Nonprofit Professional Development Classes

Nonprofit Talent Management: Best Practices

Date: TBD | 8:30–3:30 | 1300 Hyland Hall | $149*

Examine best practices in the nonprofit employment continuum, from recruitment and onboarding to performance management and development. Identify strategies to best leverage the time and skills of your volunteers. Learn how successful nonprofit program managers make the transition from managing programs to leading teams and fostering an inclusive workplace. Instructor: Brenda Shaff. 

Marketing: Communication in the 21st Century

Date: TBD | 8:30–3:30 | 1300 Hyland Hall | $149*

Gain tools to build your brand to communicate your mission and identify how to reach target audiences through compelling messages. Investigate various channels of communication (offline and online). Use your knowledge to improve your existing communication plan or build a framework for a new plan that clarifies roles for staff and board and identifies protocols for internal, external and crisis communication. Instructor:Aliya Pitts. 

Realizing the Nonprofit Mission: Having Impact

Date: TBD | 8:30–3:30 | 1300 Hyland Hall | $149*

Nonprofits are constantly being challenged to demonstrate that their mission addresses today’s pressing issues and that their programs demonstrate impact. Gain a greater understanding of the concepts of theory of change, impact measurement and strategy, and how to implement strategic planning and assessment. Instructor: Katie Pritchard. 

Instructor Bios

Katie Pritchard

Katie Prichard

Dr. Kathleen Pritchard is President of DATA YOU CAN USE, Inc., a Milwaukee-based nonprofit organization that works with organizations to access and use data to inform decisions and improve communities. She is a skilled evaluator and specializes in integrating quantitative and qualitative data to measure success and communicate results. She is also aseasoned planner and implementer of cross-sector efforts that are informed both by theory and the voice of those most affected.

Dr. Pritchard previous positions include President and CEO of the Planning Council for Health and Human Services, and Director of Community Impact for the United Way of America. She serves as a trustee of the Public Policy Forum and as Milwaukee’s representative to the Urban Institute’s National Neighborhood Indicators Partnership. She is on the Community Engagement Council for the Medical College of Wisconsin and serves as a founding member of Healthier, Safer, More Prosperous Milwaukee. Katie holds a Ph.D. in Political Science and has served as a policy and research analyst, and consultant for the State of Wisconsin, Milwaukee County and the City of Milwaukee.

Aliya Pitts

Aliya Pitts

Currently the Assistant Head of School for Community Relations at the Prairie School, Aliya Pitts has enjoyed over a decade of experience in fundraising and communications with a concentration in educational leadership roles. A Chicago native, Aliya came to Prairie after five years as Vice President of Advancement at St. Catherine's High School in Racine. Previously, Aliya worked at the consulting firm of Ter Molen Watkins & Brandt, where she collaborated with a variety of clients, including the University School of Milwaukee, the University of Chicago Laboratory Schools, Y.O.U. Evanston, the Wisconsin Conservatory of Music and Carroll University. Prior to her time at TW&B, Aliya served as the Regional Director of Development at UW-Milwaukee, cultivating and soliciting donors in Chicago and northern Wisconsin. Her focus on individual fundraising began when she was the Major Gifts Associate at The Chicago Lighthouse, managing the organization's $17 million Bold Visions Campaign.

A graduate of Smith College, Aliya is a member of the Association of Fundraising Professionals and the Planned Giving Council of Eastern Wisconsin. She was a 2006 Development Leadership Consortium Annual Fellow and served as treasurer of the DLC Board.

Brenda ShaffBrenda Shaff

Brenda Shaff is a graduate of Concordia University Wisconsin, where she received a bachelor’s degree in Human Resource Management. She also obtained a degree in Early Childhood Health and Education from Clydebank College, Scotland where she received her designation as a Nursery Nurse through the Scottish Nursery Nurse Examination Board.

Brenda has worked for Hospice Alliance, Inc. since 2006 and serves as the Director of Employee and Organizational Development. In her role, she oversees the organization’s Human Resources and Volunteer Departments. Prior to working at Hospice Alliance, Brenda worked in various positions in social service and health organizations in Kenosha County and Scotland.

*SAVE WITH MULTIPLE REGISTRATIONS! Save $15 per class when registering for more than one class. Save $30 per person when registering more than one person from your organization!

Offered in partnership with UW-Parkside Continuing Education & Community Engagement


Cost Information

  • One Class - $149
  • Two Classes - $268
  • Three Classes - $402
  • Bring a Co-Worker Discount - $30
  • UW-Whitewater Alumni Discount - $15

Lunch will be provided and is included in class fee.


Cancellations made 7 days prior to the training will receive payment back minus 6%. NO REFUNDS will be given for no shows.  To request a cancellation email your request to Provide registrants name and event title. 

Parking Information

Permits are required to park in campus lots. More information on parking can be found on the Visitor Center website.  A campus map can be found here.

Special Notice

The University of Wisconsin-Whitewater is committed to equal opportunity in its educational programs, activities and employment policies, for all persons, regardless of race, color, gender, creed, religion, age, ancestry, national origin, disability, sexual orientation, political affiliation, marital status, Vietnam-era veteran status, parental status and pregnancy.

If you have any disabling condition that requires special accommodations or attention, please advise us well in advance. We will make every effort to accommodate your special needs.

I understand that the University may take photographs and or videos of event participants and activities. I agree that the University of Wisconsin-Whitewater shall be the owner of and may use such photographs and or videos relating to the promotion of future events. I relinquish all rights that I may claim in relation to use of said photographs and/or videos.