College of Business and Economics

Department of Marketing

Marketing is a dynamic career that integrates strategic and people skills with business expertise.

The Marketing Department at UW-Whitewater creates ethical marketing professionals with creativity, analytical abilities and presentation skills. This area of study examines the behavior of people in their search for products and services, and then provides the consumer with need-satisfying opportunities consistent with the goals of society. Functions include consumer research, product development, creation of advertising and promotions, digital marketing, direct sales, and managing pricing and distribution, among others. The Marketing Department offers a Bachelor of Business Administration in Marketing, which is available both on-campus and online. The department also offers a number of courses for graduate students looking to continue their education in pursuit of a Master of Business Administration with an emphasis in Marketing or the online Master of Science in Marketing, and several faculty are part of the Doctorate of Business Administration program.

Bachelor of Business Administration in Marketing

Major, minor, certificate

MBA with Marketing Emphasis

Online

Doctorate of Business Administration

Three years, one weekend per month on campus

UW-Whitewater juniors Nate Hayworth and Karlee Nimmer pose for a selfie in the lobby of Hyland Hall at the AMA conference.

More Information About Marketing

Undergraduate students at UW-Whitewater have the opportunity to tailor their degree with a wide variety of courses, as well as several emphases, minors and certificates. The college also offers a rich breadth of co-curricular opportunities, including the internationally-acclaimed UW-Whitewater AMA student organization and the Institute for Sales Excellence.

The Institute for Sales Excellence develops strong collaborations between faculty and businesses, offering opportunities for professional development, faculty internships and scholarly/practitioner research. It also serves as a regional resource for businesses and organizations by providing graduates, business training and networking opportunities.

The marketing emphasis in the MBA program develops a strong foundation for managerial marketing with course offerings that include artificial intelligence, digital marketing, brand management, consumer behavior, entrepreneurial marketing strategy and international marketing. The new online MS in Marketing provides a specialized 30-credit graduate degree that addresses the rapid digital transformation of consumer behavior and the field of marketing. The Marketing Department also offers two graduate certificates in Digital Marketing and Artificial Intelligence and Marketing Strategy that allow students to complete the MBA Marketing emphasis or MS in Marketing at a future point in time.

The UW-Whitewater AMA Chapter was named International Chapter of the Year at the International Collegiate Conference on April 13.

Student Success

The UW-Whitewater AMA Chapter was named AMA International Chapter of the Year for the 10th straight year in 2021.

UW-Whitewater AMA at 2019 ICC
UW-Whitewater AMA at 2021 ICC

What makes UW-Whitewater's Marketing Program exceptional?

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Student orgs » Active student organizations provide opportunities for service, professional development, and interaction among members and industry professionals.

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Faculty » The college develops and retains high quality marketing faculty who strive for excellence, are current in their fields, and make scholarly contributions. See open faculty positions »

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Internships » The best way to gain relevant work experience and obtain career positions is through an internship. Each department in the college maintains information on internships specific to their degrees and majors.

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Career outcomes » Marketing majors have a 100 percent placement rate within six months of graduation. Information for MBA with marketing emphasis career data is also available.

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Scholarships » With support by generous donors, numerous scholarship opportunities are available to UW-Whitewater students.

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Student Development » Experiential learning opportunities, including those available through the Institute for Sales Excellence and award-winning student organizations like UW-Whitewater AMA, provide important hands-on experiences for students.

Contact us

Department Email: marketing@uww.edu | Phone: (262) 472-1333