Online Master of Science in Marketing

Core Courses (26 credits)

The courses below will provide the critical foundational knowledge required in marketing careers.

• • Marketing Strategy (2 credits)
  • Consumer Insight & Customer Experience (3 credits)
  • International Marketing (3 credits)
  • Entrepreneurial Marketing Strategy (3 credits)
  • Brand Management (3 credits)
  • Digital Marketing (3 credits)
  • Artificial Intelligence in Marketing (3 credits)
  • Quantitative Analysis for Business (3 credits)
  • Data Analytics and Business Intelligence or Visual Analytics for Business (3 credits)

Electives (4 credits from the following)

• • Ethics in the Marketplace or Social Responsibility of Business (2 credits)
  • Persuasion and Negotiation Strategies (2 credits)
  • Strategic Technology and Innovation Management (2 credits)
  • Fundamentals of Project Management (2 credits)

Program Prerequisites

• • None

Our interactive evaluation form can help you review the admission requirements and the documentation needed for official admission review.

If you do not meet the graduate admission criteria, please email us to determine if you could be admitted on a conditional basis.

International students must meet additional criteria and will be evaluated on a case-by-case basis. Contact us for information and assistance.

Marketing admission criteria

Applicants must satisfy any one of the criteria from any of the following categories.  

Military Service

• Qualified veteran or currently active military personnel

Education

• AACSB- or ABET-accredited bachelor's degree with a 3.0 GPA or higher
• Regionally-accredited bachelor's degree with a 3.25 GPA or higher
• Graduate degree from a regionally-accredited or equivalent institution
• UW-Whitewater graduate business certificate

Work Experience

• Four or more years of professional work experience
• Two or more years of professional work experience with a 3.0 GPA
• Approved professional certification

GMAT Scores*

• A composite score of at least 1,100 based on the following formula
  • (GMAT score) + [200 x (overall undergraduate GPA based on a 4-point scale)]
• A composite score of at least 1,150 based on the following formula
  • (GMAT score) + [200 x (last half of undergraduate GPA based on a 4-point scale)]
• A composite score of 950 - 1,100 for consideration of conditional admission based on the following formula
  • (GMAT score) + [200 x (overall undergraduate GPA based on a 4-point scale)]

*GRE scores are converted to comparable GMAT scores

If you compare our graduate tuition to other AACSB-accredited business schools who offer online classes, you will find that this per-credit price is quite reasonable.

What creates this value?

• Full-time faculty with doctoral degrees teach all classes.
• All faculty complete specific training for online teaching.
• Faculty lectures are recorded in a state-of-the-art media studio and included with each course.
• An external team reviews online courses.
• High levels of student/faculty interaction are standard.
• Helpdesk technical staff are dedicated to assisting master's students with online technology.

Course materials
Graduate students can purchase textbooks and other instructional materials through the University Bookstore or elsewhere online. Students should verify what materials are needed with their instructor.

Financial aid
UW-Whitewater students may apply for financial aid in the form of grants, loans, scholarships, or employment. All of these make up a “Financial Aid Package” and may be offered singly or in various combinations. Since funds are limited, priority for aid is based on financial need and how promptly applications are filed.

Marketers must use advanced skills and knowledge to manage strategy and marketing decisions while firms experience radical changes to their business models.

According to the Occupational Outlook Handbook from the Bureau of Labor Statistics, careers related to marketing — including marketing managers, market research analysts, public relations specialists (including social media) and marketing specialists — are expected to grow faster than average from 2019 to 2029. Employment growth will be driven by an increasing use of data and market research across many industries, including big data associated with social media comments, online product reviews, and other sources that provide insights on consumer behaviors and preferences.

In 2020, marketing managers earned a national median pay of $141,490 per year, market research analysts earned a national median pay of $65,810, and public relations specialist (including social media) earned a national median pay of $62,810. While most entry-level positions require a bachelor’s degree, master’s degrees help differentiate job applicants and those with master’s degrees can have the best job outlook.

Graduate certificates can not only increase your value to your current employer, they also are attractive pluses to prospective employers. They reflect a commitment to your profession, showing how you’re driven and determined to advance. Best of all, the credits earned can often count toward a degree earned at a later date.