Marketing

MARKETNG 311 PRINCIPLES OF MARKETING

3 u

A study of the activities involved in the distribution of goods and services in a system-analysis framework. Examines consumer buying behavior and marketing functions within the firm. Investigates constraints imposed on decision makers and evaluates the performance of marketing in terms of social and economic efficiency.

MARKETNG 321 MARKETING RESEARCH

3 u

Methods of planning and carrying out marketing and consumer research studies. Problem formulation, exploratory research, questionnaire construction and design, observational and sampling techniques, conducting surveys, data analysis, interpretation of findings, reporting, and implementation of recommendations.

Prereq: MARKETNG 311 and ECON 245.

MARKETNG 337 RETAIL MANAGEMENT

3 u

This class addresses the particular issues related to marketing to ultimate consumers. Particular attention is given to the role of retailing in the economy, retail mathematics, merchandising, technology, and global expansion.

Prereq: MARKETNG 311.

MARKETNG 350 INTEGRATED MARKETING COMMUNICATIONS

3 u

Theory and concepts employed by organizations in presenting promotional messages through various communication media. Management strategy in promotion and the problems encountered will be emphasized.

Prereq: MARKETNG 311.

MARKETNG 351 INTERNET MARKETING

3 u

This class is designed to provide marketing majors and minors with basic knowledge of the Internet so that they can understand why this technology has and will continue to exert such an important impact on marketing practice. It will also consider such topics as web demographics, the online business model, web enhancement of products and services, personalization, traffic and brand building, net exchanges, and online community. In addition, the class will explore the impact that the Internet is having on traditional areas of marketing concerns such as research, new product development, segmentation, personal selling, pricing, and distribution.

Prereq:MARKETNG 311.

MARKETNG 360 ENTREPRENEURIAL MARKETING

3 u

The course focuses on key marketing strategies relevant for new businesses and/or new product launches. Students will apply marketing concepts to the wide range of business challenges facing entrepreneurs. Through experiential learning opportunities, students will apply what they learned for developing comprehensive entrepreneurial marketing plans.

Prereq:MARKETNG 311.

MARKETNG 361 INTERNATIONAL MARKETING

3 u

The course provides a critical assessment of global market opportunities and the tactics and strategies for marketing of goods and services across national boundaries. Covered in the course are global marketing environment, modes of market entry, and managing marketing mix variables in a foreign setting.

Prereq: MARKETNG 311.

MARKETNG 400 INNOVATION AND TECHNOLOGY MARKETING

3 u

Analysis of marketing problems encountered in developing and introducing new products, managing existing products, and phasing out obsolete products. Emphasis is placed on the coordination of activities that lead to successful market management of products. Various marketing concepts and problems related to product development and introduction are surveyed and analyzed.

Prereq:MARKETNG 311.

MARKETNG 412 BUSINESS-TO-BUSINESS MARKETING

3 u

An intensive examination of the industrial marketing sector. Emphasis is placed on understanding the unique dimensions of the industrial marketing environment and translating this understanding into effective integrated industrial marketing programs. Attention is given to producer, reseller and government markets.

Prereq: MARKETNG 311.

MARKETNG 420 CONSUMER BEHAVIOR

3 u

A survey of social science theories pertinent to information processing, human behavior, and social interaction. Emphasis is placed on using this information to develop marketing strategies.

Prereq: MARKETNG 311.

MARKETNG 429 PRINCIPLES OF SELLING

3 u

A seminar in the art and science of selling. Examined and probed in-depth will be the whys and hows of selling theories, principles, techniques, practices, and the basics of sales force management.

Prereq: MARKETNG 311 or for Speech Electronic Media Emphasis majors only SPEECH 232.

MARKETNG 431 SALES MANAGEMNT

3 u

This course examines sales management from a motivational and an institutional perspective. The goal of the course is to examine the elements of operating an effective sales force as the key component to organizational success. Topics include sales force structure, use of technology and issues in compensating and retaining salespeople.

Prereq:MARKETNG 311.

MARKETNG 432 MARKETING IN SERVICE ORGANIZATIONS

3 u

A reconsideration of traditional marketing topics in the context of a variety of service organizations. Emphasis is placed on discussion of how product-oriented marketing activities need to be adjusted or even re-invented to accommodate “nonproducts.”

Prereq:MARKETNG 311.

MARKETNG 442 LOGISTICS

3 u

Analysis of the problems encountered in the physical movement of goods from the end of production to the consumer. Surveyed in this course are various techniques and methods for analyzing spatial arrangements of markets, plant and warehouse location, inventory systems, selection of carrier alternatives, and selection of physical movement channels.

