ADVANCED ADVERTISING CREATIVE

3 u

Students apply copywriting, layout, research, and strategy skills gained in other advertising courses to hands-on development of portfolio-quality creative materials. Projects require strong conceptualization, writing, and presentation skills and the ability to use critisim to improve creative work. Especially helpful for students planning to work in advertising writing and design.

Prereq:JOURNLSM 320

JOURNLSM 430/630 COMMUNICATION AND PUBLIC OPINION

3 u

The role of the mass media in the formation of public opinion. Use of social science techniques for studying public opinion will be examined.

Prereq: JOURNLSM 212 or JOURNLSM 220 or COMM 232 or any course in Political Science or Sociology and jr st or cons instr.

JOURNLSM 431/631 MASS COMMUNICATION IN SOCIETY

3 u

A course which examines the functions and effects of mass media in our society. Theoretical bases for assessing social, behavioral and cultural influences are emphasized.

Prereq: COMM 131 or COMM 202 or COMM 232 or JOURNLSM 212 or JOURNLSM 220.

Unreq: COMM 431/631.

JOURNLSM 485 COMMUNICATION RESEARCH METHODS

3 u

An advanced-level undergraduate survey of methodologies and issues relevant to the practice of communication research.

Prereq:Junior/senior standing.

Unreq: COMM 485.

JOURNLSM 486 JOURNALISM CAPSTONE: PUBLIC AFFAIRS

3 u

This senior-level course brings together those skills of writing, reporting and media production. Assignments will focus on coverage of government, including meetings and public documents. Each student will produce a capstone project in text, audio, video, still photography or a hybrid of those media.

Prereq:JOURNLSM 212, JOURNLSM 237 and senior standing or consent of department chair; restricted to students with a major of Journalism w/Broadcast/Print/Web Emphasis or w/International Journalism Emphasis or with a minor of Journalism

Coreq: JOURNSLM 309, JOURNLSM 420

JOURNLSM 490/690 WORKSHOP
Repeatable
1-4 u

JOURNLSM 291/491/691 TRAVEL STUDY
Repeatable
1-3 u

JOURNLSM 493A INTERNSHIP IN ADVERTISING

1-6 u

Professional experience in which the student who aspires to a career in advertising works for an approved internship setting in advertising. (A maximum of three units of Internship may be applied toward an advertising major; a maximum of two units may be applied toward an advertising minor.) Additional units may be applied toward graduation, but not toward the major or minor. Students may not register for more than 3 units at a time.

Prereq: JOURNLSM 220, JOURNLSM 320 or JOURNLSM 322, 3.0 GPA in the prerequisite courses and/or consent of the instructor.

JOURNLSM 493G INTERNSHIP IN JOURNALISM

1-6 u

Professional experience in which the student who aspires to a career in journalism works for an approved internship setting in broadcasting, on-line, or print journalism. (A maximum of three units of Internship may be applied toward a Journalism major; a maximum of three units may be applied toward a Journalism minor.) Additional units may be applied toward graduation, but not toward the major or minor. Students may not register for more than 3 units at a time.

Prereq: JOURNLSM 237 plus consent of instructor

JOURNLSM 494/694 SEMINAR
Repeatable
1-4 u

Prereq: Consent of instructor.

JOURNLSM 497 EXCHANGE STUDY
Repeatable
1-12 u

JOURNLSM 496/696 SPECIAL STUDIES
Repeatable
1-4 u

Prereq: Consent of instructor.

JOURNLSM 498 INDEPENDENT STUDY
Repeatable
1-3 u

Prereq: Junior standing and consent of instructor

Communication

COMM 110 INTRODUCTION TO HUMAN COMMUNICATION
Proficiency
3 u

A basic course designed to help students increase their effectiveness in public speaking and interpersonal communication through learning current theory and developing skills through actual classroom experiences. A beginning course in principles of oral communication designed to develop confidence and precision through classroom speaking. For information about the waiver examination see the Proficiency/General Studies Requirements section of this Catalog. Students may not take for credit any course for which they have received a waiver, nor may they take for credit any course in the same department that is a prerequisite for a course that has been waived (e.g., if a student has been waived from Speech 234, he may not take Speech 110 for credit).

