The University of Wisconsin-Whitewater has contracted with the Licensing Resource Group (LRG) for licensing management services. The Deputy Assistant Chancellor in the Office of Student Affairs is assigned the administrative responsibility for the LRG contract.
The University of Wisconsin-Whitewater Licensing Program labels all
logos, seals, names, symbols, and slogans associated with the University
as identity elements which are exclusive property of the University of
Wisconsin-Whitewater. The Student Affairs Office is responsible for protecting
the use of University of Wisconsin-Whitewater trademarks and licensing
commercial use of these marks. Design approval for reproduction of the
University's marks for resale or other commercial purposes, given away
for internal use, must have University Authorization.
What Is Commercial Use?
Items for resale: Selling products (such as cups, sweatshirts, balloons, boxer shorts, to name only a few) bearing University trademarks,
Promotional use that primarily benefits the commercial business or non-university
organization will result in the appliacation of the licensing royalty rate
of 8%. If the
primary beneficiary of the promotional activity is the University of Wisconsin-Whitewater,
neither a royalty fee nor a user fee will be administered. The Deputy Assistant
Chancellor for Student Affairs will have the responsibilty to interpret
promotional use activity and fees.
What Activities Are Exempt From Licensing?
The Office of Student Affairs grants waivers of the royalty fee to University
offices and organizations, registered student organizations, UW-W faculty
and staff, and approved affiliate groups (eg. Alumni Groups, etc.) Using
the identifiers for official university business, or for
generating projects. In addition, the royalty fee will be waived for
licensed vendors with whom the university has contracted to manufacture
products that the university will give away or use internally.
A waiver verifies for licensed vendors that an organization's product
is exempt from the 8% royalty fee. Products must be purchased from a licensed
What Do You Need To Do?
University organization offices, approved affiliates groups, and faculty/staff organizations, as defined by the University, using names, marks, logos, seals and/or symbols of the University of Wisconsin-Whitewater in any commercial venture, whether fund-raising or promotional, are required to seek prior approval licensing from the Student Affairs Office, (262) 472-1172. Appropriate forms to complete licensing are available in the Office of Student Affairs, Hyer 200, or can be mailed to you by calling 472-1531 or 472-1172. These forms designate both logo(s) approved and the royalty waiver if the appropriate criterion are met.
Products sold or given away bearing trademarks of the University and
the names or logos of a University office organization, for the sole benefit
of that office organization, are exempt from the royalty fee charges for
commercial ventures. However, use of the logo must be approved and the
products must be purchased from licensed vendors whenever possible. The
waiver and design approval form must be completed and signed by the appropriate
representative of the organization and the Licensing Administrator prior
to project initiation. (Form is available in the Forms
The current royalty payment is 8% on the appropriate sales and promotional items.
For additional information, or questions pertaining to the Licensing Program, contact Stephen Summers (1172) or Sandy Derus (1531) in the Student Affairs Office.
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