Organizations are competing in a global business environment shaped by rapid innovation. The online Marketing Strategy graduate certificate will prepare students to manage marketing strategy and understand how it fits within a comprehensive marketing plan. Students will also learn to assess market opportunities worldwide, address challenges specific to new businesses or new product launches, and analyze promotion and branding decisions in entrepreneurial and global contexts.
Note: Students in the graduate certificate in Marketing Strategy may enroll in the Master of Science in Marketing or the Master of Business Administration at UW-Whitewater if they meet the admission criteria for that program. Certificate courses that are part of either program can count toward completion of that degree at a later date.
The graduate certificate in Marketing Strategy requires completion of five courses (14 credits) that are available online. For course list and descriptions, visit the Graduate Catalog.
Required Courses (11 credits)
Choose One Additional Course (3 credits)
No GMAT required.
To qualify for admission to the certificate program, students must have a bachelor's degree from a recognized institution and meet graduate admission criteria.
If you do not meet the graduate admission criteria, please email us to determine if you could be admitted on a conditional basis.
International students must meet additional criteria and will be evaluated on a case-by-case basis. Contact us for information and assistance.
Online business graduate programs at UW-Whitewater are a superior value at $678 USD per credit for the 2023-24 academic year — whether you are a Wisconsin resident, an out-of-state student, or international student.
If you compare our graduate tuition to other AACSB-accredited business schools who offer online classes, you will find that this per-credit price is quite reasonable.
What creates this value?
Graduate students can purchase textbooks and other instructional materials through the University Bookstore or elsewhere online. Students should verify what materials are needed with their instructor.
Students enrolled in the Graduate certificate programs are not federal aid eligible.
Students completing a certificate with a degree program may be eligible for financial aid in the form of grants, loans, scholarships, or employment. All of these make up a “Financial Aid Package” and may be offered singly or in various combinations. Since funds are limited, priority for aid is based on financial need and how promptly applications are filed. For more information, please reach out directly to the Financial Aid department.