Online Master of Science in Business Analytics
Advance your career in business analytics.
The discipline of business analytics approaches data from a business perspective. Integrating data science, managerial acumen, and effective communication, business analytics can inform decision-making across all areas of the organization. It allows organizations to improve efficiency, control costs, and gain competitive advantages. Because both data and software for analysis are more accessible and affordable for organizations, qualified business analysts are in high demand.
The 30-credit master of science program can be completed 100 percent online in about 24 months on a part-time basis. The curriculum layers foundational theories, advanced tools and techniques, and practical applications of analytics in business. In addition, the program is aligned with the Certified Analytics Professional (CAP®) Handbook. CAP is a global professional certification for analytics professionals.
Why UW-Whitewater Online?
- Flexible and convenient for your schedule
- Top-notch, 100% doctoral instructors
- Strong alumni network
- AACSB accreditation
Fully online
No requirements to come to campus.
CAP Aligned Curriculum
CAP is a global professional certification for analytics professionals.
AACSB-Accredited
Largest AACSB-Accredited business school in Wisconsin.
Online Master of Science in Business Analytics
Curriculum
The core requirements include six courses that provide the foundation for using data to solve business challenges. Students will also complete four elective courses to round out their degree plan—choosing from electives in accounting, finance, information technology, marketing, management, and occupational safety.
To earn the UW-Whitewater Online MS in Business Analytics, you must:
-
Core Courses (18 credits)
The six courses below will provide the critical foundational knowledge required in business analytics careers.
- Quantitative Analysis for Business (3 credits)
- Data Foundations for Business Analytics (3 credits)
- Data Analytics and Business Intelligence (3 credits)
- Data Mining for Business (3 credits)
- Programming for Analytics (3 credits)
- Visual Analytics for Business (3 credits)
Electives (12 credits from the following)
- Analytics for Accounting (3 credits)
- Data Driven Security (3 credits)
- Quantitative Financial Analysis (3 credits)
- Business Process Innovation and Management (3 credits)
- Consumer Behavior (3 credits)
- Digital Marketing (3 credits)
- Artificial Intelligence in Marketing (3 credits)
- Leadership Development (3 credits)
- Analytics for Strategic Decisions (3 credits)
- Occupational Safety Management (3 credits)
Program Prerequisites
Students who do not have existing knowledge of statistics may take the following course before starting the program coursework.
- Statistics Foundations (2 credits)
More information on the program structure and courses can be viewed in the Graduate Catalog.
Admission Requirements
To ensure a high-quality graduate student group, all Master of Science in Business Analytics students must have an undergraduate degree from a recognized institution and meet the admission criteria provided below. Many applicants will qualify for admission without GMAT or GRE scores.
To qualify for admission to a degree program in good standing, you must have:
- a bachelor's degree from a regionally accredited institution.
- at least 3.00 overall grade point average in all graduate coursework completed at UW-Whitewater, with no grades of I or P pending; and
- an overall undergraduate grade point average of at least 2.75 on a 4.00 scale, or
- at least a 2.90-grade point average in the last half of the undergraduate degree program, or
- at least 12 credits of graduate work completed on a regular grade basis at UW-Whitewater, or
- a master's or higher degree at a regionally accredited institution at the corresponding graduate level.
Students enrolling in the program are also expected to have existing knowledge in statistics. Students who do not meet basic requirements can take prerequisite courses before starting the graduate coursework.
Please fill out the request information form if you have questions prior to applying.
Tuition
Online business graduate programs at UW-Whitewater are a superior value at USD $637.43 per credit for the 2020-21 academic year and USD $652 per credit for the 2021-22 academic year — whether you are a Wisconsin resident, an out-of-state student, or international student.
If you compare our graduate tuition to other AACSB-accredited business schools who offer online classes, you will find that this per-credit price is quite reasonable.
What creates this value?
- Full-time faculty with doctoral degrees teach all classes.
- All faculty complete specific training for online teaching.
- Faculty lectures are recorded in a state-of-the-art media studio and included with each course.
- An external team reviews online courses.
- High levels of student/faculty interaction are standard.
- Helpdesk technical staff are dedicated to assisting master's students with online technology.
Course materials
Graduate students can purchase textbooks and other instructional materials through the University Bookstore or elsewhere online. Students should verify what materials are needed with their instructor.
Financial aid
UW-Whitewater students may apply for financial aid in the form of grants, loans, scholarships, or employment. All of these make up a “Financial Aid Package” and may be offered singly or in various combinations. Since funds are limited, priority for aid is based on financial need and how promptly applications are filed.
Career Outcomes
It is now easier and faster for organizations to acquire data, and software advances have made data analysis more affordable and accessible. As a result, qualified business analysts are in high demand.
According to the Bureau of Labor Statistics latest Occupational Outlook Handbook, careers related to analytics—including operations research analysts, market research analysts, and management analysts—are expected to grow faster than average. As organizations become ever more reliant on effective uses of data, the increased demand for qualified professionals is expected to accelerate.
In 2018, operations research analysts earned a national median pay of $83,390 per year, market research analysts earned a national median pay of $63,120, and management analysts earned a national median pay of $83,610.
While most entry-level positions require a bachelor’s degree, the BLS reports that career opportunities are best for professionals with at least a master’s degree.