COMM 131 INTRODUCTION TO MASS COMMUNICATION
GS
3 u

A study of mass communication with relation to current economic, political and social institutions and trends. Emphasis on print and broadcast media with consideration of advertising, public relations, government and technology. The role of media in entertainment, news, and persuasion is examined.

COMM 202 PRINCIPLES OF PUBLIC RELATIONS

3 u

An introduction to the principles, processes and techniques of public relations as they are used in business, government and nonprofit organizations.

COMM 203 PUBLIC RELATIONS TACTICS I

3 u

A beginning exploration of public relations communication styles as they apply to various media, including news releases, public service messages, media alerts, newsletters and brochures.

Coreq: COMM 202.

COMM 204 PUBLIC RELATIONS TACTICS II

3 u

An intermediate exploration of public relations communications styles as they apply to various media, including research, image releases, video news releases, multimedia presentations and proposals.

Prereq: COMM 202 and COMM 203.

COMM 228 INTERPERSONAL COMMUNICATION
GS
3 u

Theory and exercises in interpersonal communication situations. Basic theory, self disclosure, listening, conflict, trust and other topics will be examined.

COMM 230 RADIO PRACTICUM
Repeatable
1 u

A laboratory course in which the student participates in at least one area of radio broadcasting: announcing, engineering, interviewing, or publicity.

COMM 231 PRACTICUM IN TELEVISION PRODUCTION

1 u

Participation in a variety of areas of television production including camera, lighting, graphics, audio, switching, video engineering and announcing and television performance.

Repeatable for a maximum of 4 units in major/degree.

COMM 234 ELECTRONIC MEDIA ANNOUNCING

3 u

Emphasizes the development of professional speech and performing habits for radio, television, and related electronic media. Training in proper use of announcing - related technical equipment provided. Vocal and performing styles pertinent to the presentation of entertainment, information, and persuasion for electronic media are presented within an applied framework.

Prereq: COMM 110.

COMM 236 INTRODUCTION TO CINEMA
GA
3 u

Focuses on understanding and appreciating film as a unique visual communication experience. Includes an introduction to the understanding of film language and different theories of film aesthetics and criticism.

COMM 238 VIDEO PRODUCTION I: FUNDAMENTALS OF VIDEO

3 u

This introductory video production course provides students with a basic understanding of the video production process. Students work on studio and field exercises to develop their video production skills.

COMM 239 AUDIO PRODUCTION I: FUNDAMENTALS OF AUDIO

3 u

A study of audio theory relevant to the production of programming for radio and related electronic mass media. Substantial attention devoted to the fundamental theoretical principles of digital audio systems. Practical experience in program production is also emphasized, in combination with the development of critical listening skills for audio production work.

COMM 240 PUBLIC SPEAKING
GH
3 u

Study of the theory and techniques of public address with required presentation of speeches.

Prereq: COMM 110.

COMM 241 ELECTRONIC MEDIA COPYWRITING

3 u

The course is designed as an introduction to the theory and practice of writing for the electronic media, principally radio and television. The course will provide intensive practice through writing assignments of commercial copy, program continuity copy, and public service announcements for radio and television. There will also be practice in the development and organization of various program types including talk, interview, discussion, news, and documentary programs.

Unreq: JOURNLSM 241.

COMM 242 COMMUNICATION AND TEAM BUILDING
GH
3 u

This course is designed to demonstrate the importance of team building in today's work culture. Students will learn how to create, participate in and lead successful working teams. The course will teach relationship building to foster interpersonal relationships and aid in conflict resolution.

Prereq: COMM 110.

COMM 244 COMMUNICATION AND INTERVIEWING

3 u

Additional study in interpersonal communication as it functions in various types of interview situations. Application and analysis of effective interpersonal communication choices in specific interview situations.

