Wisconsin Innovation Service Center at UW-Whitewater (WISC)
Wisconsin Innovation Service Center at UW-Whitewater

About us

The Wisconsin Innovation Service Center (WISC) provides market research assessments for inventors, innovative manufacturers and other business-to-business companies who want to develop a new product or expand their market share.

Since 1980, WISC has researched the viability of more than 8,000 projects - analyzing their technical feasibility, market size, competitive intensity, demand trends, and other areas that may influence their success.

Gain a competitive advantage with WISC market research:

  • Discover market drivers 
  • Measure customer satisfaction 
  • Attract new customers 
  • Understand competitors 
  • Assess new product marketability 
  • Identify licensing potential 
  • Improve distributor connections

"I have found the market research services at WISC to be an invaluable resource for novice inventors, entrepreneurs, and seasoned professionals. Their staff are genuinely interested in and invested in the success of their clients. WISC is one of the top resources available to inventors and businesses seeking insights into the market." - Louis Foreman, Founder and CEO of Enventys and CEO of Edison Nation

Market Intelligence for the Real World

WISC has extremely high rates of client satisfaction, both as an Manufacturing Extension Partnership (MEP) sub-contractor and direct service provider. Over 75 percent of our clients are referred to us by former clients and professionals, including an increasing number of MEPS.

"The best source to help validate a product in our experience is the Wisconsin Innovation Service Center."

Charlie Alter, Director | Edison Industrial Systems Center, Manufacturing Extension Center

"The research services you offer to small manufacturers are absolutely invaluable to them and to those of us who are trying to help them make critical business decisions. We've also appreciated your willingness to be flexible and to customize service to meet client needs in an even more focused way. Yours is a vitally important service."

Anne Brown | Mid-America Manufacturing Technology Center