UW-Whitewater | Online
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    Digital Marketing and Artificial Intelligence - Online Graduate Certificate

    Advance Your Career.

    The online Digital Marketing and Artificial Intelligence graduate certificate will help prepare students for strategic decision-making in the emerging field of digital marketing. Organizations are increasingly reliant on marketing efforts that leverage digital platforms to identify prospects, nurture the conversion from prospect to customer, and establish loyalty advocates. Students completing the certificate program will be prepared to manage the customer journey in the digital environment, including leveraging analytics and artificial intelligence. 

    Why UW-Whitewater Online?

    • Asynchronous program lets you learn day or night
    • Build connections through online assignments and discussion boards
    • Strong alumni network

    Fully Online

    No requirements to come to campus.

    Flexible

    Complete courses asynchronously and part time.

    Specialized

    Enhance your career and expand your knowledge.

    Digital Marketing and Artificial Intelligence - Online Graduate Certificate

    Carlos Barraza, turning through lecture notes with laptop next to him

    The online graduate certificate in Digital Marketing and Artificial Intelligence is a 14-credit program. This program can be started in the spring, summer or fall terms, and at a pace that works best for you. Full-time students can finish in as little as one year.

    For a comprehensive overview of the program structure and required courses, please refer to the Graduate Catalog

    Claire Olsen, intently reading tablet, reviewing notes for online class

    To qualify for admission to the online certificate program, you must meet graduate admission criteria.

    Deadlines vary by term and are subject to change without notice. Accurate and up-to-date admission deadlines can be found on the graduate admission deadlines website.

    If you do not meet the graduate admission criteria, please email us to determine if you could be admitted on a contingent basis.

    International students must meet additional criteria and will be evaluated on a case-by-case basis. Contact us for information and assistance.

    online student, Ellen Larson, studies course materials

    This graduate program at UW-Whitewater are a superior value at $678 USD per credit for the 2023-24 academic year — whether  you are a Wisconsin resident, an out-of-state student, or international student within the major. Additional fees and non-resident tuition may apply to other courses. Visit the Tuition and Fees webpage for complete information.

    Course materials
    Graduate students can purchase textbooks and other instructional materials through the University Bookstore or elsewhere online. Students should verify what materials are needed with their instructor.

    Financial aid

    Students enrolled in a graduate certificate program only are not eligible for federal aid. 

    Students completing a certificate with a degree program may be eligible for financial aid in the form of grants, loans, scholarships, or employment. All of these make up a “Financial Aid Package” and may be offered singly or in various combinations. Since funds are limited, priority for aid is based on financial need and how promptly applications are filed. To find out, or if you have other financial aid questions, contact the financial aid staff person assigned to you or try uwwfao@uww.edu or 262-472-1130.

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    Tour UW-Whitewater

    Intersted in taking a tour of UW-Whitewater campus? You can visit in person or virtually.

    Like to learn more about degree options through UW-Whitewater School of Graduate Studies? There are a few ways you can get the information you need.

    Visit our information sessions website to select a virtual information session related to the program you are interested in.

    You can also fill out a request for information to connect with an advisor who can discuss your goals and help guide you to the right program to pursue your dreams.

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    The University of Wisconsin-Whitewater offers an excellent opportunity to leverage your existing certificate coursework. 

    Transfer up to 12-credits of your certificate coursework towards the master's degree, saving you time and money.

    Check out our Master's programs.