Prereq:COMM 110.

COMM 249 GREAT MOMENTS IN CINEMA
GH
3 u

This course seeks to familiarize students with the industrial, cultural, and aesthetic history of cinema as an art form and as a social force.

Unreq: JOURNLSM 249

COMM 258 VIDEO PRODUCTION II: MEDIA STORYTELLING

3 u

This course will consist of advanced video and field production labor, lectures, outside reading assignments and exams. Each student will write, produce and direct a series of theme-based production assignments over the course of the semester, and strive to improve on video production skills first introduced in Video Production I: Fundamentals of Video. Student will gain knowledge in advanced knowledge in field equipment, non-linear editing, graphic production, and multi-media presentations. The work in the course will primarily focus on individual project efforts, unless approved by the instructor.

Prereq: COMM 238 and (COMM 241 or JOURNLSM 227 or JOURNLSM 241 or ENGLISH 376)

COMM 259 AUDIO PRODUCTION II: ADVANCED AUDIO TECHNIQUES

3 u

An advanced level course that studies the utilization of audio in broadcast, recording, sound reinforcement and multi-media with an emphasis on critical listening and advanced audio production skills. Students critique and analyze existing works and produce related audio materials for various media.

Prereq: COMM 239 and (COMM 241 or JOURNLSM 227 or JOURNLSM 241 or ENGLISH 376)

COMM 263 PRACTICUM IN FORENSICS
Repeatable
1 u

Participation in public address or interpretation events in intercollegiate contest situations.

COMM 275 ADVERTISING AND PUBLIC RELATIONS RESEARCH LITERACY

3 u

Students will learn about information gathering for communication planning. They will learn to assess the quality of research reports. Students will study survey and group research methods. They will examine subscription data sources commonly used for advertising and public relations and learn about media tracking and Web page evaluation.

Prereq:JOURNSLM 220 or COMM 202

COMM 285 SOCIAL MEDIA OPTIMIZATION & THE NEW WEB

3 u

‘Social Media Optimization’ will teach students how to engage with online communities to generate publicity and manage the images and issues of organizations. This cutting-edge, timely curriculum will require students to investigate the most compelling topics confronting organizations and individuals striving to extract value from teh dynamic, participatory, ever-changing ‘new web.’

Prereq:Sophomore standing or consent of instructor.

Unreq: JOURNLSM 285

COMM 293 AUDIO PRACTICUM

1 u

Students will develop their skills in audio technology and application through practical experience working in sound reinforcement and studio recording environments.

Prereq:COMM 239 or MUSED 290 or consent of instructor.

COMM 294 WEB VIDEO & THE GAME INDUSTRY - GAMEZOMBIE PRACTICUM

3 u

The GameZombie practicum will provide students the opportunity to produce a globally distributed game media web series, strengthen multimedia production skills, and develop expertise in cutting edge game industry topics. Students will greatly enhance their portfolios, industry connectedness, and global web presence by participating in this practicum experience.

Prereq:COMM 238 or consent of instructor.

Unreq: JOURNLSM 294

COMM 302 PUBLIC RELATIONS STRATEGIES

3 u

An examination, using case studies, of the theories and research which support the selection of various public relations strategies to solve problems. Issues such as responding to crisis situations, applying ethical principles to public relations problems and assessing the use of emerging technologies in public relations are also addressed.

Prereq:COMM 202 and COMM 203 restricted to students with a major of Communication w/Public Relations Emphasis or with a minor of Communication w/Public Relations Emphasis.

COMM 303 PUBLIC RELATIONS PRACTICUM

1-3 u

Planning and execution of public relations tactics, e.g., newsletters, media relations programs, special events, etc., for client organizations under the direction of a faculty member. (A maximum of two units may be applied to the Speech Communication Major and maximum of two units may be applied to the Speech Communication Minor. An additional unit may be applied toward graduation, but not to the major or minor.)

