College of Business and Economics
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John DeGraff

  • Department(s): Marketing
  • Office Location: Timothy J Hyland Hall 3423
  • Phone: (262) 472-3260
  • Email:
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John is a Marketing Lecturer at the University of Wisconsin Whitewater and Managing Partner for the Competing Values firm. Over the last seven years, John has worked with 20 of the Fortune 500 teaching Leading Innovation and Growth workshops at the Innovatrium (Innovation Institute in Ann Arbor) and with the University of Michigan Ross School of Business Executive Education. He has lead innovation and growth programs with notable companies like GE, Ceridian, Eaton, Florida Power and Light, Haworth, Johnson & Johnson, McDonald’s, NBC, Pfizer, Prudential, ProQuest and Syngenta Over the past 25 years he has successfully launched over 150 new products, two product lines sold over 1 billion dollars (Gerber Graduates and first multipack microwave popcorn in Wal-Mart Pop Weaver).

Academic Staff Excellence Award for College of Business and Economics 2020-2021
May 2021
College of Business and Economics UW Whitewater
American Marketing Association Student Chapter International Champions 2014-2021-Social Impact Advisor
April 2021
American Marketing Association
ENACTUS National Championship-Marketing Advisor
April 2021
Inspirational Impact Award Nominee
November 2018
UW-Whitewater Student Government (WSG)
Teaching Excellence Award 2018
May 2018
UW-Whitewater Student Government (WSG)

Indiana University
Biology, Chemistry and Business
Western Michigan University

Certified Professional Innovator (CPI)
May 2015

USASBE, United States Association for Small Business and Entrepreneurship
January 2017 - Current

Learning to be an Innovator
The Creative Power of Constructive Conflict
Dr. Jeff DeGraff
Learning to be an Innovator
Learning to be an Innovator, recruiting for UW Whitewater
Choton Basu
ENACTUS Reverse Pitch Workshop
Keynote Speaker: Learning to be an Innovator
A Marketers Guide to LinkedIn, how to build your own personal brand!
Keynote Speaker: Learning to be an Innovator, The Key to Unlocking Personal and Professional Growth
Learning to be an Innovator, The Key to Unlocking Personal and Professional Growth
Marketers Guide to LinkedIn
Keynote: Leading Innovation
“A Marketer’s Guide to LinkedIn: How to Create Brand You.”

Haworth Furniture-CMO
Holland Michigan
Coached and advised Chief Marketing Office once a month on projects and programs of the state of innovation program at Haworth furniture. Also ran two workshops on Innovation and help publish several articles on their SPARK Blog and coached the innovation sustainability team.
Air Force-Air University
Montgomery, Alabama
Project Mercury for Air University. Coached five innovation team on special projects for the Air Force online. Wrote a 30 page report a case for innovation using the Competing Values Innovation model.
Arrow Companies LLC
I am on the Advisory Board for the company. Help create a major turnaround to increase jobs in the local economy.
Tomorrow Hope
Jefferson WI
I work with Tomorrow Hope as part of my Community-Based Learning. Through this work, they asked me to join the board of directors.
Haworth Furniture-Innovarium
Holland, MI
Ran marketing and innovation research and innovation jumpstarts for the company. Use my Innovation Assessment for their applications.
Ann Arbor, Michigan
Developed a case for Innovation report and research.
Scanalytics LLC
Milwaukee and Whitewater
Marketing Advising and Interim CMO for a Cisco ward winning smart building sensor company. Responsible for three marketing interns.
CCI Systems
Iron Mountain MI
Innovation Workshop and Assessment
Bosch Automotive
Plymouth, MI
Did applied research for Bosch Automotive, a case for innovation.
Honeywell Aerospace
Phoenix, Arizona
Ran an Innovation Jumpstart and wrote a case for an innovation research report.