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Victor Barger
Victor Barger
Associate Professor
- Department(s): Marketing
- Office Location: Timothy J Hyland Hall 3424
- Phone: (262) 472-4958
- Email: bargerv@uww.edu
- Website: https://victor.barger.us
2022 Emerald Literati Award for Outstanding Paper
September 2022
Journal of Research in Interactive Marketing
Best Creative Use of Technology by a Professor Award
April 2022
Whitewater Student Government
Elsevier Highly Cited Research in Journal of Consumer Psychology Award
2017
Elsevier
2016 C.W. Park Outstanding Contribution to the Journal of Consumer Psychology
February 2016
Society for Consumer Psychology
2014-2015 Teaching Scholar
August 2014
University of Wisconsin-Whitewater
2013-2014 Wisconsin Teaching Fellow
December 2012
University of Wisconsin System
Naiman Teaching Award
August 2008
University of Wisconsin-Madison
Consortium Fellow
June 2008
American Marketing Association
Future Faculty Partner
April 2006
University of Wisconsin-Madison Teaching Academy
Ph.D.
Marketing
University of Wisconsin-Madison
2011
M.B.A.
University of Wisconsin-Madison
2002
B.A.
Computer Science
University of Wisconsin-Madison
1990
Marketing Science Institute
September 2011 - Current
Society for Consumer Psychology
December 2007 - Current
Association for Consumer Research
February 2007 - Current
American Marketing Association
December 2004 - Current
Nonverbal mimicry of textual paralanguage
Andrea Luangrath, Joann Peck, Abby Haynes
Nonverbal mimicry of textual paralanguage
Andrea Webb Luangrath and Joann Peck
Make your Tweety Bird tweet: Use of textual paralanguage in brand and spokescharacter online communication
Andrea Luangrath, Joann Peck
GREAT, umm, *eyeroll*: Textual paralanguage and its implications for brand communications
Andrea Webb, Joann Peck
Textual paralanguage and its implications for brand communications in online environments
Andrea Webb, Joann Peck
Influencing behavior for the good of the individual and society through the need for approval
Joann Peck
Personal branding in social media marketing: Engaging students with personally relevant assignments
Laura A. Schoenike
Using social media
Who's afraid of criticism? Fear of negative evaluation and student participation in classroom discussions
The more you think you know, the more you want to touch: Subjective knowledge and haptic exploration
Joann Peck and Andrea Webb
Social Media and Business Growth
In Search of a Surrogate for Touch: The Effect of Haptic Imagery on Perceived Ownership
Joann Peck and Andrea Webb
That’s Not What I Feel: The Effect of Haptic Imagery and Haptic Interference on Psychological Ownership and Object Valuation
Joann Peck and Andrea Webb
Understanding Conformity in Consumption Contexts: Individual Differences in Need for Approval and the Propensity to Conform
Joann Peck
The Future of Haptic Research
In Search of a Surrogate for Touch: The Effect of Haptic Imagery on Psychological Ownership and Object Valuation
Joann Peck
The Evolution and Persistence of Dominant Roles in Interorganizational Relationships
Textual paralanguage and its implications for marketing communications
Journal of Consumer Psychology
Vol. 27
Iss. 1
Pg. 98-107
Social media and consumer engagement: A review and research agenda
Journal of Research in Interactive Marketing
Vol. 10
Iss. 4
Pg. 268-287
In search of a surrogate for touch: The effect of haptic imagery on perceived ownership
Journal of Consumer Psychology
Vol. 23
Iss. 2
Pg. 189-196
Enhancing the value co-creation process: Artificial intelligence and mobile banking service platforms
Journal of Research in Interactive Marketing
Vol. 15
Iss. 1
Pg. 68-85
Mobile banking and AI-enabled mobile banking: The differential effects of technological and non-technological factors on digital natives’ perceptions and behavior
Journal of Research in Interactive Marketing
Vol. 12
Iss. 3
Pg. 328-346
Omni-channel marketing, integrated marketing communications, and consumer engagement: A research agenda
Journal of Research in Interactive Marketing
Vol. 11
Iss. 2
Pg. 185-197
Textual paralanguage and its implications for marketing communications
Journal of Consumer Psychology
Vol. 27
Iss. 1
Pg. 98-107
Personality traits and repatronage intentions after service failure
Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior
Vol. 29
Pg. 31-51
Social media and consumer engagement: A review and research agenda
Journal of Research in Interactive Marketing
Vol. 10
Iss. 4
Pg. 268-287
An integrated marketing communications perspective on social media metrics
International Journal of Integrated Marketing Communications
In search of a surrogate for touch: The effect of haptic imagery on perceived ownership
Journal of Consumer Psychology
Vol. 23
Iss. 2
Pg. 189-196
A sense of things to come: Future research directions in sensory marketing
Routledge Academic
Pg. 361-376
The evolution and persistence of dominant roles in interorganizational relationships
Proceedings of the Agent 2007 Conference on Complex Interactions and Social Emergence
Pg. 307-318