Marketing Manager (UWW Internal Only) - Continuing Education and Graduate Studies - 18492
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ATTENTION:
The Division of Graduate Studies and Continuing Education at the University of Wisconsin - Whitewater seeks a Marketing Manager.
This is an internal posting for current UW-Whitewater employees. Applicants who currently are not employed by UW-Whitewater in a qualifying category (USTE, University Staff, Academic Staff, Grad Assistant, Faculty, Limited) will not be considered. After review of internal applicants, the position may be opened for public application.
JOB DETAILS:
The School of Graduate Studies and Continuing Education (SGSCE) seeks a marketing manager who will provide leadership in developing and executing marketing plans for camps and conferences, non-credit programming, domestic travel study, and summer and winter sessions. The marketing manager will also provide collaborative leadership with other campus units to develop and execute marketing plans for graduate programs and select for-credit undergraduate programs. These efforts include designing and implementing marketing strategies in line with the campus’ overall brand strategy. The marketing manager supervises a Multimedia Designer and student workers.
The marketing manager will conduct market research, supervise the design and implementation of digital advertising campaigns in coordination with University Marketing and Communications unit as well as the College of Business and Economics, and provide analytics and training of clients to understand and evaluate those efforts. In addition, the marketing manager will be responsible for managing the maintenance and updating social media platforms, and directing the development of new media content for emerging platforms.
The marketing manager is supervised by the Dean of Graduate Studies and Continuing Education.
QUALIFICATIONS:
MINIMUM QUALIFICATIONS
- 3 years’ work experience in marketing or related field
- A bachelor’s degree in marketing or related field
- Experience with developing and deploying social media content
DESIRED QUALIFICATIONS
- Supervisory experience
- Experience in planning, producing, executing, and evaluating marketing plans
- Experience in research to identify target markets, competitors, and trends in the marketplace
- Experience in digital marketing strategy and evaluation of analytics
- Experience managing social media accounts
- Project management experience
KNOWLEDGE, SKILLS, AND ABILITIES
- Willingness and ability to be an active participant in the following applicable safety rules and regulations including necessary training drills
- Ability to interact respectfully with people from diverse socioeconomic, cultural and ethnic backgrounds
RESPONSIBILITIES:
Develops operational plans in support of marketing projects and campaigns including staffing and resource allocation, and oversees execution of operations that adhere to deadlines and budgets
1. Collaborate with SGSCE staff, graduate program coordinators, the College of Business and Economics marketing staff, and University Marketing and Communications unit, to design new student recruitment strategies that are in line with the overall campus recruitment effort
2. Research and implement best practices for social media and print marketing
3. Provide analytics regarding marketing campaigns response rate and return on investment and website analytics and train users in understanding those results
Segments audiences, identifies marketing opportunities, evaluates competition, integrates marketing tactics, and measures marketing program results
1. Lead the development and execution of a comprehensive marketing plan for Continuing Education and graduate programs
2. Analyze market data to provide insight and make actionable recommendations
3. Conduct research to identify and define appropriate target groups, offerings and media best suited to these markets
4. Work with Credit Outreach and non-Credit Outreach program coordinators to design marketing campaigns for their programs.
Develops, edits, monitors, and provides feedback on content
1. Manages the updates and revisions to SGSCE social media platforms are accomplished as needed
Oversees creative development and project management processes for marketing activities
1. Align CE and Graduate program marketing efforts with campus priorities
2. Coordinate marketing as needed with University Marketing and Communications unit and College of Business and Economics marketing.
