Teaching CRM Analytics to Marketing Students: Opportunities and Challenges
Goutam Chakraborty, Vishal Lala and Prashant Srivastava
Quantitative analysis and interpretation of data have always been an important consideration to successfully initiate and maintain mutually beneficial relationships with customers. With the explosion of data availability and emergence of highly sophistica...
Teaching Database Marketing: Perspectives for Graduate and Undergraduate Course Development
Lisa Spiller and Matt Hettche
Database marketing is a burgeoning area of academic study largely due to its relevancy and growing importance in the field of marketing as a whole. Building upon prior research on curriculum development of database marketing courses, this paper traces th...
Incorporating Consumer Information Privacy Issues in Customer Relationship Management Courses
Nadia Pomirleanu
There is a lack of research in marketing education on consumer information privacy and how privacy
related issues should be communicated to students. The purpose of this article is to provide educators an
understanding of information privacy and suggest p...
Incorporating Consumer Information Privacy Issues in Customer Relationship Management Courses
Nadia Pomirleanu
There is a lack of research in marketing education on consumer information privacy and how privacy
related issues should be communicated to students. The purpose of this article is to provide educators an
understanding of information privacy and suggest p...