UW-Whitewater | Online
Prepare to thrive in a dynamic marketing environment. Prepare to thrive in a dynamic marketing environment.

    Prepare to thrive in a dynamic marketing environment.

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    Online Master of Science in Marketing

    Advance your career in marketing.

    Digital technology, artificial intelligence, and data analytics are revolutionizing consumer behavior and the field of marketing. As a result, firms need qualified marketers who can manage strategy and data-based decision-making while navigating a rapidly changing ecosystem.

    The online MS in Marketing is a 30-credit program that emphasizes critical thinking and analysis of complex marketing problems, developing effective strategies and tactics appropriate to the environment, and leveraging consumer insights and artificial intelligence for digital marketing in a global context.

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    Why UW-Whitewater Online?

    • Flexible and convenient for your schedule
    • Top-notch, 100% doctoral instructors
    • Strong alumni network
    • AACSB accreditation

    Fully online

    No requirements to come to campus.

    Skill Development

    Advanced skill development in cutting-edge practices.


    Largest AACSB-accredited business school in Wisconsin.

    Online Master of Science in Marketing

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    The MS in Marketing curriculum is drawn from marketing, analytics, and MBA courses. The core requirements include marketing courses representing key strategic areas in the field, in addition to two analytics courses. Two electives round out the degree plan. For more information, see graduate admission criteria.

    To earn the UW-Whitewater Online MS in Marketing, you must complete:

    Core Courses (26 credits)

    The courses below will provide the critical foundational knowledge required in marketing careers.

      • Marketing Strategy (2 credits)
      • Consumer Insight & Customer Experience (3 credits)
      • International Marketing (3 credits)
      • Entrepreneurial Marketing Strategy (3 credits)
      • Brand Management (3 credits)
      • Digital Marketing (3 credits)
      • Artificial Intelligence in Marketing (3 credits)
      • Quantitative Analysis for Business (3 credits)
      • Data Analytics and Business Intelligence or Visual Analytics for Business (3 credits)

    Electives (4 credits from the following)

      • Ethics in the Marketplace or Social Responsibility of Business (2 credits)
      • Persuasion and Negotiation Strategies (2 credits)
      • Strategic Technology and Innovation Management (2 credits)
      • Fundamentals of Project Management (2 credits)

    Program Prerequisites

      • None
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    To ensure a high quality graduate student group, all MS in Marketing students must have a bachelor's degree from a recognized institution and meet graduate admission criteria, in addition to one of the MS in Marketing admission criteria provided below. Many applicants will qualify for admission without GMAT/GRE scores.

    Our interactive evaluation form can help you review the admission requirements and the documentation needed for official admission review.

    If you do not meet the graduate admission criteria, please email us to determine if you could be admitted on a conditional basis.

    International students must meet additional criteria and will be evaluated on a case-by-case basis. Contact us for information and assistance.

    Marketing admission criteria

    Applicants must satisfy any one of the criteria from any of the following categories.  

    Military Service

    • Qualified veteran or currently active military personnel


    • AACSB- or ABET-accredited bachelor's degree with a 3.0 GPA or higher
    • Regionally-accredited bachelor's degree with a 3.25 GPA or higher
    • Graduate degree from a regionally-accredited or equivalent institution
    • UW-Whitewater graduate business certificate

    Work Experience

    • Four or more years of professional work experience
    • Two or more years of professional work experience with a 3.0 GPA
    • Approved professional certification

    GMAT Scores*

    • A composite score of at least 1,100 based on the following formula
      • (GMAT score) + [200 x (overall undergraduate GPA based on a 4-point scale)]
    • A composite score of at least 1,150 based on the following formula
      • (GMAT score) + [200 x (last half of undergraduate GPA based on a 4-point scale)]
    • A composite score of 950 - 1,100 for consideration of conditional admission based on the following formula
      • (GMAT score) + [200 x (overall undergraduate GPA based on a 4-point scale)]

    *GRE scores are converted to comparable GMAT scores

    Nicole Pierre, jotting down notes while reading at home

    Digital and artificial intelligence technology, along with the ability to leverage marketing data, have brought sweeping changes to consumer behavior and the marketing discipline.

    Marketers must use advanced skills and knowledge to manage strategy and marketing decisions while firms experience radical changes to their business models.

    According to the Occupational Outlook Handbook from the Bureau of Labor Statistics, careers related to marketing — including marketing managersmarket research analysts, public relations specialists (including social media) and marketing specialists — are expected to grow faster than average from 2022 to 2032 with an expected growth rate ranging from 6-13% . Employment growth will be driven by an increasing use of data and market research across many industries, including big data associated with social media comments, online product reviews, and other sources that provide insights on consumer behaviors and preferences.

    In 2022, marketing managers earned a national median pay of $140,040 per year, market research analysts earned a national median pay of $68,230, and public relations specialist (including social media) earned a national median pay of $67,440. While most entry-level positions require a bachelor’s degree, master’s degrees help differentiate job applicants and those with master’s degrees can have the best job outlook.

    Nicole Pierre, in front of a computer

    Online business graduate programs at UW-Whitewater are a superior value at $678 USD per credit for the 2023-24 academic year — whether you are a Wisconsin resident, an out-of-state student, or an international student.

    If you compare our graduate tuition to other AACSB-accredited business schools who offer online classes, you will find that this per-credit price is quite reasonable.

    What creates this value?

    • Full-time faculty with doctoral degrees teach all classes.
    • All faculty complete specific training for online teaching.
    • Faculty lectures are recorded in a state-of-the-art media studio and included with each course.
    • An external team reviews online courses.
    • High levels of student/faculty interaction are standard.
    • Helpdesk technical staff are dedicated to assisting master's students with online technology.

    Course materials
    Graduate students can purchase textbooks and other instructional materials through the University Bookstore or elsewhere online. Students should verify what materials are needed with their instructor.

    Financial aid
    UW-Whitewater students may apply for financial aid in the form of grants, loans, scholarships, or employment. All of these make up a “Financial Aid Package” and may be offered singly or in various combinations. Since funds are limited, priority for aid is based on financial need and how promptly applications are filed.

    Master of Science in Marketing - Online Graduate Certificates

    Laptop on web page for UW-Whitewater Online Canvas course

    Designed to put you in control of your educational path, graduate certificates in Marketing from the University of Wisconsin-Whitewater get you into the virtual classroom quickly and on your schedule.

    Graduate certificates can not only increase your value to your current employer, they also are attractive pluses to prospective employers. They reflect a commitment to your profession, showing how you’re driven and determined to advance. Best of all, the credits earned can often count toward a degree earned at a later date.

    Kayla Kadonis, writing notes while reading

    Digital Marketing and Artificial Intelligence - Online Graduate Certificate

    The online Digital Marketing and Artificial Intelligence graduate certificate will help prepare students for strategic decision-making in the emerging field of digital marketing.

    Tom Kind, reading notes while reading materials for his online course.

    Marketing Strategy - Online Graduate Certificate

    Organizations are competing in a global business environment shaped by rapid innovation. The online Marketing Strategy graduate certificate will prepare students to manage marketing strategy and understand how it fits within a comprehensive marketing plan.