UW-Whitewater Web Style Guide


UW-Whitewater's websites are integral parts of the overall university brand and serve as visible tools in communicating UW-Whitewater's mission of academic excellence. To ensure a consistent and cohesive web brand throughout the www.uww.edu domain, all UW-Whitewater websites - including colleges, departments, and administrative units - must use the approved CMS (Ingeniux) and templates within, and follow the required elements of the official Web Style Guide.


Official web pages for academic and administrative units must be created or approved by the UW-Whitewater Web Team in adherence to the official university web page policies, web style guide, and utilizing the templates provided by the Web Team.

Faculty, staff, and/or students who are appointed content editors of their unit's website are responsible for their own web content and pages, which must adhere to U.S. and international copyright law, comply with local, state, and federal laws; and comply with university web policies, accessibility standards, and all other university policies.


To ensure compliance with the Americans with Disabilities Act (ADA) as well as to provide users with a cohesive and easily navigable experience across all UW-Whitewater websites, the university requires that all sites utilize a few common elements and follow particular standards for web accessibility. The required elements still allow for considerable flexibility in design so that individual units can customize their identities while still adhering to the overall UW-Whitewater structure and brand.


The Web Style Guide also provides recommendations for enhancing the user experience and adhering to best practices in web design. This recommendation section of the Web Style Guide is intended as a reference tool for web designers of all levels.