Online Bachelor’s of Applied Arts and Sciences

Online BAAS Degree Requirements

• Integrative Learning (High Impact Practice) - 10 credits
  • Internship
  • Credit for prior learning
  • Service learning
  • Undergraduate research-related
  • Travel study 
• Cognitive Skills – 9 credits
  • Writing
  • Communication
  • Ethics
• Knowledge of Human Cultures and the Natural World - 12 credits
  • Global Studies
  • Human Cultures
  • Knowledge of Natural World
• Emphases - 12-18 credits
  • Leadership
  • Digital Marketing
  • Professional Selling 
  • Law Enforcement
  • Individual
• Electives - As needed to fulfill 120 credit degree requirement

The UW-Whitewater at Rock County will admit students who have earned an eligible applied associate degree from a recognized technical college with a grade point average of 2.0 or better (on a 4.0 scale).

UW-Whitewater will accept at least 60 credits in transfer toward degree.

Transfer applicants

Transfer applicants are students who have attended another university or technical college (including having earned an associate’s degree) but have never attended UW-Whitewater. You will find detailed application and transfer information at  University Admissions.

Unofficial Transcript Review

Transfer students, should request an unofficial transcript review. An unofficial review will give you an idea of which of your credits might transfer and how those transfer credits might apply to the online bachelor's program.

You can also determine potential transfer credit by using Transferology. Transferology is a fast and free way to determine how credits may transfer from one institution to another.

If you have questions about the application process or would like to request an unofficial transcript review, complete the Request Info Form and a program adviser will get in touch with you.

Textbook rental is included in the cost of tuition for undergraduate students through the University Bookstore's Textbook Rental. Once enrolled in courses, students should verify what materials are needed with their instructors and contact Textbook Rental to have textbooks mailed.

UW-Whitewater students may apply for financial aid in the form of grants, loans, scholarships, or employment. All of these make up a "Financial Aid Package" and may be offered individually or in various combinations. Since funds are limited, priority for aid is based on financial need and how promptly applications are filed.

If you are eligible to receive education benefits under the various Department of Veterans Affairs (DVA) and the State of Wisconsin Department of Veterans Affairs (WDVA) programs, please email the Veterans Benefits Office and a team member will get in touch with you.

To receive the most accurate cost information, complete the Request Information form and a program representative will get in touch with you.

Functions include consumer research, product development, creation of advertising and promotions, direct sales, and managing pricing and distribution, among others. 

Job Outlook

The field of marketing is incredibly broad and diverse. You can explore career prospects at the Bureau of Labor and Statistics, including those related to Advertising, Promotions and Marketing Managers as well as Sales Managers. Payscale.com is another source for salary and career information. Most employers require a bachelor's degree in marketing or a related field for entry-level positions.

BAAS Digital Marketing (12 credits)

• MARKETNG 311: Principles of Marketing (3 credits)
• MARKETNG 351: Introduction to Digital Marketing (3 credits)
• MARKETNG 353: Advanced Digital Marketing (3 credits)
• Select one of the following:
  • MARKETNG 352: Social Media and Interactive Marketing (3 credits)
  • MARKETNG 444: Omnichannel Marketing (3 credits)
  • MARKETNG 493D: Internship in Marketing: Digital Marketing Emphasis (3 credits)
  • MARKETNG 498: Independent Study in Marketing (3 credits)

Professional selling can lead to entry or advancement in advertising, purchasing, manufacturing sales, real estate, and financial services.

BAAS Professional Selling (12 credits)

• MARKETNG 311: Principles of Marketing (3 credits)
• MARKETNG 312: Principles of Selling (3 credits)
• MARKETNG 460: Entrepreneurial and Advanced Sales Techniques (3 credits)
• Select one of the following:
  • MARKETNG 412: Business to Business Marketing (3 credits)
  • MARKETNG 431: Sales Management (3 credits)
  • MARKETNG 4931S: Internship in Marketing: Sales (3 credits)
  • MARKETNG 496: Selected Studies (3 credits)

This pathway has been developed with real world law enforcement challenges in mind and the goal of building skills in community trust and outreach.

BAAS Criminology (15 credits)

Choose any 5 courses from the following:    

• SOCIOLGY 374: Sociology of Police and Courts (3 credits)
• SOCIOLGY 378: Sociology of Punishment and Corrections (3 credits)
• SOCIOLGY 371: Sociology of Violent Crime (3 credits)
• SOCIOLGY 379: Women and Crime (3 credits)
• SOCIOLGY 426: Minorities in the Criminal Justice System (3 credits)
• POLISCI 316: Police and Criminal Justice Administration (3 credits)

BAAS Leadership

• COMM 373: Communication and Leadership (3 credits) or
  MANGEMNT 369: Leadership in Management (3 credits)
• Choose 12 credits from the following:
  • COMM 345: Persuasion (3 credits) or
    CTA 368: Theory and Practice of Persuasion (3 credits)
  • PSY 440: Leading Groups and Organizations: Organizational Psychology (3 credits)
  • COMM 328 Communication Conflict Resolution (3 credits)
  • COMM 322: Listening (3 credits)
  • COMM: 424 Cross Cultural Communication (3 credits) or
    CTA 410: Intercultural Communication (3 credits)
  • MANGEMNT 301: Organizational Behavior (3 credits)
  • MANGEMNT 310: Organization and Management (3 credits)

A human services degree can prepare students for a wide array of rewarding and meaningful jobs. But in some cases, some may need to go a little further to land the career they want. This emphasis is specifically designed for a seamless transition into a Master of Social Work Program.

Required Courses

• SOCWORK 102: Introduction to Social Welfare (3 credits)
• SOCWORK 250: Statistics for Social Work (3 credits)
• SOCWORK 311: Human Behavior and the Social Environment (4 credits)
• SOCWORK 371: Practice I: Social Work with Individuals (3 credits)

Choose 3 credits from the following:

• SOCWORK 235: Child Welfare (3 credits)
• SOCWORK 241: Biology of Aging (3 credits)
• SOCWORK 337: Introduction to Social Gerontology (3 credits)
• SOCWORK 375: Social Work Case Management (3 credits)
• SOCWORK 380: Cultural Competency for Health Professionals (3 credits)
• SOCWORK 430: Social Work Practice in Bereavement (3 credits)
• WOMENST 370: Women: Race and Ethnicity (3 credits)

This can be especially valuable for students who have more than 60 transfer credits, who are in already established career fields, but are seeking a degree for advancement.

Students can create their own emphasis comprised of 12-15 units, with at least 9 of those units taken at the upper level (coded as 300 or above). The emphasis is chosen in consultation with the academic advisor and should include courses which are linked by topic or interest to meet their goals.