Web Support Team
- Page Components
- Header and Footer
- Logo Usage
- Typography (Fonts) and Colors
- Page Guidelines and Templates
- Supported Browsers and Technologies
Have any Questions?
Web Graphics and Multimedia Requirements
All websites must use official UW-Whitewater logos, which may not be altered in any way. See Logo Usage.
Photography and Images:
To obtain photography, you may request stock UW-Whitewater photos from the Web Team or request a new photo shoot from Marketing & Media Relations. Images used on UW-Whitewater websites must be considered high-quality pictures. This is defined as an image that is in-focus, well-lit, easy to determine figures, and not pixelated.
All web graphics should be in GIF, PNG or JPEG format.
- Web graphics should be optimized for web to minimize load time.
- All photos must have ALT tags for accessibility and to improve search engine optimization (SEO) functionality.
When deciding which format to use, consider these properties:
- Better for text elements
- Better for smaller graphics with text
- Render with a transparent background to avoid dithering
- Smaller file size
- Smaller color palette
- Better for larger graphics
- Smaller file size (5% - 25% more compressed than GIF)
- Best for transparency
- No jagged edges and no need for matte color matching
- Better for photography
- Better for images with subtle variations of color (supports 16 million colors)
- Higher compression tends to degrade quality: adjust compressions to avoid large file size and bad image quality
- All videos should be integrated into websites using the university's pre-established player (Flowplayer) or hosted on an official UW-Whitewater YouTube channel. Contact the UW-Whitewater Web Team for assistance.
- All videos should include either closed captioning or a print version of the transcript.
- All video content and images must meet UW-Whitewater's graphic identity standards.