Trademark and license policy
All trademarks, names, logos, seals, symbols, mascots and slogans associated with or referring to the University of Wisconsin-Whitewater are the property of the UW System Board of Regents. Operating under the authority granted to UW-Whitewater by Regent Policy 27-1, the University Marketing and Communications office protects and oversees the use of these marks, as well as the quality and appropriateness of products, promotions and advertising for which those marks are used. Only authorized licensed vendors are permitted to produce items using university trademarks.
Become a licensed vendor
A vendor is defined as an individual or company who produces product(s) for distribution. Products include, but are not limited to, apparel, merchandise and electronic software, such as apps. All trademarked products must be produced by licensed vendors.
Design approval for reproduction of the university's marks for resale or other commercial purposes, given away or for internal use, must have university authorization.
- Collegiate Licensing Company is the licensing agency for the University of Wisconsin-Whitewater.
Businesses wishing to apply for a license to use UW-Whitewater trademarks: Apply through CLC»
770-956-0520
Restrictions
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- UW-Whitewater’s trademarks may not be used in any way that discriminates or implies discrimination against any persons or groups based on age, ancestry, belief, color, creed, disability, national origin, race, religion, sex, sexual orientation, gender identity or veteran status, or in any other way that would be a violation of UW-Whitewater’s anti-discrimination policies and practices.
- University departments, clubs and student organizations may not assign rights to or otherwise grant permission to any other entity for use of university trademarks for any purpose.
- No one other than UW-Whitewater may claim copyright or usage rights or seek to register any design that uses UW-Whitewater logos.
- All uses of UW-Whitewater logos on products will incorporate the appropriate logo designation symbol, i.e., all logos will include the trademark symbol ™ in the location indicated on the official logos.
- It is impermissible to create a design that gives the impression of being a UW-Whitewater logo.
- It is impermissible to create a design that incorporates a UW-Whitewater logo into another design.
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UW-Whitewater will not approve the use of university logos in connection with certain types of products. These include, but are not limited to:
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- Products that could be used to injure or kill
- Tobacco-related products
- Illegal drug-related products
- Sexually suggestive products or language
- Products that may be harmful to the mission or image of the institution
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Certain artwork or designs depicting or implying the use or endorsement of the following will not be approved for use in conjunction with UW-Whitewater’s logos. These include, but are not limited to:
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- Illegal drugs
- Tobacco products, including nicotine and vaping devices
- Racist, sexist, hateful, demeaning or degrading language or statements
- Profanity
- Sexually suggestive phrases or expressions
- Designs that may be harmful to the mission or image of the university
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Exceptions
On rare occasions, exceptions may be made. These will be handled on a case-by-case basis and will require the approval of University Marketing and Communications. Contact UMC.
One-time use
Approval to use a logo (on a T-shirt or flag, for example) does not constitute approval to use the logo again, or in connection with any other item, without seeking additional approval. A one-time use license can be requested by contacting University Marketing and Communications.
Contact information
University Marketing and Communications oversees the university’s brand and visual identity standards. UMC is available to help departments and organizations use the identity standards correctly and effectively, including best practices in graphic design.
Please contact UMC with questions about usage of the university’s trademarks:
Rebecca Knapp, Project and Brand Manager
University Marketing and Communications | Hyer 200
262-472-1200 | devereaure26@uww.edu