3. Manage workflow and for promotional projects from inception to on time implementation
4. Coordinate Graduate program marketing and student recruitment projects with program coordinators.
CAMPUS INFORMATION:
Founded in 1868, UW–Whitewater is one of eleven comprehensive universities in a public higher education system that also includes two doctoral institutions and a statewide Extension. UW-Whitewater’s main campus is located in Whitewater, with a branch campus in Rock County, in the city of Janesville. Together, these campuses form a preeminent academic institution driven by the pursuit of knowledge, powered by a spirit of innovation, and focused on transforming lives. UW-Whitewater’s campuses are located conveniently near Milwaukee, Madison, and Chicago, and thus offer the advantage of beautiful small-town environments with easy access to the cultural and commercial opportunities of major metropolitan areas.
The Warhawk family — led by caring faculty and staff — is devoted to student success within a broad range of academic programs offered at the associate, bachelor, master, and doctoral levels. These include both on-campus and online programs, and span the disciplines, from the theoretical to the applied, and encompass study in the arts, business, education, humanities, natural sciences, social sciences, technology, and professional and interdisciplinary programs.
UW-Whitewater has a special mission within the UW System to serve students with disabilities and, as such, embraces the principles of universal design and is one of the most accessible campuses in the nation. The campuses have more than 200 student organizations and UW-Whitewater’s intercollegiate athletic teams compete at the NCAA Division-III level. UW-Whitewater is committed to seeking and sustaining a culturally and ethnically diverse campus environment, building a diverse faculty and staff with expertise and interest in serving students with diverse needs, backgrounds, ethnicities, abilities and other distinct characteristics in respectful, sensitive and understanding ways. The University of Wisconsin-Whitewater is an Equal Opportunity and Affirmative Action Employer, and actively seeks and encourages applications from women, people of color, persons with disabilities, and veterans.
ORGANIZATION INFORMATION:
The University of Wisconsin-Whitewater is part of the 13-campus University of Wisconsin System (https://www.wisconsin.edu).
Wisconsin Statute 19.36(7)(b) provides that applicants may indicate in writing that their identity should be kept confidential. In response to a public records request, the University will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful final candidate will be released. See Wisconsin Statute 19.36(7)(a).
Per Regent Policy Document 20-19, University of Wisconsin System Criminal Background Check Policy and UW System Administrative Policy 1275 Recruitment Policies, UW-Whitewater requires criminal background checks as a contingency to employment. A criminal background check will be conducted prior to an offer of employment. All final candidates must be asked, prior to hire, whether they have been found to have engaged in, are currently under investigation for, or left employment during an active investigation in which they were accused of sexual violence or sexual harassment. When obtaining employment reference checks, these same sexual violence or sexual harassment questions must also be asked.
The University of Wisconsin-Whitewater requires that all employees be active participants in following applicable safety rules and regulations including necessary training and drills.
For UW-Whitewater Campus safety information and crime statistics/annual Security Report, see http://www.uww.edu/asfr. If you would like a paper copy of the report please contact the UW-Whitewater Police at 262-472-4660.
COMPENSATION AND BENEFITS:
Well-qualified candidates can expect a starting salary commensurate with the candidate’s education, related experience, and qualifications.
UW System employees receive an excellent benefit package. To learn more about the UW System’s comprehensive benefit package, review the UW System Employee Benefits Brochure.
CONDITIONS OF APPOINTMENT:
University of Wisconsin-Whitewater does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term. If you have questions regarding this, please contact Human Resources. UW-Whitewater is not an e-verify employer, therefore STEM extensions are not options for work authorization.
TO ENSURE CONSIDERATION:
Applications received by Sunday, July 10, 2022 are ensured full consideration. Applications received after that date may be given consideration at the discretion of the search committee. The most qualified applicants will be invited to participate in the next step of the selection process.
If you have questions regarding this recruitment or if you are unable to complete the application online due to a disability or system problem, please contact us at (262) 472-1072 or hrstudent@uww.edu.
For questions regarding this position, please contact:
Susie Feuerstein
Outreach Program Manager
262-472-3192
TO APPLY:
Only complete application packages will be considered. This includes online submission of the following documents:
- Cover Letter
- Resume
- Name and contact information for three professional references
This Job ID is 18492.
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