The online Digital Marketing and Artificial Intelligence graduate certificate will help prepare students for strategic decision-making in the emerging field of digital marketing. Organizations are increasingly reliant on marketing efforts that leverage digital platforms to identify prospects, nurture the conversion from prospect to customer, and establish loyalty advocates. Students completing the certificate program will be prepared to manage the customer journey in the digital environment, including leveraging analytics and artificial intelligence.
Note: Students in the graduate certificate in Digital Marketing and Artificial Intelligence may enroll in the Master of Business Administration at UW-Whitewater if they meet the normal criteria for that program. Certificate courses that are part of the MBA program may count toward completion of that degree at a later date.
Students must complete the four courses below (11 credits), which are all offered online. For course list and descriptions, visit the Graduate Catalog.
Students must also complete one course (3 credits) from the classes below, which are all offered online.
No GMAT required.
To qualify for admission to the certificate program, students must have a bachelor's degree from a recognized institution and meet graduate admission criteria.