College of Business and Economics

UW-Whitewater to offer an online Master of Science in Business Analytics

April 03, 2020

Written by Dana Krems | photo by Craig Schreiner

Beginning fall 2020, the University of Wisconsin-Whitewater will offer the first online Master of Science in Business Analytics in the University of Wisconsin System.

“We are pleased to offer this new program,” said Paul Ambrose, graduate program coordinator and associate dean of the College of Business and Economics. “The data analytics emphasis in our MBA program and the graduate certificate in business data analytics have both grown significantly in the last three years. The Master of Science in Business Analytics offers a degree option for recent graduates and professionals who want to specialize in business analytics.”

Business analytics approaches data from a business perspective. Integrating data science, managerial acumen and effective communication, business analytics can inform decision-making across all areas of the business — including operations, marketing and finance.

The 30-credit master of science program can be completed 100 percent online in about 24 months on a part-time basis. The curriculum layers foundational theories, advanced tools and techniques, and practical applications of analytics in business. In addition, the program is aligned with the Certified Analytics Professional (CAP®) Handbook. CAP is the premier global professional certification for analytics professionals.

It is now easier and faster for organizations to acquire data, and software advances have made data analysis more affordable and accessible. As a result, qualified business analysts are in high demand. According to the latest Occupational Outlook Handbook from the Bureau of Labor Statistics, careers related to analytics — including operations research analysts, market research analysts and management analysts — are expected to grow faster than average, and opportunities are best for professionals with at least a master’s degree.

“UW-Whitewater is recognized for the excellence and affordability of its graduate business programs,” said John Chenoweth, dean of the College of Business and Economics. “ Accreditation by AACSB International is part of our DNA, and it ensures the degrees we confer will be respected by employers and other institutions. Both online and traditional on-campus students can be confident they’ll receive a world-class business education.”

For more information on the M.S. in Business Analytics, contact Andrew Ciganek, department chairperson of Information Technology and Supply Chain Management, at or 262-472-1945.