Communication and Marketing Coordinator - Admissions -17001

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The Department of Admissions at the University of Wisconsin – Whitewater seeks a Communication and Marketing Coordinator (ASSOC STU SERV COORD).

This is an annual position and reappointment for subsequent terms is dependent upon needs of the position, university funding and external forces.


The Communications and Marketing Coordinator is responsible for the marketing and recruitment communications function for the Admissions Office. This is a 12-month, full-time position that reports to the Director of Admissions and collaborates closely with the University Marketing and Communications Office. The Communications and Marketing Coordinator will help to create, manage and implement a communications and marketing plan that is in line with the overall campus brand strategy. This position serves as a key member of the Admissions team and plays a critical role in managing communications from the Admissions Office to external audiences, specifically those who are being recruited by the university.


Minimum Qualifications:

  • Earned Bachelor’s degree
  • Three years of experience in marketing or related field
  • Strong organizational and project management skills
  • Experience with digital marketing or Customer Relation Management programs (Slate)
  • Valid driver’s license (or ability to obtain a valid driver’s license)
  • Strong written communication and public speaking skills
Desired Characteristics:
  • Professional experience working with students and/or individuals from diverse backgrounds
  • Attention to detail and experience in writing, proofreading, etc.
  • Experience using and monitoring social media platforms including Facebook, Instagram, Snapchat, Twitter, and Tiktok
  • Ability to work independently and part of a team
  • Ability to multitask and prioritize multiple requests/projects, effectively meeting deadlines.
  • One-year professional experience within a college setting
  • Effective interpersonal skills and ability to establish positive relationships with students, staff and faculty
Knowledge, Skills & Abilities:
  • Willingness and ability to be an active participant in following applicable safety rules and regulations including necessary training and drills
  • Ability to interact respectfully with people from diverse socioeconomic, cultural and ethnic backgrounds


General Responsibilities:
  1. Serve as the primary Admissions communication strategist and a liaison with University Marketing and Communications Office to create, update and maintain the communications content and workflow in the office
  2. Organize and schedule a regular communication plan for prospective students throughout the admission stream. This will include freshmen, transfers, online students and non-traditional students
  3. Develop an understanding of timeline and workflow of admissions processes and recruitment plans. Research upcoming and effective strategies in recruitment and marketing to prospective students
  4. Develop the office’s marketing strategy in conjunction with the Director of Admissions and University Marketing and Communications Office
  5. Using the University’s Strategic messaging as a foundation, update and maintain the daily visit welcome presentation and train the staff on its presentation
  6. Conceptualize, manage, and develop print and electronic communication related to recruitment efforts that are consistent with the marketing strategy of the Admissions Office
  7. Utilize multimedia methods and platforms, including social media and CRM technology
  8. Create and maintain effective outreach and communication to high schools, two-year institutions and other entities outside of the university whom the admissions office interacts with regularly
  9. Serve as the project manager on Admissions Office pieces, such as the yearly redesign of the viewbook, counselor update, web advertising and other print and web marketing and recruitment related items
  10. Work with the Director of Admissions and University Marketing and Communications Office in developing a yearly admissions’ search strategy and identify how the communications flow will operate within that strategy
  11. Use data analytics to inform recruitment strategies
  12. Connect regularly with other offices within the Enrollment Management division to help ensure the consistency of tone and timing of messages to students
  13. Other duties as assigned
Specific Responsibilities:
  1. Provide project management with various pieces in collaboration with University Marketing and Communications. Collaborate with the university web team to develop fresh content for the website
  2. Coordinate with the CRM Coordinator on the use of the CRM in communication strategy
  3. Update the visit presentation and train staff on its implementation
  4. Research and implement strategic social media networking tactics to increase visibility and interactions with prospective students; additionally, supervise students as they respond to the questions posed on social media sites
  5. Monitor institutional presence on college search engines to ensure accuracy of information and research
  6. Coordinate the office’s social media and web strategy and ensure that our office is on the cutting edge of communication with students
  7. Serve on the Marketing Council Committee to ensure consistent and thoughtful messaging across all student populations and outside entities, and develop strategies for counselors to better incorporate communication to their prospects
  8. Additional duties as prescribed by the Director of Admissions

Founded in 1868, UW–Whitewater is one of eleven comprehensive universities in a public higher education system that also includes two doctoral institutions and a statewide Extension. In the fall of 2018, as a result of the University of Wisconsin System’s restructuring of the state’s 13 two-year campuses formerly known as UW Colleges, UW–Rock County began operating as a branch campus of UW–Whitewater under the new name of University of Wisconsin–Whitewater at Rock County. Together, these campuses form a preeminent academic institution driven by the pursuit of knowledge, powered by a spirit of innovation, and focused on transforming lives. The University of Wisconsin-Whitewater Main Campus and Rock County Campus are located conveniently near Milwaukee, Madison, and Chicago, and thus offers the advantage of beautiful small-town environments with easy access to the cultural and commercial opportunities of major metropolitan areas.