Prereq:COMM 202, COMM 203, COMM 204 and consent of instructor.

COMM 305/505 HISTORY OF MASS COMMUNICATION

3 u

An overview of the origin, development, strengths and weaknesses, and achievements of mass communication in the United States, with particular attention to the interrelationship between mass media and society.

Prereq: Junior standing.

Unreq: JOURNLSM 305/505.

COMM 321 NONVERBAL COMMUNICATION

3 u

Nonverbal dimensions of interpersonal communication (physical behavior, facial expression, eye behavior, personal space, personal appearance-clothing, touch, voice and the use of objects) focusing upon their actual interaction with verbal or speech communication. Study of concepts and actual participation in nonverbal exercises/simulations.

Prereq: COMM 110 or its equivalent.

COMM 322 LISTENING BEHAVIOR
GS
3 u

Study of the current theory and research concerning the process of listening in human communication as a basis for an effective understanding of listening behavior and for an increased ability to improve one’s own listening skills. Also included is an overview of approaches to 1) listening in the schools and 2) training in business-industry. Also included is an overview of approaches to 1) teaching listening in the schools and 2) training in business-industry.

Prereq: COMM 110 or equiv or cons instr.

COMM 325 PSYCHOLOGY OF SPEECH
GS
3 u

Speaking and listening viewed in relation to human behavior. A psychological perspective of such factors in the speech communication process as language and semantics, message processing and design, vocal-nonverbal cues, speech perception-production, and apprehension-anxiety which are involved in person to person and person to group communication.

COMM 326/526 COMMUNICATION AND GENDER

3 u

Advanced study of interpersonal communication between and within the sexes. The focus of the course concerns examination of traditional gender ideals and analysis of communication styles that contribute to societal evolution. Sex differences in communication, theories explaining sex differences in communication, research on sex stereotypes, debates about language and sexism, and implications for inter-gender relationships in a variety of settings are among the topics considered in this course.

Prereq:COMM 110.

COMM 327 INTRODUCTION TO CORPORATE COMMUNICATION

3 u

This course provides a broad overview of the theoretical and empirical literature relevant to organizational communication. The focus is on how communication operates in organizations, the effects of communication on organizational life, and how communication can be made more efficient and effective in meeting personal as well as organizational goals.

Prereq:COMM 110.

COMM 328/528 COMMUNICATION CONFLICT RESOLUTION

3 u

This course provides a communications perspective of the nature and possible methods of conflict resolution.

Prereq:COMM 110.

COMM 331 PRACTICUM IN TELEVISION PRODUCING AND DIRECTING

1-3 u

Participation of a program producer and/or director for television programming created for the University cable television system, Cable 19. Repeatable for a maximum of 4 units in major/degree.

Prereq: COMM 238 and (JOURNLSM 227 or ENGLISH 376) or consent of instructor.

COMM 332 PRACTICUM IN TELEVISION NEWS

1-3 u

Participation in the planning and production of regularly scheduled television newscasts created for the University cable television system, Cable 19. Students will earn from one (1) to three (3) units during the semester, depending upon assigned responsibilities. Repeatable for a maximum of four (4) units in major/degree.

Prereq: COMM 238 and either JOURNLSM 227 or COMM/JOURNLSM 241.

Unreq: JOURNLSM 332

COMM 333 PRINCIPLES OF ELECTRONIC MEDIA PROGRAMMING

3 u

An examination of radio and television as a major communication industry with particular emphasis on those factors which influence program content.

Prereq: COMM 131 or COMM 232.

COMM 338/538 VIDEO PRODUCTION III: CORPORATE AND COMMERCIAL MEDIA

3 u

The course will consist of advanced video and field production labor, lectures, outside reading assignments and exams. Each student will write, produce and direct a series of corporate and commercial productions and learn the importance of oral communication and proper client relationships. Each student will strive to improve existing skills with field equipment, non-linear editing, advanced software programs, and multi-media presentations. The work in the course will primarily focus on individual project efforts, unless approved by the instructor.

