Choton Basu Professor

  • Office Location: Timothy J Hyland 3404
  • Phone: (262) 472-5005
  • Email: basuc@uww.edu
  • Department(s): Information Technology & Supply Chain Management
Choton Basu

Select Publications:


Author(s) Year Article Title Journal Name Volume Issue Pages
Daekwan, K., Basu, C., Naidu, G., Cavusgil, E. 2011 The Innovativeness of Born-Globals and Customer Orientation: Learning from Indian Born-Globals. Journal of Business Research 64 8 879-886
Huang, M., Basu, C., Hsu, M. 2010 Exploring Motivations of Travel Knowledge Sharing on Social Network Sites: An Empirical Investigation of U.S. College Students. Journal of Hospitality Marketing and Management 19 7 717-734