College of Business and Economics

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Pavan Chennamaneni
Associate Professor

Office Location: Timothy J Hyland Hall 3426
Phone: (262) 472-5473
Email: chennamp@uww.edu
Department(s): Marketing

Awards

Name

Date

Sponsor

Description

College of Business and Economics Research Award

2017

COBE

College of Business and Economics Research Award

2012

COBE

Education

Degree

Major

School

Year

PhD

Marketing

University of Central Florida

2009

Electrical Engineering

University of Houston

2004

B-Tech

Electrical Engineering

JNTU

2002

Memberships

Name

Length of Membership

American Marketing Association

February 2009 - Current

Conferences

Title

Co-Author(s)

Abstract

The Impact of the Conferences Pandemic on the Lives of Faculty

John Schibrowsky, Steven Hartley, Nadia Pomirleanu, James Cross, Gail Ball and James Peltier,

Human Brands Performance: The Effect of Multi-Celebrity Review Type, Density and Timing

Nadia Pomirleanu and Babu John Mariadoss

Easy to Please or Hard to Impress: Elucidating Consumers Innate Satisfaction

Nadia Pomirleanu and Anjala Krishen

Easy to please or hard to impress: Elucidating Innate Customer Satisfaction

Nadia Pomirleanu and Anjala Krishen

The role of customer innate satisfaction in the satisfaction-loyalty relationship

Nadia Pomirleanu

Teaching Consumer Analytics in Advertising and IMC Courses: Opportunities and Challenges

Goutam Chakraborty,Vishal Lala, Prashant Srivastava

Teaching CRM Analytics to Marketing Students: Opportunities and Challenges

Goutam Chakraborty, Vishal Lala and Prashant Srivastava

Quantitative analysis and interpretation of data have always been an important consideration to successfully initiate and maintain mutually beneficial relationships with customers. With the explosion of data availability and emergence of highly sophistica...

Teaching Database Marketing: Perspectives for Graduate and Undergraduate Course Development

Lisa Spiller and Matt Hettche

Database marketing is a burgeoning area of academic study largely due to its relevancy and growing importance in the field of marketing as a whole. Building upon prior research on curriculum development of database marketing courses, this paper traces th...

Incorporating Consumer Information Privacy Issues in Customer Relationship Management Courses

Nadia Pomirleanu

There is a lack of research in marketing education on consumer information privacy and how privacy related issues should be communicated to students. The purpose of this article is to provide educators an understanding of information privacy and suggest p...

Incorporating Consumer Information Privacy Issues in Customer Relationship Management Courses

Nadia Pomirleanu

All Publications

Title

Publisher

Type

Details

Date

Student Anxiety, Preparation, and Learning Framework for Responding to External Crises: The Moderating Role of Self-Efficacy as a Coping Mechanism

Journal of Marketing Education

Journal Article, Academic Journal

July (3rd Quarter/Summer) 2021

The Carrot and the Stick: Using Game Theory to Minimize Corruption in Guatemala

Journal of Student Research

Journal Article, Academic Journal

Vol. 10 Iss. 2

July (3rd Quarter/Summer) 2021

A conceptual framework for understanding the antecedents and consequences of social selling: a theoretical perspective and research agenda

Journal of Research in Interactive Marketing

Journal Article, Academic Journal

Vol. 15 Iss. 1 Pg. 147-178

May 2021

Data-Driven Personnel Selection: An Exploratory Analysis of the Assessment Center and Hiring Process

Police Chief Online

Journal Article, Professional Journal

January (1st Quarter/Winter) 2021

The Impact of Sales Role-Plays on Intent to Pursue a Sales Career

Cummins,42nd Annual American Marketing Association International Collegiate Conference Faculty Proceedings

Conference Proceeding

March 2020

Advance Sales of Services

Journal of Service Research

Journal Article, Professional Journal

Vol. 20 Iss. 2 Pg. 135-151

2017

Easy to please or hard to impress: Elucidating consumers' innate satisfaction

Journal of Business Research

Journal Article, Academic Journal

Vol. 69 Iss. 5 Pg. 1914-1918

May 2016

Managing service quality in high customer contact B2B services across domestic and international markets

Industrial Marketing Management

Journal Article, Academic Journal

Vol. 55 Iss. May 2016 Pg. 131-143

May 2016

Diagnosing Harmful Collinearity in Moderated Regressions: A Roadmap

International Journal of Research in Marketing

Journal Article, Academic Journal

Vol. 33 Iss. 1 Pg. 172-182

March 2016

Brand Extensions Via Complements Or Substitutes: An Examination of the Differential Effects of Transferability Fit

Marketing Letters

Journal Article, Academic Journal

Vol. 23 Iss. 1 Pg. 279-292

March 2012

Co-Marketing Alliances: Should you Contract on Actions or Outcomes?

Management Science

Journal Article, Academic Journal

Vol. 57 Iss. 4 Pg. 752-762

April (2nd Quarter/Spring) 2011

Teaching Consumer Analytics in Advertising and IMC Courses: Opportunities and Challenges

Journal of Advertising Education

Journal Article, Academic Journal

Vol. 15 Iss. 1 Pg. 52-58

April (2nd Quarter/Spring) 2011

Pavan Chennamaneni Associate Professor

Awards

Education

Memberships

Conferences

All Publications

Pavan Chennamaneni
Associate Professor