Prereq: COMM 258

COMM 339/539 AUDIO III: STUDIO PRODUCTION

3 u

An applied course using the knowledge and skills necessary for professional audio production with an emphasis on studio recording and aesthetics. Concepts include signal flow, processing, microphone selection and placement, mixing and mastering. Students will produce multi-track recording projects.

Prereq: COMM 259 or consent of instructor.

COMM 341 TELEVISION NEWS REPORTING AND PRODUCTION

3 u

Television News Reporting and Production is a course in the theory of reporting and practice of reporting, photographing, writing, editing and presenting television news. Students will also enroll concurrently in Practicum in Television News (COMM/JOURNLSM 332) for one unit.

Prereq:COMM 238 and either JOURNLSM 227 or COMM/JOURNLSM 241

Unreq: JOURNLSM 341

COMM 345 PERSUASION

3 u

A study of the process of persuasion. Logical, ethical, and emotional appeals as well as organizational patterns and stylistic devices are addressed. Application and analysis of these techniques through term papers and speeches.

Prereq: COMM 110.

COMM 346 SOUND AND IMAGE: AN EXPLORATION OF SOUND FOR/WITH VISUAL MEDIA
GA
3 u

This course will explore the ways in which sound and music have been utilized in conjunction with images in diverse media including films, video games, video art, cartoons, music videos, television and live performance.

COMM 350 WRITING FOR MULTIMEDIA

3 u

This course examines the stylistic and format considerations involved in the preparation of multimedia scripts and related documents such as flowcharts, treatments, proposals and other design documents. Scripting and flowcharting software is also introduced. Students will prepare treatments, proposals and scripts for both non-narrative and narrative forms of multimedia. Students will also critically examine the writing quality of various multimedia programs.

Coreq: MAGD 150

COMM 351 GAME STUDIES AND DESIGN

3 u

This course requires students to engage in and analyze a variety of interactive media, including games and other forms of play. The goal is to turn a critical consciousness towards an activity that they have engaged in since birth, and consider how play changes when it is electronically mediated. Interactive media fundamentally changes the process of communication because the audience becomes more active. Users author their own experience and this fundamentally changes the role of author/architect of the medium. This course will examine audience/player experience, game/interaction content, and the effects of playing on the players. Students will analyze play experiences and learn how to develop new games.

Prereq:Junior/Senior status or consent of instructor

COMM 360 MEDIA OPERATIONS AND MANAGEMENT

3 u

An overview and examination of the basic operations of newspaper, radio, television, magazine, advertising/public relations agency and new information technologies: organization and equipment, company and manager responsibilities, market analysis and product planning, distribution and pricing, social responsibilities, production and service, financial and legal questions, and public and employee relations.

Prereq:JOURNLSM 212 and Junior standing.

Unreq: JOURNLSM 360

COMM 363 INTRODUCTION TO HEALTH COMMUNICATION

3 u

This course provides an overview on the field of health communication, with special emphasis given to theory and research on social support messages. Factors that influence the provision and reception of social support messages are examined in a variety of different contexts (e.g., relational, familial, support group, workplace, on-line). Assessment of health communication messages occurring while giving social support, dilemmas of social support interactions and failures in the communication of health messages are also considered.

Prereq:COMM 110

COMM 364 ADVERTISING AND PUBLIC RELATIONS ACCOUNT MANAGEMENT

3 u

This course provides students with specific knowledge and preparation for the effective management of a corporate department or independent agency in public relations or advertising. Special emphasis will be on insights from research and practice, especially in terms of the social and economic effects of public relations’ and advertising’s communication efforts. Additional analysis and assessment of operations decision making for public relations and advertising situations and cases will also be covered.

Prereq:COMM 302 or JOURNLSM 322

COMM 368 FAMILY COMMUNICATION

3 u

This course is designed to enhance students' understanding of communication in familial relationships. Topics such as parent-child relationships, sibling relationships, family stereotypes, aging family members, and cultural variations in family interactions will be covered.

