Online Master of Science in Data Analytics
Advance your career in data analytics.
The discipline of data analytics approaches data from a business perspective. Integrating data science, managerial acumen, and effective communication, data analytics can inform decision-making across all areas of the organization. It allows organizations to improve efficiency, control costs, and gain competitive advantages. Because both data and software for analysis are more accessible and affordable for organizations, qualified data analysts are in high demand.
The 30-credit master of science program can be completed in about 24 months on a part-time basis. The curriculum layers foundational theories, advanced tools and techniques, and practical applications of analytics in business. In addition, the program is aligned with the Certified Analytics Professional (CAP®) Handbook. CAP is a global professional certification for analytics professionals.
Why UW-Whitewater Online?
- Asynchronous program lets you learn day or night
- Build connections through online assignments and discussion boards
- Strong alumni network
- AACSB Accredited - 50 years of continuous accreditation
Fully Online
No requirements to come to campus.
AACSB-Accredited
Largest AACSB-Accredited business school in Wisconsin.
CAP Aligned Curriculum
CAP is a global certification for analytics professionals.
Online Master of Science in Data Analytics
The MS in Data Analytics is a 30-credit program that can be started in the spring, summer or fall terms. The program is set at a part-time pace where students can finish in as little as two years.
For a comprehensive overview of the program structure and required courses, please refer to the Graduate Catalog.
To ensure a high quality graduate student group, all students must have a bachelor's degree from a regionally accredited institution and meet graduate admission criteria, in addition to one of the admission criteria provided below. Many applicants will qualify for admission without GMAT/GRE scores.
Admission criteria
Applicants must satisfy any one of the criteria from any of the four categories.
Military Service
- Qualified veteran or currently active military personnel
Education
- AACSB- or ABET-accredited bachelor's degree with a 3.0 GPA or higher
- Regionally-accredited bachelor's degree with a 3.25 GPA or higher
- Graduate degree from a regionally-accredited or equivalent institution
- UW-Whitewater graduate business certificate
Work Experience
- Four or more years of professional work experience
- Two or more years of professional work experience with a 3.0 GPA
- Approved professional certification
GMAT Scores*
- A composite score of at least 1,100 based on the following formula
- (GMAT score) + [200 x (overall undergraduate GPA based on a 4-point scale)]
- A composite score of at least 1,150 based on the following formula
- (GMAT score) + [200 x (last half of undergraduate GPA based on a 4-point scale)]
- A composite score of 950 - 1,100 for consideration of conditional admission based on the following formula
- (GMAT score) + [200 x (overall undergraduate GPA based on a 4-point scale)]
*GRE scores are converted to comparable GMAT scores
Deadlines vary by term and are subject to change without notice. Accurate and up-to-date admission deadlines can be found on the graduate admission deadlines website.
If you do not meet the graduate admission criteria, please email us to determine if you could be admitted on a conditional basis.
International students must meet additional criteria and will be evaluated on a case-by-case basis. Contact us for information and assistance.
It is now easier and faster for organizations to acquire data, and software advances have made data analysis more affordable and accessible. As a result, qualified data analysts are in high demand.
According to the Bureau of Labor Statistics Occupational Outlook Handbook, careers related to analytics—including operations research analysts, market research analysts, and management analysts—are expected to grow faster than average. As organizations become ever more reliant on effective uses of data, the increased demand for qualified professionals is expected to accelerate.
As of 2022, operations research analysts earned a national median pay of $85,720 per year with an expected employment growth of 23% by 2032, market research analysts earned a national median pay of $68,230 with an expected employment growth of 13% by 2032, and management analysts earned a national median pay of $95,290 with an expected employment growth of 10% by 2032.
While most entry-level positions require a bachelor’s degree, the BLS reports that career opportunities are best for professionals with at least a master’s degree.
This graduate program at UW-Whitewater are a superior value at $708 USD per credit for the 2025-26 academic year — whether you are a Wisconsin resident, an out-of-state student, or international student within the major. Additional fees and non-resident tuition may apply to other courses. Visit the Tuition and Fees webpage for complete information.
Course materials
Graduate students can purchase textbooks and other instructional materials through the University Bookstore or elsewhere online. Students should verify what materials are needed with their instructor.
Financial aid
Students completing a degree program may be eligible for financial aid in the form of grants, loans, scholarships, or employment. All of these make up a “Financial Aid Package” and may be offered singly or in various combinations. Since funds are limited, priority for aid is based on financial need and how promptly applications are filed. To find out, or if you have other financial aid questions, contact the financial aid staff person assigned to you or try uwwfao@uww.edu or 262-472-1130.
Like to learn more about degree options through UW-Whitewater School of Graduate Studies? There are a few ways you can get the information you need.
Visit our information sessions website to select a virtual information session related to the program you are interested in.
You can also fill out a request for information to connect with an advisor who can discuss your goals and help guide you to the right program to pursue your dreams.
Interested in taking a tour of UW-Whitewater campus? You can visit in person or virtually.
Online Graduate Certificate Program in Data Analytics
