University Logo

The University of Wisconsin-Whitewater logo is the most visible and recognizable part of our identity.

Guidelines:

  • There are two official versions - vertical and horizontal - and either is acceptable.
  • Always reproduce colors using the formulas specified in this guide
  • Do not use the standard software translation values when converting PMS colors to CMYK or RGB
  • Always reproduce the colors in the Primary Palette at 100%
  • Do not screen

Horizontal Logos

University Logo University Logo
Vector Files: AI | EPS | EMF
Standard Files: JPG | PNG
Vector Files: AI | EPS | EMF
Standard File: JPGPNG

University Logo

University Logo
Vector Files: AI | EPS | EMF
Standard Files: JPG | PNG
Vector Files: AI | EPS | EMF
Standard File: PNG

Vertical Logos

University Logo University Logo
Vector Files: AI | EPS | EMF
Standard Files: JPG | PNG
Vector Files: AI | EPS | EMF
Standard Files: JPG | PNG
University Logo University Logo
Vector Files: AI | EPS | EMF
Standard Files: JPG | PNG
Vector Files: AI | EPS | EMF
Standard File: PNG

File Formats

.EPS Files

Vector-based artwork with a transparent background is recommended for all high-quality reproduction. This is the master file format that all the other file types are created from. EPS files can be "placed" or "imported" into page layout applications, including InDesign® and QuarkXPress®. They can be enlarged without any loss of quality or resolution and work best for offset printing, silk-screening and specialty item printing.

.JPG Files

72 dpi (dots per inch) pixel based artwork, also known as a raster image, made up from tightly packed pixels - each pixel consisting of a solid color. JPG files have an opaque background and are suitable for low-resolution web or on-screen usage only. These files can be "placed" or "imported" into Microsoft® Office applications such as Word, PowerPoint®, Excel®, etc. These files cannot be enlarged without some quality degradation and work best for Web design, on-screen viewing, and home/office printing.

.EMF Files

Enchanted Metafile is a "snapshot" of an image that maintains its dimensions no matter where it appears - printer, plotter, desktop printer or client area. This standardized format allows artwork to be copied from one application to another and maintain its shape and proportion on any output device.