Prereq: MARKETNG 311.

MARKETNG 444 DIRECT AND MULTICHANNEL MARKETING

3 u

The interactive nature of direct marketing initiatives that use one or more media to generate a traceable and measurable response from the target audience is emphasized. The course includes grounding in all major direct marketing media. The measurability and accountability of direct marketing and its relationship to the total marketing mix are stressed. Prereq: MARKETNG 311.

MARKETNG 445 MARKETING AND RETAIL ANALYTICS

3 u

Advancing technology is enabling marketers to create individualized customer relationships in situations where previously such relationships were not possible. This course is designed to increase students' understanding of how technology, specifically the customer database, is used to design and implement marketing strategies. Special attention will be devoted to studying the types of information needed in a customer database and how this information can be integrated into the marketing decision making process.

Prereq:MARKETNG 311.

MARKETNG 450 SALES NEGOTIATION AND CONFLICT RESOLUTION

3 u

A combination of art and science, negotiation involves securing agreement between interdependent parties. Topics include analyzing and assessing negotiation scenarios, preparing for a negotiation, power and influence strategies, coalitions, and managing conflict. Role-playing, as a key component of the class, offers students the opportunity to develop their negotiating skills.

Prereq: MARKETNG 311.

MARKETNG 460 ENTREPRENEURIAL AND ADVANCED SALES TECHNIQUES

3 u

Selling is a critical criterion for successful enterprises. This course provides advanced hands-on and practical approaches for selling new products/services, obtaining new customers, launching new enterprises, and creating relationships in other entrepreneurial selling scenarios. Through video and other technologies, students will present interactive solutions for developing strong customer relationships.

Prereq:MARKETNG 311, MARKETNG 429.

MARKETNG 479 MARKETING MANAGEMENT AND POLICIES

3 u

Organization and coordination of the total marketing program including sales, advertising, credit, marketing research, distribution policies, pricing, sales forecasting and demand analysis. Focus is on a firm’s ability to adjust to competitive trends and changing market conditions.

Prereq: MARKETNG 311 and MARKETNG 321 and senior standing.

MARKETNG 493 INTERNSHIPS IN MARKETING

1-3 u

A marketing internship consists of a structured-supervised work experience within a major area of marketing concentration within the department. The internship experience offers students opportunities to apply classroom learning to the needs of the sponsoring internship company and to acquire some new skill sets during this process. Internships consist of 15-20 hours of work/week during the semester. A minimum of 150 hours work is required for a 3-credit internship. Only one MARKETNG 493 course allowed to count toward major or minor.

Prereq: Junior or senior standing and consent of instructor.

MARKETNG 493D INTERNSHIP IN MARKETING - DIRECT AND INTERACTIVE EMPHASIS

3 u

Structured-supervised work experience for students interested in a Direct and Interactive Emphasis. Internship experiences offer students an opportunity to merge course work with day-to-day activities in business. Not more than 3 internship credits will apply toward major or minor.

Prereq:MARKETNG 311.

MARKETNG 493E INTERNSHIP IN MARKETING - ENTREPRENEURIAL MARKETING EMPHASIS

3 u

Structured-supervised work experience for students interested in an Entrepreneurial Marketing Emphasis. The internship experience offers the student an opportunity to merge course work with day-to-day activities in business. Not more than 3 internship credits will apply toward major or minor.

Prereq:MARKETNG 311.

MARKETNG 493I INTERNSHIP IN MARKETING - IMC EMPHASIS

3 u

Structured-supervised work experience for students interested in an Integrated Marketing Communication Emphasis. Internships offer students an opportunity to merge course work with day-to-day activities in business. Not more than 3 internship credits will apply toward major or minor.

Prereq:MARKETNG 311.

MARKETNG 493S INTERNSHIP IN MARKETING - SALES EMPHASIS

3 u

This course is a structured-supervised work experience within the sales function. The internship experience offers the student an opportunity to merge course work with day-to-day activities in business. Not more than 3 internship credits will apply towards major or minor.

Prereq:MARKETNG 311.

MARKETNG 494 MARKETING SEMINAR

3 u

Directed reading and research involving group or individual projects in the marketing field. Use of extensive bibliographical and case materials. Class discussion and participation. Concentration in special problem areas of marketing. Seminar papers.

Prereq: Senior standing and consent of department chairperson.

MARKETNG 496 SPECIAL STUDIES
Repeatable
1-3 u

MARKETNG 497 EXCHANGE STUDY
Repeatable
1-12 u

MARKETNG 498 INDEPENDENT STUDY IN MARKETING

1-3 u

Prereq: Senior standing and consent of department chairperson.



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