Digital Marketing and Artificial Intelligence - Online Graduate Certificate
Earning certificates can earn you more.
The online Digital Marketing and Artificial Intelligence graduate certificate will help prepare students for strategic decision-making in the emerging field of digital marketing. Organizations are increasingly reliant on marketing efforts that leverage digital platforms to identify prospects, nurture the conversion from prospect to customer, and establish loyalty advocates. Students completing the certificate program will be prepared to manage the customer journey in the digital environment, including leveraging analytics and artificial intelligence.
Note: Students in the graduate certificate in Digital Marketing and Artificial Intelligence may enroll in the Master of Business Administration at UW-Whitewater if they meet the normal criteria for that program. Certificate courses that are part of the MBA program may count toward completion of that degree at a later date.
Why UW-Whitewater Online?
- Asynchronous program lets you learn day or night
- Build connections through online assignments and discussion boards
- Online MBA ranked #25 in the nation by U.S. News & World Report
Fully Online
No requirements to come to campus.
Flexible
Attend full-time or part-time.
Specialized
Enhance your knowledge base and expand your career.
Digital Marketing and Artificial Intelligence - Online Graduate Certificate
Certificate Requirements
Students must complete the four courses below (11 credits), which are all offered online. For course list and descriptions, visit the Graduate Catalog.
- MARKETNG 747: Marketing Strategy (2 credits)
- MARKETNG 751: Consumer Insight and Customer Experience (3 credits)
- MARKETNG 772: Digital Marketing (3 credits)
- MARKETNG 777: Artificial Intelligence in Marketing (3 credits)
Students must also complete one course (3 credits) from the classes below, which are all offered online.
- ITSCM 774: Data Analytics and Business Intelligence (3 credits)
- ITSCM 779: Visual Analytics for Business (3 credits)
Admission Requirements
No GMAT required.
To qualify for admission to the certificate program, students must have a bachelor's degree from a recognized institution and meet graduate admission criteria.
If you do not meet the graduate admission criteria, please email us to determine if you could be admitted on a conditional basis.
International students must meet additional criteria and will be evaluated on a case-by-case basis. Contact us for information and assistance.
