meet our staff


Beth John, Ed.D.

Phone: 262-472-1938


Office: UC 247

The Director of First Year Experience is responsible for the overall operations of the department, including administrative duties, budget management, program implementation,strategic planning, assessment, and supervision of the Assistant Director, Coordinator of Mentor Programs, Coordinator of Academic Initiatives, and Office Manager.  The Director also provides direct leadership for programs and services, such as New Student Seminar and Family Programming. The Director of First Year Experience reports to the Assistant Vice Chancellor of Enrollment and Retention.

Assistant Director 

Amberly Bell, M.S.

Phone: 262-472-7020


Office: UC 245 C

The Assistant Director provides leadership in the orientation of new students; specifically, Plan-It Purple (summer orientation program), Club U Dub Dub and TRANSFERmation (fall orientation programs) and supervision of the Hawk Squad (orientation leader team). The Assistant Director is also responsible for the supervision of the FYE Graduate Assistant for Student Involvement.

Office Manager 

Sharon Geibel, B.A.

Phone: 262-472-3205


Office: UC 245

The Office Manager provides administrative, clerical, and program support to the professional staff within the office for administration of programs for all new students and their families including: Plan-It Purple, Mentor Program, Family Programming, and the Learning Communities. 

Coordinator of Mentor Programs

Marie Hornickel, M.S.
Phone: 262-472-1939


Office: UC 245 B

The Coordinator of Mentor Programs provides oversight and supervision of the Peer Mentor and Team Transfer Programs.  She is also responsible for the co-supervision of the FYE Graduate Assistant for Learning Communities and Mentor Programs.

Coordinator of Academic Initiatives 

Kelli Danielski, M.S.

Phone: 262-472-1263


Office: UC 243

The Coordinator for Academic Initiatives is responsible for recruiting incoming students for the Learning Communities program.  She is also responsible for the recruitment and retention of faculty and staff who have an active role in the communities.  In addition, she co-supervises the Graduate Assistant for Mentoring Programs and Learning Communities.

Graduate Assistant For Mentor Programs And Learning Communities

Bri Cooper, B.A.


Office: UC 245 A

The Graduate Assistant for Mentor Programs and Learning Communities works closely with the Coordinator of Academic Initiatives and the Coordinator of Mentor Programs to assist in logistics, planning and program components.  She also supervises Team Transfer. 

Graduate Assistant For Student Involvement

Kristin Armstrong, B.S.


Office: UC 245 A

The Graduate Assistant for Student Involvement assists with the logistics, planning and program components for Plan-It Purple, Club U-Dub-Dub, TRANSFERmation, HawkSquad, and family programs. She also supervises the Purple Pit Crew student team.

Welcome Faculty and Staff!

Thank you so much for your interest in being a part of fall orientation for our new students. Please RSVP and indicate which parts of Club U Dub Dub/TRANSFERmation you would like to be involved in. Thank you again! 

With purple pride, 

First Year Experience




First Year Experience Office
UC 245
University of Wisconsin-Whitewater
800 W. Main Street
Whitewater, WI 53190

Contact Us

Phone: (262) 472-3205
E-mail us!