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Dennis Kopf
Dennis Kopf
Associate Professor
- Department(s): Marketing
- Office Location: Timothy J Hyland Hall 3422
- Phone: (262) 472-6948
- Email: kopfd@uww.edu
Select Publications:
| Author(s) | Year | Article Title | Journal Name | Volume | Issue | Pages |
| Kopf, D. A., Torres, I., Ciganek, A. | 2012 | Advertising and Internet Content Providers: Creating a Market for Information. | Journal of Internet Commerce | 11 | N/A | 81-99 |
| Kopf, D. A., Torres, I., Enomoto, C. | 2011 | Advertising's Unintended Consequence: Economic Growth. | Journal of Advertising/ME Sharpe | 40 | 4 | 5-18 |
| Kopf, D. A., Boje, D., Torres, I. | 2011 | The Good, the Bad and The Ugly: Dialogical Ethics and Market Information. | Journal of Business | N/A | N/A | N/A |
| Albinsson, P., Wolf, M., Kopf, D. A. | 2010 | Anti-consumption in East Germany: Consumer resistance to hyperconsumption. | Journal of Consumer Behaviour/Wiley | 9 | N/A | 412-425 |
| Hyman, M., Kopf, D. A., Lee, D. | 2010 | Review of Literature-Future research suggestions: Private Label Brands: Benefits. success factors and future research. | Journal of Brand Management | 17 | 5 | 368-369 |
Marketing Management Association Best Paper Award
April 2017
Marketing Management Association
AMA Consortium Fellow
May 2008
American Marketing Association
SMA Best Paper Award -- Retailing and Entrepreneurship Track
November 2007
Society for Marketing Advances
SWDSI Best Student Paper Award
February 2007
Southwest Decision Sciences Institute
Ph.D.
Business Administration
New Mexico State University
2009
Master of Business Administration
Webster University
2005
Bachelor of Science
Chemistry
Truman State University
1997
Academy of Marketing Science
March 2009 - Current
Society for Marketing Advances
August 2007 - Current
A New Method to Evaluate Market Focus in Entrepreneurs
Santiago Garcia
HOW DOES ETHICAL TRANSGRESSIONS AFFECT BRAND LOYAL CUSTOMERS?
Kenyatta Barber
Game Theory, Ethical Decision Making and Sustainable Development
Maxwell Hsu and Wei Min
NEUTRALIZATION EFFECTS ON ETHICAL INTENTIONS AND ETHICAL BEHAVIOR AMONG FOR-PROFIT COLLEGE RECRUITERS
Kenyatta Barber
Awareness of Ethical Consumption: Post Deepwater Horizon (BP) Oil Spill
Sustainable Consumption through Innovative Use: Marke Eigenbau in the Former East Germany
Marco Wolf, Pia Albinsson
Efficacy and Sales Potential of Stem Cell Based Biologics in Southern Wisconsin
Benjamin Jaeger
The State of the Art in Pharmaceutical and Healthcare Sales: Surveying a Changing Healthcare Climate
Raymond Christopher Bratschi
Understanding "Ostalgie" and Social Connectedness in the Former German Democratic Republic: A Consumer Perspective
Marco Wolf, Pia Albinsson
Frugality and Consumption in East Germany: A Reaction to Wastefulness in Contemporary Culture
Marco Wolf, Pia Albinsson
Marketing, Innovation, and Economic Growth
Private Label Brands: Benefits, Success Factors, and Future Research
Michael Hyman, Dougdae Lee, Marco Wolf
Nostalgia and the Need for Social Connectedness: Implications for Marketing Management
Marco Wolf
The Application of Endogenous Growth Theory to Marketing: Marketing Problems at University R&D Departments
A New Method to Evaluate Market Focus in Entrepreneurs
GRISME
Vol. 2017 Symposium
HOW DOES ETHICAL TRANSGRESSIONS AFFECT BRAND LOYAL CUSTOMERS
Academy of Marketing Science
Start Up Abroad: An Abductive Analysis of American Expat-preneurs in Germany
International Journal of Management and Marketing Research
Vol. 16
Iss. 1
Pg. 8
The Wheel of Consumer Analysis applied to Colombian Entrepreneurs
International Journal of Business and Globalisation
The effects of profit-maximization on ethical climate in higher education: a qualitative study utilizing neutralization theory
Journal of Marketing for Higher Education
Pg. 20
Game Theory, Tourism and Land Ethics
Sustainability/MDPI
Vol. 13
Iss. 15
Pg. 13
Using stakeholder marketing and social responsibility for new product development in higher education: a business Spanish model
Journal of Marketing for Higher Education
Vol. 27
Iss. 2
Pg. 251-273
Game Theory, Ethical Decision Making and Sustainable Development
Marketing Management Association
Vol. 2017 Fall
Pg. 66-67
NEUTRALIZATION EFFECTS ON ETHICAL INTENTIONS AND ETHICAL BEHAVIOR AMONG FOR-PROFIT COLLEGE RECRUITERS
Marketing Management Association
Vol. 2017 Spring
Pg. 61-62
Quantitative versus Qualitative Research Methods
Society For Marketing Advances Proceedings
Marketization, Nostalgia, and Social Connectedness: An Exploratory Study in Eastern Germany
Global Journal of Business Research
Vol. 10
Iss. 2
Pg. 13 - 25
Sustainable Consumption Through Innovative Use: Marke Eigenbau in the Former East Germany.
