College of Business and Economics

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Pavan Chennamaneni
Associate Professor

Office Location: Timothy J Hyland Hall 3426
Phone: (262) 472-5473
Email: chennamp@uww.edu
Department(s): Marketing

Awards

Name

Date

Sponsor

Description

College of Business and Economics Research Award

2017

COBE

College of Business and Economics Research Award

2012

COBE

Education

Degree

Major

School

Year

PhD

Marketing

University of Central Florida

2009

Electrical Engineering

University of Houston

2004

B-Tech

Electrical Engineering

JNTU

2002

Memberships

Name

Length of Membership

American Marketing Association

February 2009 - Current

Conferences

Title

Co-Author(s)

Abstract

The role of customer innate satisfaction in the satisfaction-loyalty relationship

Nadia Pomirleanu

Teaching Consumer Analytics in Advertising and IMC Courses: Opportunities and Challenges

Goutam Chakraborty,Vishal Lala, Prashant Srivastava

Teaching CRM Analytics to Marketing Students: Opportunities and Challenges

Goutam Chakraborty, Vishal Lala and Prashant Srivastava

Quantitative analysis and interpretation of data have always been an important consideration to successfully initiate and maintain mutually beneficial relationships with customers. With the explosion of data availability and emergence of highly sophistica...

Teaching Database Marketing: Perspectives for Graduate and Undergraduate Course Development

Lisa Spiller and Matt Hettche

Database marketing is a burgeoning area of academic study largely due to its relevancy and growing importance in the field of marketing as a whole. Building upon prior research on curriculum development of database marketing courses, this paper traces th...

Incorporating Consumer Information Privacy Issues in Customer Relationship Management Courses

Nadia Pomirleanu

There is a lack of research in marketing education on consumer information privacy and how privacy related issues should be communicated to students. The purpose of this article is to provide educators an understanding of information privacy and suggest p...

Incorporating Consumer Information Privacy Issues in Customer Relationship Management Courses

Nadia Pomirleanu

All Publications

Title

Publisher

Type

Details

Date

Advance Sales of Services

Journal of Service Research

Journal Article, Professional Journal

Vol. 20 Iss. 2 Pg. 135-151

2017

Easy to please or hard to impress: Elucidating consumers' innate satisfaction

Journal of Business Research