College of Arts and Communication

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Department of Art + Design
PH: 262-472-1324

Graphic Design

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The mission of the Bachelor of Arts in Graphic Design program is to provide students the ability to visually communicate ideas and information while expressing themselves creatively. Degree-specific coursework, when paired with a strong liberal arts education, arms students with an appropriate awareness of historical, social, and cultural contexts within which they will solve design problems. The program focuses on the development of strong skills in visual problem solving, an understanding of hierarchy, traditional and or digital production methods, the ability to effectively create original designs and to manipulate space, typography, imagery, and time based methods to communicate with an audience. Coursework provides students with the opportunity to explore various forms of visual solutions for print and electronic delivery, including books, posters, websites, album art, film titles, packaging, magazines, advertisements, signage systems, and design for mobile media.‚Äč

Career Outcomes:

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