UW-Whitewater | Online
Business Student Kayla Kakonis, reviewing online course materials and taking notes at home

    Your journey forward begins with a bachelor’s degree.

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    Online Bachelor’s of Business Analytics

    Unlock your future with a major in Business Analytics. 

    The world is data-driven, and there’s no better time to join this dynamic field than now. Whether you’re just starting your academic journey or looking to change your career path, our undergraduate major in business analytics offers the perfect foundation for your success. Data analytics isn’t just a buzzword; it is the key to unlocking the potential of businesses in today’s fast-paced, interconnected, information-driven world. By integrating data sciences, managerial understanding, and effective communication, business analytics informs decision-making across all areas of an organization.

    The Bachelor of Business Administration in Business Analytics major at the UW-Whitewater College of Business and Economics is an applied program that enables students to solve business problems with data. With a deep understanding of analytics and the broad business foundation of a BBA, graduates will be prepared to interpret data-driven insights in business settings and communicate recommendations to the business community.

    The multidisciplinary program includes courses in information technology, economics, math, and marketing.

    Why UW-Whitewater Online?

    • Learn at your own pace, when it’s convenient for you
    • Build connections through online assignments and discussion boards
    • Strong alumni network
    • Ranked #44 in the nation
    • Top-ranked Wisconsin online degree program

    No. 38 Online Undergraduate Business Program

    Ranked by U.S. News & World Report, 2024

    Fully online

    No requirements to come to campus.

    AACSB-Accredited Accounting

    Largest AACSB-Accredited college in Wisconsin.

    Online Bachelor’s of Business Analytics

    Claire Olsen, reviewing online course material on a tablet and lecture book

    The Business Analytics degree requirements have been designed to prepare you for success as a student in the program and your subsequent career.

    Course requirements can be found in the Online Business Analytics Degree Requirements document. While all required courses are offered online, please note that not all electives are offered online. See the Online Course Offerings document for more information.

    All online economics students have ready access to academic advising, library services, financial aid, technical support, mentoring, and career services.

    Kurt Rose, reviewing spiral notebook in front of laptop

    There are several application paths an online bachelor's student might take including as transfer, reentry, freshman, or second-degree seeking applicants. You may even be an international applicant.

    If you aren’t sure which application path to follow or need help completing the UW-System E-Application, view the Application Tips PDF or complete the Request Information form and a program representative will get in touch with you.

    Transfer applicants

    Transfer applicants are students that have attended another college or university (including having earned an associate’s degree) but have never attended UW-Whitewater. You will find detailed application and transfer information at University Admissions.

    Reentry applicants

    Reentry applicants are students that have previously attended UW-Whitewater. Application information can be found at University Admissions

    Freshman applicants

    Freshman applicants are students that have never attended a college or university. If you have never attended a college or university, regardless of age, you would be considered a freshman applicant. You can find application information for freshman applicants at University Admissions

    Second-Degree seeking applicants

    Second-Degree seeking applicants are students who have already earned a bachelor's degree and would like to pursue another. If you would like to earn another bachelor’s degree, you can apply to UW-Whitewater’s online bachelor's program as a special student with full credentials. To complete your degree, you would only need to fulfill the College of Letters and Sciences BA or BS requirements and the requirements for the major you choose.

    Unofficial Transcript Review

    Transfer, Reentry, and Second-Degree Seeking students, can request an unofficial transcript review. An unofficial review will give you an idea of which of your credits might transfer and how those transfer credits might apply to the online bachelor's program. To request a review, complete a request more information form and a program adviser will get in touch with you.

    You can also determine potential transfer credit by using Transferology. Transferology is a fast and free way to determine how credits may transfer from one institution to another.

    online student, Ellen Larson, studies course materials

    The online bachelor's program at UW-Whitewater is a superior value at $412 USD per credit for the 2024-25 academic year. This tuition rate applies to Wisconsin residents, out-of-state and international students who have declared an online bachelor's major. Visit the Tuition and Fees webpage for complete information.

    Course materials

    Textbook rental is included in the cost of tuition for many courses through the University Bookstore's Textbook Rental program.

    Financial aid

    Students completing a certificate with a degree program may be eligible for financial aid in the form of grants, loans, scholarships, or employment. All of these make up a “Financial Aid Package” and may be offered singly or in various combinations. Since funds are limited, priority for aid is based on financial need and how promptly applications are filed. To find out, or if you have other financial aid questions, contact the financial aid staff person assigned to you or try uwwfao@uww.edu or 262-472-1130.