Goal 6: We will celebrate the accomplishments of our campus community.
√ Recruitment and Enrollment Activities for the student lifecycle: - As a formal marketing activity, the first touchpoint for many students is during a college fair at high schools. - These are examples of some of the materials they receive. Interested students fill out an information card, and the dance begins. - Travel Piece also goes home with the student, starts to establish the voice, personality, tone and soon-to-be familiar campaign elements. - We try hard to be conversational and engaging, establishing continuity with all of our pieces. - We also begin conversations with influencers, like counselors, parents and family members. Even international recruiters. - As addresses are procured, we continue the conversations by direct mail. - We reach out to special audiences, like transfer candidates. - The viewbook is provided for campus visits. A Spanish language version is also available. - A special insert is provided for non-resident visitors with pertinent pricing and information. - Once admitted, we send amp up the excitement, engage and provide info on next steps
√ Re-design of the home page of our website to be geared toward prospective students.
√ Email Communications
√ Promoting student achievements
√ Hire before graduation
√ Video Marketing
§ Re-developing academic program pages for the user experience and committement to best practices in order to support our strategic plan goals.
We will enhance the way in which we tell the story of our programs, faculty, staff, students, emeriti, and alumni achievements.
Primary Action: Implement new story-telling and marketing strategies.