Customer Relationship Management System (CRM) Coordinator - Admissions - 15056

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INTRODUCTION:

The Department of Admissions at the University of Wisconsin-Whitewater seeks a Customer Relationship Management System (CRM) Coordinator (IS Resources Support Technician Senior).

JOB DUTIES:

The Customer Relationship Management system (CRM) Coordinator will work as a team member in a fast-paced workplace focused on customer service and growth in both quality and quantity of students. This is a 12-month, full-time position that reports to the Assistant Director of Admissions. The CRM Coordinator will manage and assess outgoing recruitment communication through various channels, with main responsibilities being the management of the CRM. This position will maximize available technology for the purpose of recruiting students to UW-Whitewater. The CRM Coordinator will facilitate training, upgrades, and ongoing maintenance to ensure effectiveness of the CRM product. This position will also support admissions outreach through web and texting capabilities.

RESPONSIBILITIES:

The following examples of duties and responsibilities illustrate the general range of tasks assigned to the position, but are not intended to define the limits of required duties. Other essential duties may be assigned consistent with the general scope of the position.

60% A. Coordinates the daily maintenance and ongoing implementation for the Customer Relationship Management system (CRM) within the admissions office. Collaborates with ICIT (Instruction, Communication and Information Technology) to assure functionality and interface of CRM system.

1. Meet with admissions staff to determine and implement strategies to optimize the CRM to improve recruitment practices.
2. Perform implementation planning and software maintenance on CRM.
3. Conduct testing of software updates and new implementations/upgrades on CRM.
4. Understand PeopleSoft functionality and admissions workflow; make recommendations to ICIT to assure data sharing between systems occurs with accuracy.
5. Provide ongoing training regarding CRM use to Admissions staff members and student staff.
6. Understand all recruitment related activities and outreach, in order to schedule and assist in the planning of campaigns.
7. Build campaigns within the CRM to meet admissions staff needs. Manage activation, deactivation and effectiveness of campaigns.
8. Work collaboratively with the Admissions Marketing Coordinator and University Marketing and Communications on the creation of communication strategy.
9. Oversee batch loads and imports of data into CRM; clean and format as necessary. Collaborate with staff to assure timely upload of leads.
10. Additional duties as assigned by the Assistant/Director of Admissions.

30% B. Facilitate and support texting capabilities/website management

1. Provide support to various technologies within the admissions office, such as texting platform and various web products.
2. Train staff and remain up-to-date with upgrades.
3. Evaluate effectiveness of outreach and create analytic reports on such tools.
4. Collaborate with ICIT and product vendors to better align product with admissions needs.

10% C. Office support

1. Develop and maintain professional contacts with comparable UW units, businesses, education institutions, and vendors.
2. Maintain ongoing research and analysis on emerging recruitment and CRM technology that could benefit overall function of the Admission Office.
3. Perform other duties as assigned by the Assistant Director/Director of Admissions.

QUALIFICATIONS:

Minimum Qualifications:

• Bachelor's Degree
• Experience using and/or developing software applications such as Customer Relationship Management (CRM) systems
• Valid driver's license (or ability to obtain a valid driver’s license)

Desired qualifications:

• Knowledge of student information systems and document management systems, including PeopleSoft Campus Solutions and Perceptive Content Document Management.
• Strong organizational skills with attention to detail
• Ability to work independently and as a member of a team
• Experience with data analysis and strategic planning
• Ability to think creatively and develop initiatives from concept to completion

Knowledge, Skills, and Abilities:

• Strong written and verbal communication skills
• Working knowledge of Admissions business processes
• Commitment to developing an inclusive and collaborative work environment among faculty, staff and students
• Willingness and ability to be an active participant in following applicable safety rules and regulations including necessary training and drills
• Ability to interact respectfully with people from diverse socioeconomic, cultural and ethnic backgrounds

CAMPUS INFORMATION:

UW-Whitewater (http://www.uww.edu) is the largest regional comprehensive university within the UW System and enjoys a reputation as a high quality residential campus located near the scenic Kettle Moraine State Forest in southeastern Wisconsin. UW-Whitewater is situated on 400 acres of land and has an annual budget of more than $219 million. UW-Whitewater is located in the community of Whitewater, which has 14,622 residents and is within convenient driving distance to the metropolitan areas of Madison, Milwaukee and Chicago. The university enrolls more than 12,000 students in more than 50 majors housed within four academic colleges. UW-Whitewater also offers 16 master’s degrees and a Doctorate in Business Administration. The university’s strategic plan can be found at: www.uww.edu/strategic-plan. It has a special mission within the UW System to serve students with disabilities and, as such, embraces the principles of universal design and is one of the most accessible campuses in the state. UW-Whitewater is a Division III NCAA university and member of WIAC (http://wiacsports.com). The campus has over 200 student organizations and is a vital economic engine for southeastern Wisconsin.

UW-Whitewater is committed to seeking and sustaining a culturally and ethnically diverse campus environment, building a diverse faculty and staff with expertise and interest in serving students with diverse needs, backgrounds, ethnicities, abilities and other distinct characteristics in respectful, sensitive and understanding ways. The University of Wisconsin-Whitewater is an Equal Opportunity and Affirmative Action Employer, and actively seeks and encourages applications from women, people of color, persons with disabilities, and veterans.

ORGANIZATION INFORMATION:

The University of Wisconsin-Whitewater is part of the 26-campus University of Wisconsin System (https://www.wisconsin.edu).

Wisconsin Statute 19.36(7)(b) provides that applicants may indicate in writing that their identity should be kept confidential. In response to a public records request, the University will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful final candidate will be released. See Wisconsin Statute 19.36(7)(a).

UW-Whitewater requires criminal background checks as a contingency to employment. A criminal background check will be conducted prior to an offer of employment.

The University of Wisconsin-Whitewater requires that all employees be active participants in following applicable safety rules and regulations including necessary training and drills.

For UW-Whitewater Campus safety information and crime statistics/annual Security Report, see http://www.uww.edu/asfr. If you would like a paper copy of the report please contact the UW-Whitewater Police at 262-472-4660.

To learn more about UW-Whitewater's competitive benefits packages go to our: ALEX webpage, which is our interactive benefits decision support tool.

SPECIAL NOTES:

UW-Whitewater embraces AAC&U’s LEAP principles (http://www.uww.edu/leap) and emphasizes student, staff and faculty participation in High-Impact Practices (https://www.aacu.org/resources/high-impact-practices). The Office of Research and Sponsored Programs (http://www.uww.edu/orsp) provides support for faculty scholarly and creative activities as well as other opportunities to apply for reassigned time and/or other resources to support research activities. UW-Whitewater faculty and staff also have access to technology transfer and research resources provided by WiSys (https://www.wisys.org).

CONDITIONS OF APPOINTMENT:

University of Wisconsin-Whitewater does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term. If you have questions regarding this, please contact Human Resources.

TO ENSURE CONSIDERATION:

Applications received by 01/01/2019 are ensured full consideration. Applications received after that date may be given consideration at the discretion of the search committee. Application materials will be evaluated and the most qualified applicants will be invited to participate in the next step of the selection process.

If you have questions regarding this recruitment, or if you are not able to complete the application online due to a disability or system problem, please contact us at 262-472-1024 or hrstudent@uww.edu.

For questions regarding the position, please contact:

Melissa Walton
Division of Enrollment & Retention
waltonm@uww.edu
262.472.1385

HOW TO APPLY:

Only complete application packages will be considered. A complete application includes online submission of the following documents:

• Resume/CV
• Cover Letter/Letter of Interest
• Three Professional/Supervisory References

This Job ID is 15056.

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