Online Master of Science in Data Analytics
Advance your career in data analytics.
The discipline of data analytics approaches data from a business perspective. Integrating data science, managerial acumen, and effective communication, data analytics can inform decision-making across all areas of the organization. It allows organizations to improve efficiency, control costs, and gain competitive advantages. Because both data and software for analysis are more accessible and affordable for organizations, qualified data analysts are in high demand.
The 30-credit master of science program can be completed in about 24 months on a part-time basis. The curriculum layers foundational theories, advanced tools and techniques, and practical applications of analytics in business. In addition, the program is aligned with the Certified Analytics Professional (CAP®) Handbook. CAP is a global professional certification for analytics professionals.
Why UW-Whitewater Online?
- Flexible and convenient for your schedule
- Top-notch, 100% doctoral instructors
- Strong alumni network
- AACSB accreditation
Fully online
No requirements to come to campus.
CAP Aligned Curriculum
CAP is a global professional certification for analytics professionals.
AACSB-Accredited
Largest AACSB-Accredited business school in Wisconsin.
Online Master of Science in Data Analytics
Curriculum
The core requirements include six courses that provide the foundation for using data to solve business challenges. Students will also complete four elective courses to round out their degree plan—choosing from electives in accounting, finance, information technology, marketing, management, and occupational safety.
Courses required for the UW-Whitewater Online MS in Data Analytics include:
Core Courses (18 credits)
The six required courses will provide the critical foundational knowledge required in data analytics careers.
- Quantitative Analysis for Business (3 credits)
- Data Foundations for Business Analytics (3 credits)
- Data Analytics and Business Intelligence (3 credits)
- Data Mining for Business (3 credits)
- Programming for Analytics (3 credits)
- Visual Analytics for Business (3 credits)
Electives (select 12 credits from the following)
- Analytics for Accounting (3 credits)
- Data Driven Security (3 credits)
- Quantitative Financial Analysis (3 credits)
- Business Process Innovation and Management (3 credits)
- Consumer Behavior (3 credits)
- Digital Marketing (3 credits)
- Artificial Intelligence in Marketing (3 credits)
- Leadership Development (3 credits)
- Analytics for Strategic Decisions (3 credits)
- Occupational Safety Management (3 credits)
More information on the program structure and courses can be viewed in the Graduate Catalog.
Admission Requirements
To ensure a high quality graduate student group, all MS in Data Analytics students must have a bachelor's degree from a recognized institution and meet graduate admission criteria, in addition to one of the MS in Data Analytics admission criteria provided below. Many applicants will qualify for admission without GMAT/GRE scores.
Our interactive evaluation form can help you review the admission requirements and the documentation needed for official admission review.
If you do not meet the graduate admission criteria, please email us to determine if you could be admitted on a conditional basis.
International students must meet additional criteria and will be evaluated on a case-by-case basis. Contact us for information and assistance.
Data Analytics admission criteria
Applicants must satisfy any one of the criteria from any of the four categories.
Military Service
- Qualified veteran or currently active military personnel
Education
- AACSB- or ABET-accredited bachelor's degree with a 3.0 GPA or higher
- Regionally-accredited bachelor's degree with a 3.25 GPA or higher
- Graduate degree from a regionally-accredited or equivalent institution
- UW-Whitewater graduate business certificate
Work Experience
- Four or more years of professional work experience
- Two or more years of professional work experience with a 3.0 GPA
- Approved professional certification
GMAT Scores*
- A composite score of at least 1,100 based on the following formula
- (GMAT score) + [200 x (overall undergraduate GPA based on a 4-point scale)]
- A composite score of at least 1,150 based on the following formula
- (GMAT score) + [200 x (last half of undergraduate GPA based on a 4-point scale)]
- A composite score of 950 - 1,100 for consideration of conditional admission based on the following formula
- (GMAT score) + [200 x (overall undergraduate GPA based on a 4-point scale)]
*GRE scores are converted to comparable GMAT scores
Career Outcomes
It is now easier and faster for organizations to acquire data, and software advances have made data analysis more affordable and accessible. As a result, qualified data analysts are in high demand.
According to the Bureau of Labor Statistics Occupational Outlook Handbook, careers related to analytics—including operations research analysts, market research analysts, and management analysts—are expected to grow faster than average. As organizations become ever more reliant on effective uses of data, the increased demand for qualified professionals is expected to accelerate.
In 2018, operations research analysts earned a national median pay of $83,390 per year, market research analysts earned a national median pay of $63,120, and management analysts earned a national median pay of $83,610.
While most entry-level positions require a bachelor’s degree, the BLS reports that career opportunities are best for professionals with at least a master’s degree.
Tuition
Online business graduate programs at UW-Whitewater are a superior value at $678 USD per credit for the 2023-24 academic year — whether you are a Wisconsin resident, an out-of-state student, or an international student.
If you compare our graduate tuition to other AACSB-accredited business schools who offer online classes, you will find that this per-credit price is quite reasonable.
What creates this value?
- Full-time faculty with doctoral degrees teach all classes.
- All faculty complete specific training for online teaching.
- Faculty lectures are recorded in a state-of-the-art media studio and included with each course.
- An external team reviews online courses.
- High levels of student/faculty interaction are standard.
- Helpdesk technical staff are dedicated to assisting master's students with online technology.
Course materials
Graduate students can purchase textbooks and other instructional materials through the University Bookstore or elsewhere online. Students should verify what materials are needed with their instructor.
Financial aid
UW-Whitewater students may apply for financial aid in the form of grants, loans, scholarships, or employment. All of these make up a “Financial Aid Package” and may be offered singly or in various combinations. Since funds are limited, priority for aid is based on financial need and how promptly applications are filed.
