Digital technology, artificial intelligence, and data analytics are revolutionizing consumer behavior and the field of marketing. As a result, firms need qualified marketers who can manage strategy and data-based decision-making while navigating a rapidly changing ecosystem.
The online MS in Marketing is a 30-credit program that emphasizes critical thinking and analysis of complex marketing problems, developing effective strategies and tactics appropriate to the environment, and leveraging consumer insights and artificial intelligence for digital marketing in a global context.
The MS in Marketing curriculum is drawn from marketing, analytics, and MBA courses. The core requirements include marketing courses representing key strategic areas in the field, in addition to two analytics courses. Two electives round out the degree plan. For more information, see graduate admission criteria.
To earn the UW-Whitewater Online MS in Marketing, you must complete:
Core Courses (26 credits)
The courses below will provide the critical foundational knowledge required in marketing careers.
Electives (4 credits from the following)
To ensure a high quality graduate student group, all MS in Marketing students must have a bachelor's degree from a recognized institution and meet graduate admission criteria, in addition to one of the MS in Marketing admission criteria provided below. Many applicants will qualify for admission without GMAT/GRE scores.
Our interactive evaluation form can help you review the admission requirements and the documentation needed for official admission review.
If you do not meet the graduate admission criteria, please email us to determine if you could be admitted on a conditional basis.
International students must meet additional criteria and will be evaluated on a case-by-case basis. Contact us for information and assistance.
Marketing admission criteria
Applicants must satisfy any one of the criteria from any of the following categories.
*GRE scores are converted to comparable GMAT scores
Digital and artificial intelligence technology, along with the ability to leverage marketing data, have brought sweeping changes to consumer behavior and the marketing discipline.
Marketers must use advanced skills and knowledge to manage strategy and marketing decisions while firms experience radical changes to their business models.
According to the Occupational Outlook Handbook from the Bureau of Labor Statistics, careers related to marketing — including marketing managers, market research analysts, public relations specialists (including social media) and marketing specialists — are expected to grow faster than average from 2019 to 2029. Employment growth will be driven by an increasing use of data and market research across many industries, including big data associated with social media comments, online product reviews, and other sources that provide insights on consumer behaviors and preferences.
In 2020, marketing managers earned a national median pay of $141,490 per year, market research analysts earned a national median pay of $65,810, and public relations specialist (including social media) earned a national median pay of $62,810. While most entry-level positions require a bachelor’s degree, master’s degrees help differentiate job applicants and those with master’s degrees can have the best job outlook.
Online business graduate programs at UW-Whitewater are a superior value at $678 USD per credit for the 2023-24 academic year — whether you are a Wisconsin resident, an out-of-state student, or an international student.
If you compare our graduate tuition to other AACSB-accredited business schools who offer online classes, you will find that this per-credit price is quite reasonable.
What creates this value?
Graduate students can purchase textbooks and other instructional materials through the University Bookstore or elsewhere online. Students should verify what materials are needed with their instructor.
UW-Whitewater students may apply for financial aid in the form of grants, loans, scholarships, or employment. All of these make up a “Financial Aid Package” and may be offered singly or in various combinations. Since funds are limited, priority for aid is based on financial need and how promptly applications are filed.
Designed to put you in control of your educational path, graduate certificates in Marketing from the University of Wisconsin-Whitewater get you into the virtual classroom quickly and on your schedule.
Graduate certificates can not only increase your value to your current employer, they also are attractive pluses to prospective employers. They reflect a commitment to your profession, showing how you’re driven and determined to advance. Best of all, the credits earned can often count toward a degree earned at a later date.
The online Digital Marketing and Artificial Intelligence graduate certificate will help prepare students for strategic decision-making in the emerging field of digital marketing.
Organizations are competing in a global business environment shaped by rapid innovation. The online Marketing Strategy graduate certificate will prepare students to manage marketing strategy and understand how it fits within a comprehensive marketing plan.