UW-Whitewater | Online
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    Prepare to thrive in a dynamic marketing environment.

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    Online Master of Science in Marketing

    Advance your career in marketing.

    Digital technology, artificial intelligence, and data analytics are revolutionizing consumer behavior and the field of marketing. As a result, firms need qualified marketers who can manage strategy and data-based decision-making while navigating a rapidly changing ecosystem.

    The online MS in Marketing is a 30-credit program that emphasizes critical thinking and analysis of complex marketing problems, developing effective strategies and tactics appropriate to the environment, and leveraging consumer insights and artificial intelligence for digital marketing in a global context.

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    Why UW-Whitewater Online?

    • Flexible and convenient for your schedule
    • Top-notch, 100% doctoral instructors
    • Strong alumni network
    • AACSB accreditation

    Fully online

    No requirements to come to campus.

    Skill Development

    Advanced skill development in cutting-edge practices.

    AACSB-Accredited

    Largest AACSB-accredited business school in Wisconsin.

    Online Master of Science in Marketing

    Master of Science in Marketing - Online Graduate Certificates

    Kayla Kadonis, writing notes while reading

    Digital Marketing and Artificial Intelligence - Online Graduate Certificate

    The online Digital Marketing and Artificial Intelligence graduate certificate will help prepare students for strategic decision-making in the emerging field of digital marketing.

    Tom Kind, reading notes while reading materials for his online course.

    Marketing Strategy - Online Graduate Certificate

    Organizations are competing in a global business environment shaped by rapid innovation. The online Marketing Strategy graduate certificate will prepare students to manage marketing strategy and understand how it fits within a comprehensive marketing plan.