Prereq:COMM 228

COMM 373 COMMUNICATING LEADERSHIP

3 u

The purpose of this course is to introduce students to the study and practice of leadership from a communication perspective. Examination of leadership concepts and theories in organizational, group, and public contexts will illustrate the interactive process wherein leaders and followers are able to achieve collective goals. Students will analyze their personal leadership styles and develop leadership communication skills through case studies, self-assessments, projects and classroom exercises.

Prereq:COMM 110

COMM 389 APPLIED WORKPLACE COMPETENCIES

3 u

This advanced communication course emphases the demonstration and understanding of workplace competencies, such as developing successful writing and interviewing skills associated with finding employment, as well as demonstrating how to write and successfully complete professional goals. Other communication competencies linked with successful workplace practices are also covered.

Prereq: COMM 228, COMM 327, COMM 363 and Junior standing.

COMM 402 PUBLIC RELATIONS PLANNING

3 u

Application of public relations principles, tactics and strategies to a client's public relations problem or opportunity, through the development and use of public relations planning skills.

Prereq: COMM 202, COMM 203, COMM 204, COMM 275 and COMM 302 restricted to students with a major in Communication w/Public Relations Emphasis or with a minor in Communication w/Public Relations Emphasis.

COMM 417/617 COMMUNICATION AND NONPROFIT ORGANIZATIONS

3 u

This course prepares students to better understand the traditional organizational frameworks and apply them in the nonprofit world. Specifically, the course will address communicating a strategic vision, stewardship, managing and understanding the relationships between boards and volunteers and staff, building and maintaining successful volunteer programs, event planning, fundraising and media government relations through reading, lectures, case studies and a capstone project.

Prereq: COMM 327, COMM 424, COMM 485.

COMM 422 COMMUNICATION THEORIES

3 u

Study of theories of communication from various disciplinary viewpoints. An investigation of approaches which attempt to explain the communication process through a “meaning-centered” focus to the communication act (originating communicator, message, channel, responding communicator). Theories are discussed in terms of their assumptions, claims, and strengths-weaknesses.

Prereq:Junior standing

COMM 424/624 CROSS CULTURAL COMMUNICATION
GS/Diversity
3 u

Study of cross cultural contacts and interactions when individuals are from different cultures. An analysis of verbal and nonverbal communication and related factors within and between various cultures, predictions of patterns and effects, and communication barriers.

Prereq:COMM 110

COMM 427/627 COMMUNICATION TRAINING

3 u

This is an advanced level course that focuses on identifying, evaluating, and enhancing the communicative competencies behind the functioning of contemporary organizations.

Prereq: COMM 327, COMM 424, and COMM 485; or Graduate Coordinator approval.

COMM 429/629 ORGANIZATIONAL COMMUNICATION NEEDS ANALYSIS

3 u

This course examines the critical issues associated with doing applied work in organizational communication. Theoretical and empirical questions are addressed in this regard. On the basis of this knowledge, the student then learns by conducting an audit of the communication climate for a specific organization.

Prereq: COMM 327, COMM 244 and (JOURNLSM 485 or COMM 485) or consent of instructor.

COMM 431/631 MASS COMMUNICATION IN SOCIETY

3 u

A course which examines the functions and effects of mass media in our society. Theoretical bases for assessing social, behavioral and cultural influences are emphasized.

Prereq:COMM 131 or COMM 202 or COMM 232 or JOURNLSM 212 or JOURNLSM 220.

Unreq: JOURNLSM 431/631.

COMM 440/640 NEW COMMUNICATION TECHNOLOGIES

3 u

This course examines the major innovations in the telecommunication industry. Students will explore alternative regulatory contexts in which these systems can develop and address the implications of these developments in a variety of social, institutional and philosophical contexts.

