PROGRAMS AND DEGREE REQUIREMENTS <p><strong>The Journalism major offers the following options for Advertising:</strong></p> <ul> <li><a href="http://uww-public.courseleaf.com/undergraduate/arts-communication/communication/journalism-advertising-emphasis-ba-bs/" target="_blank" rel="noopener">Bachelor of Arts — Journalism, Advertising emphasis</a> | <a href="documents/colleges/cac/CAC%20general%20-%20academic%20plans%2C%20etc/checksheets/comm-checksheet-advertising-major.pdf" target="_blank" rel="noopener">4-year plan [PDF]</a></li> <li><a href="http://uww-public.courseleaf.com/undergraduate/arts-communication/communication/journalism-advertising-emphasis-ba-bs/" target="_blank" rel="noopener">Bachelor of Science — Journalism, Advertising emphasis</a> | <a href="documents/colleges/cac/CAC%20general%20-%20academic%20plans%2C%20etc/checksheets/comm-checksheet-advertising-major.pdf" target="_blank" rel="noopener">4-year plan [PDF]</a></li> <li><a href="http://uww-public.courseleaf.com/undergraduate/arts-communication/communication/advertising-minor/" target="_blank" rel="noopener">Minor in Advertising</a></li> <li><a href="http://uww-public.courseleaf.com/undergraduate/arts-communication/communication/communication-minor/" target="_blank" rel="noopener">Minor in General Communication</a></li> </ul> <p>In addition to UW-Whitewater’s general education requirements, your emphasis in Advertising will require a set of core courses, including: </p> <ul> <li>Foundations of Advertising</li> <li>Electronic Media Copywriting</li> <li>Advertising and PR Research Literacy</li> <li>Media Ethics</li> <li>Advertising Copywriting and Layout</li> <li>Advertising Media Planning and Buying</li> <li>Advertising & PR Account Management</li> <li>Advertising Campaigns</li> </ul> <p>With the help of your advisor and based on your academic and career goals, you’ll also select electives from a variety of other courses across the journalism and communication curriculum.</p> HOW TO APPLY <p>To apply, you’ll complete the UW-Whitewater application for admission and indicate your interest in the Journalism major, Advertising emphasis.</p> Arrow