In: Plangger K. (eds) Thriving in a New World Economy. Developments in Marketing Science: Proceedings of the Academy of Marketing Science.
Understanding “Ostalgie” and Social Connectedness in the Former German Democratic Republic: A Consumer Perspective
In: Sharma D. (eds) Cultural Perspectives in a Global Marketplace. Developments in Marketing Science: Proceedings of the Academy of Marketing Science.
Selling stem cell based biologics and salesforce alignment for the biomedical device industry
International Journal of Pharmaceutical and Healthcare Marketing
Vol. 8
Iss. 4
Pg. 414-429
Special Session on Structural Equations Modeling: Use of STATA statistical software and adjusting for common method bias using LISREL
Society For Marketing Advances Proceedings
Awareness of Ethical Consumption through High-profile Environmental Failures
International Conference of the Association of Global Management Studies
Use of Social Media for Salesforce Motivation
Association of Collegiate Marketing Educators (ACME) Conference
The culture of buying and selling: the direct sales lifestyle
The Institute for Finance and Business Research
Cyberspace meets personal space: Use of Social Media to support Direct Selling Activities
Association of Collegiate Marketers
Advertising and Internet Content Providers: Creating a Market for Information
Journal of Internet Commerce
Vol. 11
Pg. 81-99
Advertising's Unintended Consequence: Economic Growth
Journal of Advertising/ME Sharpe
Vol. 40
Iss. 4
Pg. 5-18
Efficacy and Sales Potential of Stem Cell Based Biologics in Southern Wisconsin
Society for Marketing Advances
The State of the Art in Pharmaceutical and Healthcare Sales: Surveying a Changing Healthcare Climate
Society for Marketing Advances
Pg. 2
The Good, the Bad and The Ugly: Dialogical Ethics and Market Information
Journal of Business Ethics/Springer
Anti-consumption in East Germany: Consumer resistance to hyperconsumption
Journal of Consumer Behaviour/Wiley
Vol. 9
Pg. 412-425
Understanding "Ostalgie" and Social Connectedness in the Former German Democratic Republic: A Consumer Perspective
Academy of Marketing Sciences, Cultural Perspectives in Marketing Conference
Pg. 1
Frugality and Consumption in East Germany: A Reaction to Wastefulness in Contemporary Culture
Review of Literature-Future research suggestions: Private Label Brands: Benefits. success factors and future research
Journal of Brand Management
Vol. 17
Iss. 5
Pg. 368-389
Marketing, Innovation and Economic Growth
Academy of Marketing Science
Private Label Brands: Benefits, Success Factors and Future Research
Society for Marketing Advances
Endogenous Growth Theory Applied: Strategies for University R&D
Journal of Business Research
Vol. 60
Iss. 9
Pg. 975-978
Nostalgia and the Need for Social Connectedness
SWDSI
The Application of Endogenous Growth Theory to Marketing: Marketing Problems at University Research and Development Departments
1st Academy of Marketing Symposium, Marketing of Higher Education
Vol. 1
Iss. 1
Pg. 1