James Friel

Assistant Director
Intramural Sports, Club Sports, Equipment Room & Website Developer

Job Responsibilities

  • Direct the operations of the Intramural Sports program, including scheduling programs and facilities, developing, promoting, supervising, and evaluating all programs
  • Direct the operations of over 30 club sports, including program finances and schedule development, promotion of club membership and club activities, and evaluation of activities
  • Supervise the recruitment, selection, training and scheduling of student employees
  • Market and promote all aspects of the Intramural and Club Sports programs, including web page development and usage
  • Counsel student officer and develop student leadership opportunities
  • Assist the Director of Recreation Sports and Facilities in the operation of the Williams Center including supervision of equipment set-up and take-down for intercollegiate athletic events and special events
  • Provide guidance and direction to the Equipment Room Manager and oversee the operations in the Equipment Room
  • Update and add new content to the Recreation Sports & Facilities website


  • BBA,General Management, UW-Whitewater, 2005
  • MS, Sport Administration, UW-La Crosse, 2007


  • Wisconsin Intramural Recreational Sports Association (WIRSA), State Director, 2015-2017
  • National Intramural Recreational Sports Association (NIRSA), Member
  • Wisconsin Intramural Recreational Sports Association (WIRSA), Member
  • National Intercollegiate Soccer Officials Association (NISOA), Certified NCAA Soccer Official
  • Wisconsin Interscholastic Athletic Association (WIAA), Certified Soccer Official
  • United States Soccer Federation (USSF), Soccer Official
  • United States Soccer Federation FUTSAL Referee, Soccer Official
  • Certified in First Aid, CPR, AED


  • James was a Graduate Assistant at UW-L for the Recreational Sports Department from 2006-2008.
  • James has been the Assistant Director at UW-W since July 2008.


  • James is married to Allison, who is an Occupational Therapist at Children's Hospital of Wisconsin, and they have twin girls Abigail and Clare, born in Feb 2016.
  • His favorite sports teams are the Chicago Cubs, Chicago Bears, Chicago Blackhawks, Chelsea FC and the United States National Soccer Team.
  • Interests include officiating soccer, attending live sporting events and spending time with his family.


University of Wisconsin-Whitewater
Recreation Sports & Facilities
Williams Center Room 100
Whitewater, WI 53190-1790 

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Fax: (262) 472-1875
Hotline: (262) 472-1400
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