Prereq:MAGD 150 or JOURNLSM 212 or JOURNLSM 220 or COMM 131 or COMM 232 or junior standing.

COMM 460 APPLIED PERSUASION

3 u

This course advances the application of the basic theories, practice, and research methodology of persuasion. Students will be asked to integrate and extend their knowledge and experience of persuasion in interpersonal, public, and/or organizational contexts. Upon completion of the course, students will have a series of portfolio materials in applied persuasion projects under faculty supervision.

Prereq:COMM 345

COMM 463 APPLIED COMMUNICATION IN HEALTH AND WELLNESS

3 u

This advanced level course integrates health communication theory and practices, analyzing the application of communication theory in a variety of health and wellness contexts, such as smoking cessation, HIV/AIDS prevention and cancer detection. Students will demonstrate understanding of applied principles by critiquing and developing health campaign messages during the semester.

Prereq: COMM 363, COMM 424, COMM 485

COMM 464 HEALTH MESSAGE ADVOCACY AND ANALYSIS

3 u

This course embraces a social justice perspective toward public health, and emphasizes the analytical, cross-cultural, health literacy, and interpersonal skills students develop through the Corporate and Health Communication curriculum. Special attention is given to research-based tools students can use to assess and depict health-related risks in their communities.

Prereq: COMM 363, COMM 424, COMM 485

COMM 485 COMMUNICATION RESEARCH METHODS

3 u

An advanced-level undergraduate survey of methodologies and issues relevant to the practice of communication research.

Prereq:Junior/senior standing.

Unreq: JOURNLSM 485.

COMM 487 ELECTRONIC MEDIA CAPSTONE: SENIOR PROJECT

3  u

This course allows students the opportunity to complete a capstone research or production project during their senior year. Students work with one or more faculty who advise and evaluate the project. During class meetings students work on the design of their projects and present their projects and findings. Students also develop professional networking and job acquisition skills and work on resume and portfolio preparation.

Prereq:Senior status and COMM 258 and COMM 259

COMM 489 ADVANCEMENTS IN ORGANIZATIONAL COMMUNICATION
Repeatable
3 u

This is an advanced level course that exposes students to higher level organizational communication concepts and theories, which are applied and integrated within various contexts. Concentration on current/selected advancements in organizational communication with emphasis on supplemental readings and course materials.

Prereq:COMM 327.

COMM 490/690 WORKSHOP

1-6 u

COMM 291/491/691 TRAVEL STUDY
Repeatable
1-3 u

COMM 493C INTERNSHIP IN COMMUNICATION

3 u

Professional experience in which the student who aspires to a career in corporate and/or health communication works for an approved employer in his/her area of interest. (A maximum of three units of internship may be applied toward a communication major; a maximum of three units may be applied toward a communication minor). Three additional units may be applied toward graduation, but not toward the major or minor. Students may only register for 3 units at a time.

Prereq:COMM 228, COMM 327, COMM 363, and Junior standing or consent of instructor.

COMM 493E INTERNSHIP IN ELECTRONIC MEDIA

1-3 u

Professional experience in which the student works in the electronic media industries under the supervision of a professional. (A maximum of three units of internship may be applied toward a speech communication major; a maximum of three units may be applied toward a speech communication minor.) Three additional units may be applied toward graduation, but not toward the major or minor. Students may only register for 3 units at a time.

Prereq: COMM 238 and COMM 239 and (COMM 241 or JOURNLSM 227 or JOURNLSM 241 or ENGLISH 376) or consent of instructor.

COMM 493I PUBLIC RELATIONS INTERNSHIP

3-6 u

Professional experience in which the student who aspires to a career in public relations, works for an approved internship setting in his/her area of interest. A maximum of three units of internship may be applied toward a speech communication major; a maximum of three units of internship may be applied toward a speech communication major or to a speech communication minor. Additional units may be applied toward graduation, but not toward the major or minor.

Prereq:COMM 203 and consent of instructor.

