Marketing Strategy - Online Graduate Certificate

Earning certificates can earn you more.

Organizations are competing in a global business environment shaped by rapid innovation. The online Marketing Strategy graduate certificate will prepare students to manage marketing strategy and understand how it fits within a comprehensive marketing plan. Students will also learn to assess market opportunities worldwide, address challenges specific to new businesses or new product launches, and analyze promotion and branding decisions in entrepreneurial and global contexts.

Note: Students in the graduate certificate in Marketing Strategy may enroll in the Master of Science in Marketing or the Master of Business Administration at UW-Whitewater if they meet the admission criteria for that program. Certificate courses that are part of either program can count toward completion of that degree at a later date.

        Why UW-Whitewater Online?
Asynchronous program lets you learn day or night
Build connections through online assignments and discussion boards
Online MBA ranked #24 in the nation by U.S. News & World Report

    

Fully Online

No requirements to come to campus.

Flexible

Complete courses asynchronously and part time.

Specialized

Enhance your knowledge base and expand your career.

Marketing Strategy - Online Graduate Certificate

Carlos Barraza, turning through lecture notes with laptop next to him

Certificate Overview

The graduate certificate in Marketing Strategy requires completion of five courses (14 credits) that are available online. For course list and descriptions, visit the Graduate Catalog.

Required Courses (11 credits)

MARKETNG 747: Marketing Strategy (2 credits)
MARKETNG 761: International Marketing (3 credits)
MARKETNG 767: Entrepreneurial Marketing Strategy (3 credits)
MARKETNG 770: Brand Management (3 credits)

Choose One Additional Course (3 credits)

MARKETNG 751: Consumer Insight and Customer Experience (3 credits)
MARKETNG 772: Digital Marketing (3 credits)
MARKETNG 777: Artificial Intelligence in Marketing (3 credits)

Claire Olsen, intently reading tablet, reviewing notes for online class

Admission Requirements

No GMAT required.

To qualify for admission to the certificate program, students must have a bachelor's degree from a recognized institution and meet graduate admission criteria.

If you do not meet the graduate admission criteria, please email us to determine if you could be admitted on a conditional basis.

International students must meet additional criteria and will be evaluated on a case-by-case basis. Contact us for information and assistance.

online student, Ellen Larson, studies course materials

Online Tuition

This graduate program at UW-Whitewater are a superior value at $678 USD per credit for the 2023-24 academic year — whether you are a Wisconsin resident, an out-of-state student, or international student.

If you compare our graduate tuition to others, you will find that this per-credit price is quite reasonable. Visit the Tuition and Fees webpage for complete information.

What creates this value?

Full-time faculty with doctoral degrees teach all classes.
All faculty complete specific training for online teaching.
Faculty lectures are recorded in a state-of-the-art media studio and included with each course.
An external team reviews online courses.
High levels of student/faculty interaction are standard.
Helpdesk technical staff are dedicated to assisting graduate students with online technology.

Course materials
Graduate students can purchase textbooks and other instructional materials through the University Bookstore or elsewhere online. Students should verify what materials are needed with their instructor.

Financial aid

Students enrolled in a graduate certificate program only are not eligible for federal aid.

Students completing a certificate with a degree program may be eligible for financial aid in the form of grants, loans, scholarships, or employment. All of these make up a “Financial Aid Package” and may be offered singly or in various combinations. Since funds are limited, priority for aid is based on financial need and how promptly applications are filed. To find out, or if you have other financial aid questions, contact the financial aid staff person assigned to you or try uwwfao@uww.edu or 262-472-1130.