Wisconsin Innovation Service Center
Wisconsin Innovation Service Center (WISC)

About WISC

Market Research for Informed Decision Making

Wisconsin Innovation Service Center (WISC) market research informs key market decisions for businesses and inventors in Wisconsin and throughout the United States. The WISC connects inventors and innovative companies with the resources of the College of Business and Economics at the University of Wisconsin-Whitewater, the largest business college in Wisconsin. With WISC market research, clients gain access to the resources and expertise of the College of Business and Economics at affordable project-based rates. WISC services support business and economic growth.

Clients rely on WISC market research to understand market demand, trends, and competition. Companies turn to WISC when they want to expand their market share and gain a competitive advantage.

Nothing beats hearing directly from industry representatives, and WISC student market research analysts specialize in conducting interviews and reporting on the results. Want to know how target customers think about sourcing and supplier selection? WISC researchers will call and ask them. Market assessment research projects investigate the top market opportunities for companies. Diversification assessments look for new industries for company expansion and sustainability. 

Wondering if there is a market for a new product or service idea? WISC expertise comes from conducting more than 8,000 New Product Assessments since the center was founded in 1980. Over the years, the market feasility study research method has evolved to incorporate more in-depth interviews with representatives in a position to know about market demand and competition. WISC provides a unique service to inventors who need to make important decisions about what direction to take their new product idea. 

Director Kaia Fowler oversees strategic research plan development and guides student researchers and analysts through each stage of the project. WISC specialists handle the market research for companies and inventors, so clients can keep doing what they do best. Then, report in hand, clients find it much easier to make informed product and business development decisions. 

Gain a competitive advantage with WISC market research:

  • Discover market drivers 
  • Measure customer satisfaction 
  • Attract new customers 
  • Understand competitors 
  • Assess new product marketability 
  • Identify potential licensing partners
  • Improve distributor connections

Testimonials:

"It was really helpful to get a third-party perspective and insights our company could profit from."
Tramont Corporation

"Despite the downturn in the economy, G&G Machine is targeting new customers and new industries for an additional 5% over the existing sales projections."
G&G Machine

"The information was immediately usable, including 20 to 30 new contacts and future business opportunities I did not know existed. The time this report saved me along with the in-depth contact information was invaluable."
Smartflow Technologies

"Entering a new market is expensive, and, although several new markets were appealing, we needed to target the most promising market. We used the WISC information to successfully expand into new medical market segments."
HUI Manufacturing

"We turned to WISC to provide research to help us apply for a $750,000 SBIR grant for an e-learning program to educate rural healthcare providers. . . . We quoted the WISC report directly in several instances, which helped us complete the successful application much more quickly than doing this type of research ourselves."
Terra Nova Learning Systems

"I have found the market research services at WISC to be an invaluable resource for novice inventors, entrepreneurs, and seasoned professionals. Their staff are genuinely interested in and invested in the success of their clients. WISC is one of the top resources available to inventors and businesses seeking insights into the market."
Louis Foreman, Founder and CEO of Enventys and CEO of Edison Nation

Market Intelligence for the Real World

WISC has extremely high rates of client satisfaction, both as a Manufacturing Extension Partnership (MEP) sub-contractor and as a direct service provider. Over 75 percent of our clients are referred to us by former clients and professionals, including an increasing number of MEPS.

"The best source to help validate a product in our experience is the Wisconsin Innovation Service Center."
Charlie Alter, Director | Edison Industrial Systems Center, Manufacturing Extension Center

"The research services WISC offers to small manufacturers are absolutely invaluable to them and to those of us who are trying to help them make critical business decisions. We've also appreciated your willingness to be flexible and to customize service to meet client needs in an even more focused way. Yours is a vitally important service."
Anne Brown | Mid-America Manufacturing Technology Center