Use WISC research to better understand the competition and to improve your company's position in the marketplace. Gain insights into competitors' advertising, pricing, and positioning strategies. Discover what sales practices, distribution methods, core competencies, and unique capabilities may be supporting their market dominance. Delve into their management, facilities and expertise to see how your company compares.
Develop more effective competitive strategies as you:
In a competitor analysis, WISC:
To view sample Competitive Intelligence Search reports, click the links below.
These projects can be customized to expand the number of competitors involved and level of analysis.
Contact WISC today at 262-472-1365 or firstname.lastname@example.org to learn more about Competitive Intelligence research.
Identifying the strengths and weaknesses of new products at an early stage saves time and money and enables you to focus on products that are likely to succeed. The best time to find out that a product idea is likely to fail is early in the process, before too much time and money have been invested. For products with promise, having an objective, third-party evaluation may result in stronger investor interest. The New Product Assessment looks at market need, trends and competition that would affect the likelihood of product success. When applicable, an expert opinion on any obvious technical feasibility issues will also be obtained.
Note: WISC does not employ attorneys. The preliminary patent search is not menant to provide a legal opinion on whether your product will be eligible for a patent.
Greater Small Business Success
New product development studies continue to show a strong relationship between early-stage market assessments and profitable new products.
NPA Report Components:
An assessment of your major competition to review what makes your product unique. We'll review a variety of print and online directories and databases, as well as perform a preliminary patent search to uncover any existing similar products. Then we'll follow up by phone to a few selected companies with the most closely related products and patents for the most up-to-date literature and product information.
User Need Estimates
We'll use our industry contacts and/or an analysis of published market studies to assist in estimating the true market demand for your new product. Interviews with target market experts provide insights into what your customers want.
Analysis and summery of relevant trends (e.g., industry, regulatory, and/or demographic) accessed via trade association reports, published market studies, and other sources as needed.
For some product submissions, when functionality may be an issue, WISC will secure a preliminary review of the concept by a technical consultant to estimate whether the product is likely to perform as intended.
6 to 9 weeks (30 to 45 business days)
Click on the links below to view sample New Product Assessment reports.
New Product Assessment Sample: Warhawk Therapeutic Technologies
New Product Assessment Sample: Automatic Playing Card Shuffler
New Product Assessment Sample: Wander Away TattleTale
Starting a New Product Assessment Project
Contact WISC today at 262-472-1365 or email@example.com to learn more about product assessments.
A Market Expansion Could Be In the Future for Your Business
Want to diversify your customer base by identifying markets that would be a good fit for your company's capabilities? During a CDA research project, WISC researchers will compile lists of companies within target industries and conduct interviews with up to 15 representatives to determine key success drivers. Customized surveys inquire about criteria for supplier selection, customer preferences, and competitive landscape. By understanding market trends, WISC research helps you pursue the best opportunities for successful market expansion. Deliverables include a custom prospect list of companies by market sector with contact information.
Find new customers through top-notch market research. Your business can survive and grow by reaching new customers through a market expansion.
A Customer Diversification Assessment can help you to:
The Wisconsin Innovation Service Center (WISC) brings 30 years of expertise and internationally recognized quality to every project. WISC develops and implements customized research plans to fit the specific strengths and needs of each company.
As part of a Customer Diversification Assessment project, WISC researchers will conduct interviews with a sample of target customers and access premier information sources to complete the following:
A typical CDA costs $3,300. That may vary depending on the project specifics. Projects are usually completed within 45 to 60 business days (9 to 12 weeks).
Click here to see a sample Diversification Assessment report..
Work with WISC to create, implement and interpret "voice of the customer" surveys to fine-tune your market strategy. Customer surveys can range from in-depth phone interviews with current customers to brief interviews with potential customers.
Customer assessments enable you to:
In customer assessments, WISC:
Customer Assessments can be customized to expand the number of customers involved, the methodology, and/or the level of analysis. The cost for a typical Customer Assessment is $3,300, but it may be more or less depending on the scope of project. Contact WISC today at 262-472-1365 or firstname.lastname@example.org to learn more about Customer Assessments.