Digital Marketing and Artificial Intelligence - Online Graduate Certificate
Earning certificates can earn you more.
The online Digital Marketing and Artificial Intelligence graduate certificate will help prepare students for strategic decision-making in the emerging field of digital marketing. Organizations are increasingly reliant on marketing efforts that leverage digital platforms to identify prospects, nurture the conversion from prospect to customer, and establish loyalty advocates. Students completing the certificate program will be prepared to manage the customer journey in the digital environment, including leveraging analytics and artificial intelligence.
Note: Students in the graduate certificate in Digital Marketing and Artificial Intelligence may enroll in the Master of Science in Marketing or the Master of Business Administration at UW-Whitewater if they meet the admission criteria for that program. Certificate courses that are part of either program can count toward completion of that degree at a later date.
Why UW-Whitewater Online?
- Asynchronous program lets you learn day or night
- Build connections through online assignments and discussion boards
- Online MBA ranked #24 in the nation by U.S. News & World Report
Fully Online
No requirements to come to campus.
Flexible
Complete courses asynchronously and part time.
Specialized
Enhance your knowledge base and expand your career.
Digital Marketing and Artificial Intelligence - Online Graduate Certificate
Certificate Requirements
The graduate certificate in Digital Marketing and Artificial Intelligence requires completion of five courses (14 credits) that are available online. For course list and descriptions, visit the Graduate Catalog.
Required Courses (11 credits)
- MARKETNG 747: Marketing Strategy (2 credits)
- MARKETNG 751: Consumer Insight and Customer Experience (3 credits)
- MARKETNG 772: Digital Marketing (3 credits)
- MARKETNG 777: Artificial Intelligence in Marketing (3 credits)
Choose One Additional Course (3 credits)
- ITSCM 774: Data Analytics and Business Intelligence (3 credits)
- ITSCM 779: Visual Analytics for Business (3 credits)
Admission Requirements
No GMAT required.
To qualify for admission to the certificate program, students must have a bachelor's degree from a recognized institution and meet graduate admission criteria.
If you do not meet the graduate admission criteria, please email us to determine if you could be admitted on a conditional basis.
International students must meet additional criteria and will be evaluated on a case-by-case basis. Contact us for information and assistance.
Tuition
Online business graduate programs at UW-Whitewater are a superior value at $678 USD per credit for the 2023-24 academic year — whether you are a Wisconsin resident, an out-of-state student, or international student.
If you compare our graduate tuition to other AACSB-accredited business schools who offer online classes, you will find that this per-credit price is quite reasonable.
What creates this value?
- Full-time faculty with doctoral degrees teach all classes.
- All faculty complete specific training for online teaching.
- Faculty lectures are recorded in a state-of-the-art media studio and included with each course.
- An external team reviews online courses.
- High levels of student/faculty interaction are standard.
- Helpdesk technical staff are dedicated to assisting graduate students with online technology.
Course materials
Graduate students can purchase textbooks and other instructional materials through the University Bookstore or elsewhere online. Students should verify what materials are needed with their instructor.
Financial aid
Students enrolled in the Graduate certificate programs are not federal aid eligible.
Students completing a certificate with a degree program may be eligible for financial aid in the form of grants, loans, scholarships, or employment. All of these make up a “Financial Aid Package” and may be offered singly or in various combinations. Since funds are limited, priority for aid is based on financial need and how promptly applications are filed. For more information, please reach out directly to the Financial Aid department.
