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Customer Diversification Assistance

In collaboration with the market research services of the Wisconsin Innovation Service Center (WISC), the University of Wisconsin-Whitewater Small Business Development Center offers customized assistance to manufacturers in our five-county region that includes Dodge, Jefferson, Rock, Walworth and Waukesha Counties.

Manufacturing businesses can survive and grow by finding and reaching new customers in new markets. Customer Diversification Assessments and follow-up consultations for implementation provide companies with information

  • To replace lost business
  • To diversify across industries
  • To reduce vulnerability to market downturns
  • To focus on the best market segments
  • To find and reach new customers in new markets

Customer Diversification Assessments research costs around $3000 with exact prices determined based on specific project scope. Depending on where the business is located, grant funds may be available to cover part of the cost of the project. For more information or to request a Customer Diversification Assessment proposal, contact Sandra Beccue at 262-472-1365 or by email at More information about WISC research services can be found online at