Artificial Intelligence in Marketing - Online Undergraduate Certificate
Earning certificates can earn you more.
Gain a competitive edge in today’s digital economy by mastering the integration of AI tools and techniques into marketing strategies. This certificate focuses on the strategic use of technologies like predictive analytics, content automation, chatbots, and AI-driven advertising—preparing you to innovate and optimize marketing efforts across industries.
Why UW-Whitewater Online?
- Asynchronous program lets you learn day or night
- Build connections through online assignments and discussion boards
- Strong alumni network
- AACSB Accredited - 50 years of continuous accreditation
Fully Online
No requirements to come to campus.
Flexible
Complete courses asynchronously and part time.
Specialized
Enhance your career and expand your knowledge.
Artificial Intelligence in Marketing- Online Undergraduate Certificate
The online undergraduate certificate in Artificial Intelligence in Marketing is a 12-credit program. This program can be started in the spring, summer or fall terms, and at a pace that works best for you.
For a comprehensive overview of the program structure and required courses, please refer to the Undergraduate Catalog.
There are several application paths an online bachelor's student might take including as transfer, reentry, freshman, or second-degree seeking applicants. You may even be an international applicant.
If you aren’t sure which application path to follow or need help completing the UW-System E-Application, complete the Request Information form and a program representative will get in touch with you.
Transfer applicants
Transfer applicants are students that have attended another college or university (including having earned an associate degree) but have never attended UW-Whitewater. You will find detailed application and transfer information at University Admissions.
Reentry applicants
Reentry applicants are students that have previously attended UW-Whitewater. Application information can be found at University Admissions.
Freshman applicants
Freshman applicants are students that have never attended a college or university. If you have never attended a college or university, regardless of age, you would be considered a freshman applicant. You can find application information for freshman applicants at University Admissions.
Second-Degree seeking applicants
Second-Degree seeking applicants are students who have already earned a bachelor's degree and would like to pursue another. If you would like to earn another bachelor’s degree, you can apply to UW-Whitewater’s online bachelor's program as a special student with full credentials. To complete your degree, you would only need to fulfill the College of Letters and Sciences BA or BS requirements and the requirements for the major you choose.
Unofficial Transcript Review
Transfer, Reentry, and Second-Degree Seeking students, can request an unofficial transcript review. An unofficial review will give you an idea of which of your credits might transfer and how those transfer credits might apply to the online bachelor's program. To request a review, complete a request more information form and a program adviser will get in touch with you.
You can also determine potential transfer credit by using Transferology. Transferology is a fast and free way to determine how credits may transfer from one institution to another.
The online bachelor's program at UW-Whitewater is a superior value, with tuition starting at $425 USD per credit for the 2025-26 academic year. This tuition rate applies to Wisconsin residents, out-of-state and international students who have declared an online bachelor's major. Non-major classes are charged at the standard resident/non-resident level. Visit the Tuition and Fees webpage for complete information.
Course materials
Textbook rental is included in the cost of tuition for many courses through the University Bookstore's Textbook Rental program.
Financial aid
Students completing a degree program may be eligible for financial aid in the form of grants, loans, scholarships, or employment. All of these make up a “Financial Aid Package” and may be offered singly or in various combinations. Since funds are limited, priority for aid is based on financial need and how promptly applications are filed. To find out, or if you have other financial aid questions, contact the financial aid staff person assigned to you or try uwwfao@uww.edu or 262-472-1130.
Interested in taking a tour of UW-Whitewater campus? You can visit in person or virtually.
