Organizations are competing in a global business environment shaped by rapid innovation. The online Marketing Strategy graduate certificate will prepare students to manage marketing strategy and understand how it fits within a comprehensive marketing plan. Students will also learn to assess market opportunities worldwide, address challenges specific to new businesses or new product launches, and analyze promotion and branding decisions in entrepreneurial and global contexts.
Note: Students in the graduate certificate in Marketing Strategy may enroll in the Master of Business Administration at UW-Whitewater if they meet the normal criteria for that program. Certificate courses that are part of the MBA program may count toward completion of that degree at a later date.
Students must complete the four courses below (11 credits), which are all offered online. For course lists and descriptions, visit the Graduate Catalog.
Students must also complete one course (3 credits) from the classes below, which are all offered online.
No GMAT required.
To qualify for admission to the certificate program, students must have a bachelor's degree from a recognized institution and meet graduate admission criteria.