College of Business and Economics

Online Marketing Major

The field of marketing enriches the relationship between businesses and consumers. Marketing professionals work with companies of all sizes to develop new products and services, find new markets, and build long-term and mutually-beneficial relationships with customers. Marketers form these relationships in-person, digitally, and/or through mobile marketing efforts. Marketing students learn about research, analysis, design, pricing, promotion, distribution, and strategy. Students can specialize their studies by adding a Digital Marketing or Professional Sales emphasis.

Course requirements for the online Marketing degree can be found in the documents linked below:

While all required courses are offered online, please note that not all electives are offered online. See the Online Course Offerings document for more information.

All online marketing students have ready access to academic advising, library services, financial aid, technical support, mentoring, and career services.


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