Digital Marketing Coordinator - University Marketing & Communications - 14160

This posting is no longer available.

ATTENTION:

The University Marketing and Communications department seeks a full-time Digital Marketing Coordinator.

JOB DETAILS:

The Digital Marketing Coordinator will provide messaging to external constituencies in University Marketing and Communication website and social media platforms. The Coordinator will oversee the University’s social media accounts, create content to further student recruitment goals and telling the campus’ story for the University of Wisconsin-Whitewater.

Primary Responsibilities

1. Day-to-day maintenance of the top-level of the UW-Whitewater website to determine what content to highlight, and the best presentation and placement of content; write captivating headlines and select photography or video in line with the campus’ strategic messaging and marketing with emphasis on student recruitment, telling the campus’ story and search engine optimization
2. Collaborate with the web team to assist with website development projects to support the university's marketing initiatives from conception (wireframes) to completion using data, usability testing and other tools
3. Develop campaigns to inform, solicit and receive support for various university projects using digital platforms
4. Manage UW-Whitewater social media platforms and serve as a liaison with other departments to help educate regarding best practices
5. Be an active participant in the university-wide Marketing Council
6. Create compelling web graphics for recruitment and telling the campus story
7. Create compelling web stories using visuals and words

QUALIFICATIONS:

Minimum Qualifications:

• Bachelor's degree in marketing, advertising, communications or equivalent area of study
• A minimum of 1-3 years web or e-marketing experience in a professional setting
• The ability to work effectively with diverse groups
• Excellent writing, editing and proofreading skills
• Demonstrated ability to think creatively
• Demonstrated knowledge of marketing and communications principles
• Solid organizational skills and capable of multi-tasking
• Able to write and use images to clearly and persuasively communicate with both technical and non-technical audiences
• Basic knowledge of web content management systems, Adobe Creative Cloud and Microsoft Office, and understanding of HTML and CSS
• Exceptional attention to detail with strong understanding of user-centered design, user experience and mobile-responsive best practices
• Understanding of web and social media analytics
• Understanding of search engine optimization (SEO) best practices
• Curiosity and ability to learn new skills and keep up with industry trends
• Able to work independently and as part of a team
• Knowledge of AP Style
• Knowledge of higher education

CAMPUS INFORMATION:

UW-Whitewater (http://www.uww.edu) is the largest regional comprehensive university within the UW System and enjoys a reputation as a high quality residential campus located near the scenic Kettle Moraine State Forest in southeastern Wisconsin. UW-Whitewater is situated on 400 acres of land and has an annual budget of more than $219 million. UW-Whitewater is located in the community of Whitewater, which has 14,622 residents and is within convenient driving distance to the metropolitan areas of Madison, Milwaukee and Chicago. The university enrolls more than 12,000 students in more than 50 majors housed within four academic colleges. UW-Whitewater also offers 16 master’s degrees and a Doctorate in Business Administration. The university’s strategic plan can be found at: www.uww.edu/strategic-plan. It has a special mission within the UW System to serve students with disabilities and, as such, embraces the principles of universal design and is one of the most accessible campuses in the state. UW-Whitewater is a Division III NCAA university and member of WIAC (http://wiacsports.com). The campus has over 200 student organizations and is a vital economic engine for southeastern Wisconsin.

UW-Whitewater is committed to seeking and sustaining a culturally and ethnically diverse campus environment, building a diverse faculty and staff with expertise and interest in serving students with diverse needs, backgrounds, ethnicities, abilities and other distinct characteristics in respectful, sensitive and understanding ways. The University of Wisconsin-Whitewater is an Equal Opportunity and Affirmative Action Employer, and actively seeks and encourages applications from women, people of color, persons with disabilities, and veterans.

ORGANIZATION INFORMATION:

The University of Wisconsin-Whitewater is part of the 26-campus University of Wisconsin System (https://www.wisconsin.edu).

Wisconsin Statute 19.36(7)(b) provides that applicants may indicate in writing that their identity should be kept confidential. In response to a public records request, the University will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful final candidate will be released. See Wisconsin Statute 19.36(7)(a).

UW-Whitewater requires criminal background checks as a contingency to employment. A criminal background check will be conducted prior to an offer of employment.

The University of Wisconsin-Whitewater requires that all employees be active participants in following applicable safety rules and regulations including necessary training and drills.

For UW-Whitewater Campus safety information and crime statistics/annual Security Report, see http://www.uww.edu/asfr. If you would like a paper copy of the report please contact the UW-Whitewater Police at 262-472-4660.

SPECIAL NOTES:

UW-Whitewater embraces AAC&U’s LEAP principles (http://www.uww.edu/leap) and emphasizes student, staff and faculty participation in High-Impact Practices (https://www.aacu.org/resources/high-impact-practices). The Office of Research and Sponsored Programs (http://www.uww.edu/orsp) provides support for faculty scholarly and creative activities as well as other opportunities to apply for reassigned time and/or other resources to support research activities. UW-Whitewater faculty and staff also have access to technology transfer and research resources provided by WiSys (https://www.wisys.org). 

TO ENSURE CONSIDERATION:

Applications received by April 24, 2018 are ensured full consideration. Applications received after that date may be given consideration at the discretion of the search committee. The most qualified applicants will be invited to participate in the next step of the selection process.

If you have questions regarding this recruitment or if you are unable to complete the application online due to a disability or system problem, please contact us at (262) 472-1072 or hrstudent@uww.edu.

For questions regarding this position, please contact:

Nadia Bidwell
Project Manager
262-472-1200
bidwelln@uww.edu

TO APPLY:

Only complete application packages will be considered. This includes online submission of the following documents:

• Cover Letter
• Resume
• Name and contact information for three professional references
• Examples of past work as it relates to the position

This Job ID is 14160.

Who are you?

A potential applicant who is NOT currently employed by the University of Wisconsin System, click here: UW-Whitewater External Applicants

A current employee of the University of Wisconsin System, click here: UW-Whitewater Internal Applicants

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