The Warhawk family — led by caring faculty and staff — is devoted to student success within a broad range of academic programs. UW-Whitewater has a special mission within the UW System to serve students with disabilities and, as such, embraces the principles of universal design and is one of the most accessible campuses in the state. The campuses have more than 200 student organizations and UW-Whitewater is a Division III NCAA university. UW-Whitewater is committed to seeking and sustaining a culturally and ethnically diverse campus environment, building a diverse faculty and staff with expertise and interest in serving students with diverse needs, backgrounds, ethnicities, abilities and other distinct characteristics in respectful, sensitive and understanding ways. The University of Wisconsin-Whitewater is an Equal Opportunity and Affirmative Action Employer, and actively seeks and encourages applications from women, people of color, persons with disabilities, and veterans.


The University of Wisconsin-Whitewater is part of the 13-campus University of Wisconsin System (https://www.wisconsin.edu).

Wisconsin Statute 19.36(7)(b) provides that applicants may indicate in writing that their identity should be kept confidential. In response to a public records request, the University will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful final candidate will be released. See Wisconsin Statute 19.36(7)(a).

Per Regent Policy Document 20-19, University of Wisconsin System Criminal Background Check Policy and UW System Administrative Policy 1275 Recruitment Policies, UW-Whitewater requires criminal background checks as a contingency to employment. A criminal background check will be conducted prior to an offer of employment. All final candidates must be asked, prior to hire, whether they have been found to have engaged in, are currently under investigation for, or left employment during an active investigation in which they were accused of sexual violence or sexual harassment. When obtaining employment reference checks, these same sexual violence or sexual harassment questions must also be asked.

The University of Wisconsin-Whitewater requires that all employees be active participants in following applicable safety rules and regulations including necessary training and drills.

For UW-Whitewater Campus safety information and crime statistics/annual Security Report, see http://www.uww.edu/asfr. If you would like a paper copy of the report please contact the UW-Whitewater Police at 262-472-4660.

To learn more about UW-Whitewater's competitive benefits packages go to our: ALEX webpage, which is our interactive benefits decision support tool.


UW-Whitewater embraces AAC&U’s LEAP principles (http://www.uww.edu/leap) and emphasizes student, staff and faculty participation in High-Impact Practices (https://www.aacu.org/resources/high-impact-practices). The Office of Research and Sponsored Programs (http://www.uww.edu/orsp) provides support for faculty scholarly and creative activities as well as other opportunities to apply for reassigned time and/or other resources to support research activities. UW-Whitewater faculty and staff also have access to technology transfer and research resources provided by WiSys (https://www.wisys.org).


University of Wisconsin-Whitewater does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term. If you have questions regarding this, please contact Human Resources.

The University of Wisconsin System is engaged in a Title and Total Compensation (TTC) project to redesign job titles and compensation structures. As a result of the TTC project, official job titles on current job postings may change in mid-2021. Job duties and responsibilities will remain the same. For more information please visit: https://www.wisconsin.edu/ohrwd/title-and-total-compensation-study/

The University of Wisconsin - Whitewater has the authority to implement temporary workforce reduction and cost saving measures to address financial challenges resulting from the COVID-19 Crisis, consistent with Wisconsin law and Board of Regents, UW System, and UW-Whitewater policy and procedure.


Applications received by April 1, 2021 are ensured full consideration. Applications received after that date may be given consideration at the discretion of the search committee. Application materials will be evaluated and the most qualified applicants will be invited to participate in the next step of the selection process.

If you have questions regarding this recruitment, or if you are not able to complete the application online due to a disability or system problem, please contact us at 262-472-1024 or hrstudent@uww.edu.

For questions regarding the position, please contact:

Melissa Walton
Talent Acquisition Coordinator
(262) 472-1385


Only complete application packages will be considered. A complete application includes online submission of the following documents:
  • Resume/CV
  • Cover Letter/Letter of Interest
  • Three Professional/Supervisory References with contact information
This Job ID is 17001.

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