COMM 493M MAGD INTERNSHIP

3 u

The MAGD Internship is a hands-on multimedia work experience that counts toward the Media Arts & Game Development Degree offered through the College of Arts & Communication. The course fits within Tier 2 of MAGD's Communication/Gaming Emphasis and may satisfy 3 credits toward the MAGD degree.

Prereq:Declared major or minor in MAGD program, completion of 9 units (including MAGD 150) from the MAGD coure or Tier 1 of the Communication track, 2.5 overall GPA, and consent of instructor

COMM 494 SEMINAR
Repeatable
1-6 u

Prereq: Junior standing and consent of instructor.

COMM 496/696 SPECIAL STUDY
Repeatable
1-3 u

Prereq: Junior standing and consent of instructor.

COMM 497 EXCHANGE STUDY
Repeatable
1-12 u

COMM 498 INDEPENDENT STUDY
Repeatable
1-3 u

Prereq: Junior standing or consent of instructor.

MODULES

AUDIO STUDIES MODULE

An opportunity for students with an interest in audio technology to develop a strong base in audio theory while also garnering experience in sound reinforcement, broadcast production, multimedia and two- and multi-track music recording. Using an interdisciplinary focus, courses are taken from the communication, music and physics departments. Audio practica are scheduled at WSUW-FM, at the Young Auditorium, the Music and Theatre/Dance Departments and the University Center.

REQUIREMENTS 9-12 UNITS

STUDENTS MUST SELECT A SEQUENCE THAT CONTAINS COURSES FROM OUTSIDE THEIR MAJORS. COURSES FOR THE MODULE CANNOT BE COUNTED FOR THE MAJOR WITH EXCEPTION OF THE AUDIO PRACTICUM.

  1. AUDIO PRACTICUM (3 UNITS)
    THEATRE 203 OR THEATRE 308 OR COMM 230
  2. COGNATE AREAS (6-9 UNITS)

SELECT ONE SEQUENCE

  1. PHYSCS 160, PHYSCS 161, PHYSCS 240 OR MUSC 452
  2. MUSC 150, MUSC 452, PHYSCS 240 OR MUSC 151 OR COMM 239
  3. COMM 239, COMM 320, PHYSCS 240

MODULE IN ANDEAN STUDIES

The Module in Andean Studies is for students of any discipline who have an interest in study or work abroad who wish to go beyond the short-term travel or tours. Students will have the opportunity to explore their particular disciplines and intensively study the Spanish language in a Latin American context over an entire semester. Students will live in Cuenca, Ecuador, with Ecuadoran families, for an entire semester and take several courses: (1) 6-8 units of intensive Spanish; (2) travel-study 491—3 units. The travel-study course will include classroom lectures, extensive travel within Ecuador and research and testing. The course will focus intensively on the social, cultural, political and economic realities of Ecuador and Latin America. (3) Speech 424, Cross-Cultural Communication [may be taken on campus prior to departure or upon returning to UW-Whitewater]. Students may also take other courses related to their major (which do not count toward module) in Ecuador and/or online with an instructor at UW-Whitewater. Total units for module: 12-14 units.

Students may choose 12-18 credits from the following courses:

Course NumberCourse TitleCredits
COMM 491Travel Study in Ecuador*3
COMM 424Cross Cultural Communication**3
COMM /Journlsm 341TV News Production (permission of instructor)3
Spanish 141-142Beginning Spanish***3
Spanish 251-252Intermediate Spanish***3
Spanish 321Advanced Spanish Language***3
Spanish 322Advanced Spanish Language***3
Spanish 334Spanish American Readings***3
Spanish 360Spanish American Civilization***3
Spanish 390Spanish Conversation ***3
COMM/Journlsm 491Independent Study1-3

(Other classes to be determined)

*Mandatory for all participants

**Fulfills diversity requirement

***Each three or four-credit course offered over 7 ½ weeks each

****Via internet to be arranged by individual students with US instructor.

All Spanish courses carry GH credit.



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