Primarily designed for working adults, the Online Bachelor of Applied Arts and Sciences (BAAS) was designed by the College of Integrated Studies at the Rock County Branch Campus to offer a flexible degree completion pathway for students who hold an applied associates degrees from a technical college. All students who enter the BAAS must have an associate of applied science degree completed, and must satisfy the admissions requirements. Most students will complete in 60-65 credits. In addition to emphasis areas in digital marketing, professional selling, leadership, criminology and human services, students can design their own emphasis area. Internships and credit for prior learning help shorten time to degree completion.
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The Online Bachelor of Applied Arts and Sciences requirements have been designed to prepare you for success as a student in the program and your subsequent career.
To ensure a high-quality student group, all students in the Online Bachelor of Applied Arts and Sciences must have an Associate of Applied Science Degree. More information provided below.
The UW-Whitewater at Rock County will admit students who have earned an eligible applied associate degree from a recognized technical college with a grade point average of 2.0 or better (on a 4.0 scale).
UW-Whitewater will accept at least 60 credits in transfer toward degree.
There are several steps an online bachelor's student needs to take before enrolling into the Online Bachelor of Applied Arts and Sciences program. Read below for more information on the process.
Transfer applicants
Transfer applicants are students who have attended another university or technical college (including having earned an associate’s degree) but have never attended UW-Whitewater. You will find detailed application and transfer information at University Admissions.
Unofficial Transcript Review
Transfer students, should request an unofficial transcript review. An unofficial review will give you an idea of which of your credits might transfer and how those transfer credits might apply to the online bachelor's program.
You can also determine potential transfer credit by using Transferology. Transferology is a fast and free way to determine how credits may transfer from one institution to another.
If you have questions about the application process or would like to request an unofficial transcript review, complete the Request Info Form and a program adviser will get in touch with you.
The online bachelor’s program at UW-Whitewater is a superior value with courses under $399 per credit for Wisconsin residents.
Select classes include text book in the cost of tuition for undergraduate students through the University Bookstore's Textbook Rental. Once enrolled in courses, students should verify what materials are needed with their instructors and contact Textbook Rental to have textbooks mailed.
UW-Whitewater students may apply for financial aid in the form of grants, loans, scholarships, or employment. All of these make up a "Financial Aid Package" and may be offered individually or in various combinations. Since funds are limited, priority for aid is based on financial need and how promptly applications are filed.
If you are eligible to receive education benefits under the various Department of Veterans Affairs (DVA) and the State of Wisconsin Department of Veterans Affairs (WDVA) programs, please email the Veterans Benefits Office and a team member will get in touch with you.
To receive the most accurate cost information, complete the Request Information form and a program representative will get in touch with you.
This area of study examines the behavior of people in their search for products and services, and then provides the consumer with need-satisfying opportunities consistent with the goals of society.
Functions include consumer research, product development, creation of advertising and promotions, direct sales, and managing pricing and distribution, among others.
Job Outlook
The field of marketing is incredibly broad and diverse. You can explore career prospects at the Bureau of Labor and Statistics, including those related to Advertising, Promotions and Marketing Managers as well as Sales Managers. Payscale.com is another source for salary and career information. Most employers require a bachelor's degree in marketing or a related field for entry-level positions.
BAAS Digital Marketing (12 credits)
Students with backgrounds in sales and general business will find the professional selling emphasis the right fit for completing a bachelor’s degree.
Professional selling can lead to entry or advancement in advertising, purchasing, manufacturing sales, real estate, and financial services.
BAAS Professional Selling (12 credits)
For law enforcement professionals, the criminology emphases provides an opportunity for career advancement in areas of police department leadership, security, parole officers, and corrections.
This pathway has been developed with real world law enforcement challenges in mind and the goal of building skills in community trust and outreach.
BAAS Criminology (15 credits)
Choose any 5 courses from the following:
The Leadership emphasis is ideal for students who may be looking for a degree to help them move into management, community development, nonprofit organizations, government, or for additional career advancement opportunities within their current profession.
BAAS Leadership
For those looking for an impactful career serving others in social agencies, counseling centers, educational institutions and correctional facilities.
A human services degree can prepare students for a wide array of rewarding and meaningful jobs. But in some cases, some may need to go a little further to land the career they want. This emphasis is specifically designed for a seamless transition into a Master of Social Work Program.
Required Courses
Choose 3 credits from the following:
UW-Whitewater’s Occupational Safety emphasis is for students looking to make a difference by creating safer workplaces. The emphasis will help students move into positions in Occupational Safety in a variety of industries.
BAAS Occupational Safety (15 credits)
Required Courses
Select 9 credits from the following
For students interested in multiple areas or may want to focus on courses not included in a current emphases, they can create their own personalized pathway to a degree.
This can be especially valuable for students who have more than 60 transfer credits, who are in already established career fields, but are seeking a degree for advancement.
Students can create their own emphasis comprised of 12-15 units, with at least 9 of those units taken at the upper level (coded as 300 or above). The emphasis is chosen in consultation with the academic advisor and should include courses which are linked by topic or interest to meet their goals.